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Abstract: In a remanufacturing system considering random yield and random demand, the enterprise pays for the used product to end
users to control the collection quantity. The collection price is determined before the random yield is realized, and the selling price
is determined before the demand randomness is realized. The objective is to maximize the enterprise’s utilization, which is the mean-
variance function of the profit. An optimization model is addressed to derive the analytical solution of the optimal selling price, given
the quantity of remanufactured products. Moreover, the uniqueness of the optimal collection price is proved with consideration of the
risk attitude of the remanufacturer. The extensions to the model are developed and the numerical examples are provided to show the
influence of the parameters on the system.
Key words: remanufacturing; collection pricing; random yield; risk attitude.
1 Introduction inspects the collected used product to check whether they are
qualified for remanufacturing, and finally decides the selling
The increasing environmental concern is driving man-
price after the remanufacturing. We seek to maximize the
ufacturers to take back and recover the end-of-life products,
expected revenue, when determining the selling price, so the
thus remanufacturing is rapidly growing in popularity. By
firm is assumed to be risk-neutral to the demand uncertainty.
the end of last century, there had been over 73,000 remanu-
On the other hand, we regard the optimization objective as
facturing firms in America [1] . Some enterprises in China are
the weighed mean-variance function of the profit (As shown
also involving themselves in remanufacturing activity. For
in reference [4]) when making the collection price decision.
example, the first Chinese self-R&D recycle system for toner
Therefore, the firm’s risk attitude towards the remanufactur-
cartridge was put into operation in Shanghai in 2006.
ing yield uncertainty is taken into account. We derive the
However, many management problems have not been analytic solution of the selling price and prove the unique-
studied and solved, yet, in the remanufacturing field. A most ness of the optimal collection price. Model extensions and
complicated characteristic of the remanufacturing is the un- numerical studies are developed to further analyze the influ-
certainty in timing, quantity, and quality of the returns [2] . ence of system parameters.
One way to mitigate this uncertainty is to pay a collection
price to end users to collect the used product. This ap- There have been extensive researches on the remanu-
proach grants the firm a control on the used product returns facturing and reverse logistics. While most of them are re-
and thus is widely adopted in the remanufacturing industry. garding the reverse logistics networks design and the inven-
Even so, not all of the collected cores can be remanufactured tory planning [5] , the literature on used product acquisition
due to the quality uncertainty. Therefore, the random yield and pricing is limited. Guide et al. [6] were the first to in-
in remanufacturing process is another important factor. Fi- vestigate the quantitative model with collection pricing and
nally, the demand for the remanufactured product, is usually proposed an algorithm to determine the optimal pricing de-
stochastic and highly relies on the selling pricing strategy. cision. Karakayali et al. [7] developed decentralized supply
All these aspects provide novel challenges to the currently chain models to determine the optimal collection price and
adopted Remanufacture-to-stock system [3] . selling price of the remanufactured parts. Bakal et al. [8] ex-
Motivated by the above facts, this article studies the plored the collection pricing issue when the remanufacturing
system with the following features: (1) The collection quan- yield is random and price-sensitive. Sun et al. [9] studied
tity of used products is dependent on the collection price; (2) a multi-period problem with exogenous stochastic demands
The remanufacturing yield is random; (3) The demand for and collection pricing decisions.
the remanufactured product is random and sensitive to the
selling price. The firm first chooses the collection price, then The main contribution of this article is as follows:
Received date: May 4, 2007
∗ Corresponding author: Tel: +86-22-23506871; E-mail: xiangli@mail.nankai.edu.cn
Foundation item: Supported by the National Nature Science Foundation(No.70971069, 70501014), and 2009 Humanities and Social Science Youth Foun-
dation of Nankai University NKQ09027.
Copyright c 2009, Systems Engineering Society of China. Published by Elsevier BV. All rights reserved.
Li Xiang et al./Systems Engineering — Theory & Practice, 2009, 29(8): 19–27
Maximized utility
(2) The optimal selling price is p∗ = ( azq 0 )1/k ; The maximal 2 1000
k 1/k
A= z F (z0 ) (5)
k−1 0
is a constant determined by the distribution of ε and the value
of k. 0
−0.1 −0.05 0 0.05
0
0.1
Proof. (1) The proof is similar to that in [12] and thus Risk attitude γ (k=2.5)
4
x 10
680 25 5
670
20 4
Maximized utility
Optimal collection price f*
Expected profit
15 3
650
10 2
640
5 1
630 Maximized utility U
620 0 0
−0.1 −0.05 0 0.05 0.1 1.5 2 2.5
Risk attitude γ (k=2.5) Price−elasticiy k (γ=0.05)
Figure 3. Effect of risk attitude γ on the expected utility Figure 5. Effect of price-elasticity k on the collection price
and maximized utility (risk-loving)
14 14000 3 6000
10 10000
Optimal collection price
Optimal collection price
2 4000
Optimal collection price f*
Maximized utility
Maximized utility
8 8000
6 6000
1 2000
4 4000 Maximized utility U
Maximized utility U
2 2000
0 0 0 0
1.5 1.6 1.7 1.8 1.9 2 2.1 2.2 2.3 2.4 2.5 1.5 2 2.5
Price−elasticity k (γ=0) Price−elasticity k (γ=−0.02)
Figure 4. Effect of price-elasticity k on the collection price Figure 6. Effect of price-elasticity k on the collection price
and maximized utility (risk-neutral) and maximized utility (risk-averse)
Li Xiang et al./Systems Engineering — Theory & Practice, 2009, 29(8): 19–27
12 5500 2700
Star: optimal collction price f*
2600
11 Diamond: maximized utility U 5000
2500
10 4500 2400
Optimal collction price
Maximized utility
Expected profit
2300
9 4000
2200
8 3500 2100
2000
7 3000
1900
6 2500 1800
0.04 0.06 0.08 0.1 0.12 0.14 0.16 0.18 0.2 0 5 10 15
Uncertainty in remanufacturing yield Δ (k=2,γ=0.05) Optimal collection price f (k=2)
Figure 7. Effect of uncertainty in remanufacturing yield on Figure 9. Relationship of collection price and expected profit.
