TASK 1: ALASKA HUNTER | PERFORMANCE COST ANALYSIS

2017
No. Song Title Views
1 Always On My Mind 14,801,575
2 Beautiful Heart 418,310,036
3 Over And Over Again 8,050,925
4 One Chance 1,693,279
5 New York 16,112,406
6 Pretty Please 6,344,662
7 Why 8,247,130
8 Close 13,279,020
9 Rush 6,851,298
10 Be Right There 14,463,246
11 Because You Can 3,523,661
Total:

2018
No. Song Title Views
1 Always On My Mind 28,801,594
2 Beautiful Heart 500,310,186
3 Over And Over Again 18,050,678
4 One Chance 21,993,987
5 New York 24,112,312
6 Pretty Please 18,344,663
7 Why 29,256,142
8 Close 15,339,023
9 Rush 18,851,298
10 Be Right There 20,634,556
11 Because You Can 7,535,675
Total:

2019
No. Song Title Views
1 Always On My Mind 48,061,512
2 Beautiful Heart 510,310,186
3 Over And Over Again 34,068,678
4 One Chance 39,993,986
5 New York 46,112,312
6 Pretty Please 72,344,546
7 Why 69,256,444
8 Close 32,339,152
9 Rush 148,851,298
10 Be Right There 86,634,777
11 Because You Can 17,535,675
Total:
TASK 1: ALASKA HUNTER | PERFORMANCE COST ANALYSIS

2017
No. Song Title Views Revenue YouTube's Share
1 Always On My Mind 14,801,575
2 Beautiful Heart 418,310,036
3 Over And Over Again 8,050,925
4 One Chance 1,693,279
5 New York 16,112,406
6 Pretty Please 6,344,662
7 Why 8,247,130
8 Close 13,279,020
9 Rush 6,851,298
10 Be Right There 14,463,246
11 Because You Can 3,523,661
Total:

2018
No. Song Title Views Revenue YouTube's Share
1 Always On My Mind 28,801,594
2 Beautiful Heart 500,310,186
3 Over And Over Again 18,050,678
4 One Chance 21,993,987
5 New York 24,112,312
6 Pretty Please 18,344,663
7 Why 29,256,142
8 Close 15,339,023
9 Rush 18,851,298
10 Be Right There 20,634,556
11 Because You Can 7,535,675
Total:

2019
No. Song Title Views Revenue YouTube's Share
1 Always On My Mind 48,061,512
2 Beautiful Heart 510,310,186
3 Over And Over Again 34,068,678
4 One Chance 39,993,986
5 New York 46,112,312
6 Pretty Please 72,344,546
7 Why 69,256,444
8 Close 32,339,152
9 Rush 148,851,298
10 Be Right There 86,634,777
11 Because You Can 17,535,675
Total:
TASK 1: ALASKA HUNTER | PERFORMANCE COST ANALYSIS

2017
No. Song Title Views Revenue ($7.00/1000 views)
1 Always On My Mind 14,801,575 $103,611.03
2 Beautiful Heart 418,310,036 $2,928,170.25
3 Over And Over Again 8,050,925 $56,356.48
4 One Chance 1,693,279 $11,852.95
5 New York 16,112,406 $112,786.84
6 Pretty Please 6,344,662 $44,412.63
7 Why 8,247,130 $57,729.91
8 Close 13,279,020 $92,953.14
9 Rush 6,851,298 $47,959.09
10 Be Right There 14,463,246 $101,242.72
11 Because You Can 3,523,661 $24,665.63
Total: 511,677,238 $3,581,740.67

2018
No. Song Title Views Revenue ($7.00/1000 views)
1 Always On My Mind 28,801,594 $201,611.16
2 Beautiful Heart 500,310,186 $3,502,171.30
3 Over And Over Again 18,050,678 $126,354.75
4 One Chance 21,993,987 $153,957.91
5 New York 24,112,312 $168,786.18
6 Pretty Please 18,344,663 $128,412.64
7 Why 29,256,142 $204,792.99
8 Close 15,339,023 $107,373.16
9 Rush 18,851,298 $131,959.09
10 Be Right There 20,634,556 $144,441.89
11 Because You Can 7,535,675 $52,749.73
Total: 703,230,114 $4,922,610.80

