Exhibit 1

Total Number of Individuals per Barangay

Urban Areas Number of % Number of
Individuals Respondents
Barangay 1 2214 3.257559038 13
Barangay 2 2012 2.960347238 12
Barangay 3 1384 2.036342235 8
Barangay 4 382 0.562053998 2
Barangay 5 328 0.482601338 2
Barangay 6 685 1.007871699 4
Barangay 7 2824 4.155079821 17
Barangay 8 456 0.670933568 3
Barangay 9 204 0.300154491 1
Barangay 9-A 463 0.681232987 3
Barangay 10 1592 2.342382108 9
Barangay 11 222 0.326638711 1
Antipolo del Norte 3162 4.652394615 19
Balintawak 7321 10.77172074 43
Bolbok 3101 4.562642537 18
Bugtong na Pulo 2714 3.99323181 16
Inosluban 4464 6.568086515 26
Latag 2380 3.501802398 14
Marawoy 7971 11.72809534 46
Mataas na Lupa 3010 4.428750092 18
Sabang 10048 14.78408004 58
San Carlos 3025 4.450820275 18
San Sebastian 2275 3.347311116 13
Tambo 5728 8.427867285 34
Total 67965 100 398
 Exhibit 2
Supporting Computation of Average Annual Consumption for Refillable
Marker Pen
1 2 3 4 5 others Total
Weekly 52 47 29 3 1 0 0 80
Monthly 12 143 75 33 10 3 0 264
Quarterly 4 0 0 0 1 0 0 1
Annually 1 1 0 0 0 4 0 5
Total 191 104 36 12 7 0 350

1 2 3 4 5 others Total
Weekly 52 2,444 3,016 468 208 0 0 6,136
Monthly 12 1,716 1,800 1,188 480 180 0 5,364
Quarterly 4 0 0 0 16 0 0 16
Annually 1 1 0 0 0 20 0 21
Total 4,161 4,816 1,656 704 200 0 11,537

Average Annual Consumption=

= 33

Exhibit 3
Supporting Computation for Historical Demand of Refillable Marker Pen
Individuals % of Ave. Annual Historical
Year
(20-64) Respondents Consumption Demand
2010 61,209 0.8794 33 1,776,297
2011 62,822 0.8794 33 1,823,107
2012 64,474 0.8794 33 1,871,048
2013 66,186 0.8794 33 1,920,731
2014 67,965 0.8794 33 1,972,358

% of individuals that buy related product =

 = 87.94 %

Exhibit 4
Supporting Computation for Projected Demand of Refillable Marker Pen
X X2 Y XY
2010 1 1 1,776,297 1,776,297
2011 2 4 1,823,107 3,646,214
2012 3 9 1,871,048 5,613,144
2013 4 16 1,920,731 7,682,924
2014 5 25 1,972,358 9,861,790
Total =15 = 55 =9,363,541 =28,580,369

B= A=

= =

= = 1,839,285

= 33,382

Exhibit 5
Projected Demand for Easy Refill Marker Pen
A B X Projected Demand
2017 1,725,783 48,975 8 2,117,583
2018 1,725,783 48,975 9 2,166,558
2019 1,725,783 48,975 10 2,215,533
2020 1,725,783 48,975 11 2,264,508
2021 1,725,783 48,975 12 2,313,483

Yc = A + BX

Where Y = historical demand

X = years lap
 n = 5 years
Yc = projected demand

2017 Yc = 1,725,783 + 48,975 (8)

= 1,725,783 + 391,800
= 2,117,583

2018 Yc = 1,725,783 + 48,975 (9)

= 1,725,783 + 440,775
= 2,166,558

2019 Yc = 1,725,783 + 48,975 (10)

= 1,725,783 + 489,750
= 2,215,533

2020 Yc = 1,725,783 + 48,975 (11)

= 1,725,783 + 538,725
= 2,264,508

2021 Yc = 1,725,783 + 48,975 (12)

= 1,725,783 + 587,700
= 2,313,483
 Exhibit 6
Historical Supply of Refillable Marker Pen