the collection price and maximized utility (risk-loving)
4.3 Extension 2: the salvage value is nonzero
Denote the disposal costs of unqualified used product
risk-loving/risk-averse firm, which is an intuitive result. and unsold remanufactured product as s1 and s2 , respec-
tively. The above discussion is based on the assumption
4.2 Extension 1: The remanufacturing yield is sensitive s1 = s2 = 0. Nevertheless, in some cases the disposal
to the collection price costs can not be neglected since disposing the used product
In the previous model, we supposed that the remanu- is costly (s1 > 0) or the salvage value of the remanufactured
facturing yield is an exogenous random variable. In reality product is high (s2 < 0). In this case the uniqueness of the
the end-user might be stimulated to return the used product optimal collection price is also difficult to prove and thus the
with better quality, if the collection price offered is higher. numerical study is required. Suppose s1 ≥ s2 , which is a
Thus the remanufacturing yield could be related to the col- reasonable assumption indicating that the salvage value of
lection price. Bakal et al. [8] studied such a case and we the remanufactured product is higher than that of the used
adopt their assumption on the mean of the yield τ = ff+m product.
+n ,
where m < n. We only maximize the expected profit and do First, extensive numerical experiments show that the
not consider the firm’s risk attitude any more. It is difficult to uniqueness of the collection price is valid since the utility
theoretically prove the uniqueness of the optimal collection function is still concave. For example, Figure 11 shows the
price in this case. However, extensive numerical experiments relationship between the maximized utility and the collec-
show that the uniqueness holds since the concavity of the ex- tion price when k = 2.5, γ = 0.03, s1 = 3, s2 = −2.
pected profit is still valid. For example, Figure 9 shows the Second, Figure 12 shows that both the optimal collec-
relationship between the expected profit and the collection tion price and the maximized utility are increasing in s1 , for
price when k = 2. And the expected profit also decreases in the risk-averse and risk-neutral firms. However, for the risk-
the price-elasticity as Figure 10 indicates. lover, the optimal collection price and the maximized utility
are decreasing in s1 , as Figure 13 illustrates. This is because
the increased variance compensates the
6 3000
4 2000
9930
Maximized utility
Maximized utility
9920
Maximized utility
U
9910
2 1000
9900
9890
0 0
0.04 0.06 0.08 0.1 0.12 0.14 0.16 0.18 0.2
Uncertainty in rmanufacturing yield Δ (k=2,γ=−0.05) 9880
12 12.5 13 13.5 14 14.5 15
Collection price f
Figure 8. Effect of uncertainty in remanufacturing yield on
the collection price and maximized utility (risk-averse) Figure 10. Relationship of collection price and maximized utility
Li Xiang et al./Systems Engineering — Theory & Practice, 2009, 29(8): 19–27
4
x 10
4 2500 18 1.46
Maximized utility
17 1.42
Maximized uility
Optimal collection price f*
2 2000
Maximized utility U 16.5 1.4
16 1.38
Maximized utility U
15.5 1.36
−4 −3 −2 −1 0 1 2 3 4 5
0 1500 Dispose cost s2 (k=2,γ=0.03,s1=5)
−4 −3 −2 −1 0 1 2 3 4 5
Dispose cost s1 (k=2,γ=−0.01,s2=−5)
Figure 13. Effect of disposal cost s2 on the collection price
Figure 11. Effect of disposal cost s1 on the collection price and maximized utility
and maximized utility (risk-averse)
The expected revenue is maximized regarding the selling
price decision, while the optimization objective incorporates
decreased expected profit caused by the raise of the disposal the risk attitude with respect to the collection pricing deci-
cost. As for s2 , on the other hand, the optimal collection sion. We find that the expected profit and pricing decisions
price and the maximized utility are always decreasing in s2 . are only related to the mean of the remanufacturing yield
Figure 14 shows the case when γ = 0.03. and has no relationship with the specific distribution, when
Finally, we point out that the above numerical experi- the firm is risk-neutral. The uniqueness of the optimal col-
ments are based on the normally distributed market demand lection pricing decision is also proven when the risk attitude
and uniformly distributed remanufacturing yield. It can be is considered. The numerical experiments are provided to
verified that the above results still hold for any kind of de- study the parameter effects on the system and two extensions
mand distribution, as long as the yield follows a uniform one. of the model are further explored.
We adopt the uniform distribution for the yield in that: first, Future research directions include the employment of
it is commonly used when the information of a random vari- our single-period model in a general multi-period planning
able is scarce; Second, it is easy to observe the influence of situations. Moreover, the collection quantity of used prod-
uncertainty of the yield. It requires further the study in the ucts could also be stochastic, although the collection pricing
case of a more generalized distribution of the remanufactur- mechanism mitigates the uncertainty. Finally, the decentral-
ing yield. ized scenario and coordination issue on the reverse supply
chain management are important future directions when a re-
5 Conclusions manufacturer contracts with a collector to acquire used prod-
ucts.
This article studies the collection pricing and selling
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