2019
No. Song Title Views Revenue ($7.00/1000 views)
1 Always On My Mind 48,061,512 $336,430.58
2 Beautiful Heart 510,310,186 $3,572,171.30
3 Over And Over Again 34,068,678 $238,480.75
4 One Chance 39,993,986 $279,957.90
5 New York 46,112,312 $322,786.18
6 Pretty Please 72,344,546 $506,411.82
7 Why 69,256,444 $484,795.11
8 Close 32,339,152 $226,374.06
9 Rush 148,851,298 $1,041,959.09
10 Be Right There 86,634,777 $606,443.44
11 Because You Can 17,535,675 $122,749.73
Total: 1,105,508,566 $7,738,559.96
YSIS

YouTube's Share (20% of revenue)

$20,722.21
$585,634.05
$11,271.30
$2,370.59
$22,557.37
$8,882.53
$11,545.98
$18,590.63
$9,591.82
$20,248.54
$4,933.13
$716,348.13

YouTube's Share (20% of revenue)

$40,322.23
$700,434.26
$25,270.95
$30,791.58
$33,757.24
$25,682.53
$40,958.60
$21,474.63
$26,391.82
$28,888.38
$10,549.95
$984,522.16

YouTube's Share (20% of revenue)

$67,286.12
$714,434.26
$47,696.15
$55,991.58
$64,557.24
$101,282.36
 $96,959.02
$45,274.81
$208,391.82
$121,288.69
$24,549.95
$1,547,711.99
TASK 2: ALASKA HUNTER | PERFORMANCE COST ANALYSIS

COLD SHOULDER (2020)

No. Song Title Views
1 Miss You 3,506,793
2 Tonight 73,450,795
3 Angel 5,760,235
4 By Chance 324,757,035
5 Sway 208,576,932
6 Lifetime Away 184,757,620
7 Don't Care 694,757,693
8 Mind 57,239,506
9 My Muse 4,968,493
10 Light Smile 6,949,684
11 Whatever 50,394,862
Total: 1,615,119,648
TASK 2: ALASKA HUNTER | ALBUM PERFORMANCE FORECASTING

Album performance
Year Album Total Views Total Revenue
2017 Alaska Hunter (Deluxe)
2018 Alaska Hunter (Deluxe)
2019 Alaska Hunter (Deluxe)

Year-on-year album performance

Year Album Total Views Total Revenue
2017 Alaska Hunter (Deluxe)
2018 Alaska Hunter (Deluxe)
Difference:
Year 1 Growth Rate (%):

2018 Alaska Hunter (Deluxe)

2019 Alaska Hunter (Deluxe)
Difference:
Year 2 Growth Rate (%):

Cold Shoulder' album performance forcast for 2020

Year Album Views Revenue ($7/1000 views)
2020 Cold Shoulder

Cold Shoulder' album performance forecast from 2020-2022

Year Album Views Forecast
Views
2020 Cold Shoulder 1,615,119,648
2021 Cold Shoulder
2022 Cold Shoulder
ORECASTING

YouTube's Share

YouTube's Share

YouTube's Share

Forecast Revenue Forecast YouTube's Share

($7/1000 views) (20% of revenue)
TASK 2: ALASKA HUNTER | ALBUM PERFORMANCE FORECASTING

2017
No. Song Title Views Revenue ($7.00/1000 views)
1 Always On My Mind 14,801,575 $103,611
2 Don't Start Now 418,310,036 $2,928,170
3 Over And Over Again 8,050,925 $56,356
4 One Chance 1,693,279 $11,853
5 Over And Over Again 16,112,406 $112,787
6 Pretty Please 6,344,662 $44,413
7 Why 8,247,130 $57,730
8 Love Again 13,279,020 $92,953
9 Homesick 6,851,298 $47,959
10 Be Right There 14,463,246 $101,243
11 Because You Can 3,523,661 $24,666
Total: 511,677,238 $3,581,741