RETAILERS 2010 2011 2012 2013 2014

Tagumpay Minimart 9,600 9,240 9,480 9,960 9,600
Lipa Sampaguita Mart 11,400 11,040 10,560 10,920 10,680
C&G setbox supplies 5,160 5,400 5,760 5,280 5,520
Triple R 4,800 5,160 4,680 4,920 4,800
Golden King 7,440 7,200 6,960 7,320 7,560
Winwin Store 6,240 6,600 6,480 6,720 6,360
Wego Mdse 9,360 9,120 9,600 9,720 9,840
Southern Twin 8,160 8,400 8,520 8,760 9,000
V&G Marketing 11,040 10,800 11,280 11,640 11,520
Sakto 6,360 6,600 6,240 6,600 6,840
LJ W Marketing 7,680 7,920 8,040 7,560 7,800
Crazy Top Trading 5,160 5,520 5,280 5,400 5,760
HMRNAE Gen. Mdse. 8,400 8,640 9,120 8,880 9,000
Ema Store 11,040 11,400 10,800 10,680 11,160
F&A Store 7,080 7,200 7,440 6,960 6,480
Marivic Gen. Mdse. 9,840 10,200 9,960 9,600 10,080
Eden’s General Mdse. 6,000 6,600 6,720 6,240 6,360
Heutat Store 9,360 9,120 9,480 9,600 9,840
MRM Enterprise 7,800 8,040 7,560 7,680 7,920
Del Nor Store 10,800 11,160 11,280 11,040 10,920
Lea Gutierrez Gen. Mdse. 7,080 7,200 6,960 7,440 7,800
DILAO 13,200 15,600 12,000 14,400 14,400
Nick Store and Gen. Mdse. 7,680 7,920 8,040 7,560 7,200
Newstar Shopping Mart 7,920 8,040 7,800 8,400 8,760
Rannie and Chen Store 9,600 9,000 9,720 9,960 10,200
WR Enterprises 9,000 9,360 9,120 9,600 10,200
8-9-12 Store 7,440 7,680 8,400 8,880 9,840
Lucky Top Trading 6,000 6,240 6,720 7,200 7,320
Mybro Enterprises 6,000 5,880 6,360 6,840 7,200
QSW Shopping Center 10,680 11,160 10,800 11,040 11,400
TOTAL 247,320 253,440 251,160 256,800 261,660
 Exhibit 7
Supporting Computation for Projected Supply of Refillable Marker Pen
Year X Y XY
2010 1 1 247,320 247,320
2011 2 4 253,440 506,880
2012 3 9 251,160 753,480
2013 4 16 256,800 1,027,200
2014 5 25 261,660 1,308,300
=15 = 55 =1,270,380 =3,843,180
Total

B= A=

= =

= = 244,464

= 3,204

Exhibit 8
Supporting Computation for Projected Supply of Refillable Marker Pen
Year A B X Projected Supply
2017 244,464 3,204 8 270,096
2018 244,464 3,204 9 273,300
2019 244,464 3,204 10 276,504
2020 244,464 3,204 11 279,708
2021 244,464 3,204 12 282,912

Yc = A + BX

Where Y = historical supply

 X = years lap
n = 5 years
Yc = projected supply

2017 Yc = 244,464+ 3,204 (8)

= 244,464+ 25,632
= 270,096

2018 Yc = 244,464+ 3,204 (9)

= 244,464+ 28,836
= 273,300

2019 Yc = 244,464+ 3,204 (10)

= 244,464+ 32,040
= 276,504

2020 Yc = 244,464+ 3,204 (11)

= 244,464+ 35,244
= 279,708

2021 Yc = 244,464+ 3,204 (12)

= 244,464+ 38,448
= 282,912

Table 2.5
Market Gap
Year Projected Projected Supply Market Gap
Demand
2017 2,117,583 270,096 1,847,487
2018 2,166,558 273,300 1,893,258
2019 2,215,533 276,504 1,939,029
2020 2,264,508 279,708 1,984,800
2021 2,313,483 282,912 2,030,571

Table 2.6
Market Share
Year Annual Sales Market Gap Market Share
Volume
2017 24000 1,847,487 1.30 %
2018 26400 1,893,258 1.39 %
2019 29040 1,939,029 1.50 %
2020 31920 1,984,800 1.61 %