2018
No. Song Title Views Revenue ($7.00/1000 views)
1 Always On My Mind 28,801,594 $201,611
2 Don't Start Now 500,310,186 $3,502,171
3 Over And Over Again 18,050,678 $126,355
4 One Chance 21,993,987 $153,958
5 Over And Over Again 24,112,312 $168,786
6 Pretty Please 18,344,663 $128,413
7 Why 29,256,142 $204,793
8 Love Again 15,339,023 $107,373
9 Homesick 18,851,298 $131,959
10 Be Right There 20,634,556 $144,442
11 Because You Can 7,535,675 $52,750
Total: 703,230,114 $4,922,611

2019
No. Song Title Views Revenue ($7.00/1000 views)
1 Always On My Mind 48,061,512 $336,431
2 Don't Start Now 510,310,186 $3,572,171
3 Over And Over Again 34,068,678 $238,481
4 One Chance 39,993,986 $279,958
5 Over And Over Again 46,112,312 $322,786
6 Pretty Please 72,344,546 $506,412
7 Why 69,256,444 $484,795
8 Love Again 32,339,152 $226,374
9 Homesick 148,851,298 $1,041,959
10 Be Right There 86,634,777 $606,443
11 Because You Can 17,535,675 $122,750
Total: 1,105,508,566 $7,738,560

Album performance
Year Album Total Views Total Revenue
2017 Alaska Hunter (Deluxe) 511,677,238 $3,581,741
2018 Alaska Hunter (Deluxe) 703,230,114 $4,922,611
2019 Alaska Hunter (Deluxe) 1,105,508,566 $7,738,560

Year-on-year album performance

Year Album Total Views Total Revenue
2017 Alaska Hunter (Deluxe) 511,677,238 $3,581,741
2018 Alaska Hunter (Deluxe) 703,230,114 $4,922,611
Difference: 191,552,876 $1,340,870
Year 1 Growth Rate (%): 37.44% 37.44%

2018 Alaska Hunter (Deluxe) 703,230,114 $4,922,611

2019 Alaska Hunter (Deluxe) 1,105,508,566 $7,738,560
Difference: 402,278,452 $2,815,949
Year 2 Growth Rate (%): 57.20% 57.20%

Cold Shoulder' album performance forecast for 2020

Year Album Views Revenue ($7/1000 views)
2020 Cold Shoulder 1,615,119,648 $11,305,838

Cold Shoulder' album performance forecast from 2020-2022

Year Album Views Forecast
Views
2020 Cold Shoulder 1,615,119,648
2021 Cold Shoulder 2,219,760,212
2022 Cold Shoulder 3,489,560,358
RECASTING

YouTube's Share (20% of revenue)

$20,722
$585,634
$11,271
$2,371
$22,557
$8,883
$11,546
$18,591
$9,592
$20,249
$4,933
$716,348

YouTube's Share (20% of revenue)

$40,322
$700,434
$25,271
$30,792
$33,757
$25,683
$40,959
$21,475
$26,392
$28,888
$10,550
$984,522

YouTube's Share (20% of revenue)

$67,286
$714,434
$47,696
$55,992
$64,557
$101,282
 $96,959
$45,275
$208,392
$121,289
$24,550
$1,547,712

YouTube's Share
$716,348
$984,522
$1,547,712

YouTube's Share
$716,348
$984,522
$268,174
37.44%

$984,522
$1,547,712
$563,190
57.20%

YouTube's Share (20% of revenue)

$2,261,168

Forecast Revenue Forecast YouTube's Share

($7/1000 views) (20% of revenue)

$15,538,321 $3,107,664
$24,426,923 $4,885,385