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Systems Engineering — Theory & Practice

Volume 29, Issue 8, August 2009


Online English edition of the Chinese language journal

Cite this article as: SETP, 2009, 29(8): 19–27

Collection Pricing Decision in a Remanufacturing System


Considering Random Yield and Random Demand
LI Xiang1,∗ , LI Yong-jian2 , CAI Xiao-qiang3
1. Research Center of Logistics, College of Economic and Social Development, Nankai University, Tianjin 300071, China;
2. Business School, Nankai University, Tianjin 300071, China;
3. Department of Systems Engineering & Engineering Management, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong

Abstract: In a remanufacturing system considering random yield and random demand, the enterprise pays for the used product to end
users to control the collection quantity. The collection price is determined before the random yield is realized, and the selling price
is determined before the demand randomness is realized. The objective is to maximize the enterprise’s utilization, which is the mean-
variance function of the profit. An optimization model is addressed to derive the analytical solution of the optimal selling price, given
the quantity of remanufactured products. Moreover, the uniqueness of the optimal collection price is proved with consideration of the
risk attitude of the remanufacturer. The extensions to the model are developed and the numerical examples are provided to show the
influence of the parameters on the system.
Key words: remanufacturing; collection pricing; random yield; risk attitude.

1 Introduction inspects the collected used product to check whether they are
qualified for remanufacturing, and finally decides the selling
The increasing environmental concern is driving man-
price after the remanufacturing. We seek to maximize the
ufacturers to take back and recover the end-of-life products,
expected revenue, when determining the selling price, so the
thus remanufacturing is rapidly growing in popularity. By
firm is assumed to be risk-neutral to the demand uncertainty.
the end of last century, there had been over 73,000 remanu-
On the other hand, we regard the optimization objective as
facturing firms in America [1] . Some enterprises in China are
the weighed mean-variance function of the profit (As shown
also involving themselves in remanufacturing activity. For
in reference [4]) when making the collection price decision.
example, the first Chinese self-R&D recycle system for toner
Therefore, the firm’s risk attitude towards the remanufactur-
cartridge was put into operation in Shanghai in 2006.
ing yield uncertainty is taken into account. We derive the
However, many management problems have not been analytic solution of the selling price and prove the unique-
studied and solved, yet, in the remanufacturing field. A most ness of the optimal collection price. Model extensions and
complicated characteristic of the remanufacturing is the un- numerical studies are developed to further analyze the influ-
certainty in timing, quantity, and quality of the returns [2] . ence of system parameters.
One way to mitigate this uncertainty is to pay a collection
price to end users to collect the used product. This ap- There have been extensive researches on the remanu-
proach grants the firm a control on the used product returns facturing and reverse logistics. While most of them are re-
and thus is widely adopted in the remanufacturing industry. garding the reverse logistics networks design and the inven-
Even so, not all of the collected cores can be remanufactured tory planning [5] , the literature on used product acquisition
due to the quality uncertainty. Therefore, the random yield and pricing is limited. Guide et al. [6] were the first to in-
in remanufacturing process is another important factor. Fi- vestigate the quantitative model with collection pricing and
nally, the demand for the remanufactured product, is usually proposed an algorithm to determine the optimal pricing de-
stochastic and highly relies on the selling pricing strategy. cision. Karakayali et al. [7] developed decentralized supply
All these aspects provide novel challenges to the currently chain models to determine the optimal collection price and
adopted Remanufacture-to-stock system [3] . selling price of the remanufactured parts. Bakal et al. [8] ex-
Motivated by the above facts, this article studies the plored the collection pricing issue when the remanufacturing
system with the following features: (1) The collection quan- yield is random and price-sensitive. Sun et al. [9] studied
tity of used products is dependent on the collection price; (2) a multi-period problem with exogenous stochastic demands
The remanufacturing yield is random; (3) The demand for and collection pricing decisions.
the remanufactured product is random and sensitive to the
selling price. The firm first chooses the collection price, then The main contribution of this article is as follows:
Received date: May 4, 2007
∗ Corresponding author: Tel: +86-22-23506871; E-mail: xiangli@mail.nankai.edu.cn
Foundation item: Supported by the National Nature Science Foundation(No.70971069, 70501014), and 2009 Humanities and Social Science Youth Foun-
dation of Nankai University NKQ09027.
Copyright c 2009, Systems Engineering Society of China. Published by Elsevier BV. All rights reserved.
Li Xiang et al./Systems Engineering — Theory & Practice, 2009, 29(8): 19–27

Remanufacturing system (4) The random remanufacturing yield ξ is independent


ce cr of the demand randomness ε and the collection price f . This
r( f ) r( f ) ˜ [ r( f ) ˜ [ assumption is released in Section 4.2.
Remanufacturing
End users Inspection Remanufacturing
product market
(5) The inspection cost and remanufacturing cost for
each used product are ce and cr , respectively. The disposal
costs of the unsold remanufactured product and unused used
r( f ) D  E f D( p) apk ˜ H
Dispose
product are both supposed to be 0. This assumption is re-
Dispose
leased in Section 4.3.
Figure 1. Remanufacturing system The firm sequentially determines the collection price f
for the used product and the selling price p for the reman-
ufactured product. For the selling price decision p at the
(1) We consider both the collection pricing and selling
second step, the random yield ξ has been realized and the
pricing decisions, under the assumption that the demand and
expected selling revenue is maximized. For the collection
remanufacturing yield are both random. The model is more
price decision f at the first step, the utility incorporating the
realistic and has never been studied in the previous research.
risk-attitude towards random yield ξ is maximized.
For example, the models in [6–7] are deterministic; the de-
mand in [8] is also deterministic; The article [9] doesn’t con- 3 Model and analysis
sider the selling price decision.
(2) We take account of the firm’s risk attitude towards We formulate the model as a two-step stochastic dy-
the random yield, while all the previous works suppose the namic programming problem.
firm as risk-neutral. We find that the yield randomness and (1) Selling pricing problem:
firm’s risk-attitude have great influence on the decisions.
π1 (q) = max π2 (p|q) (1)
p≥0
2 Remanufacturing system
Consider that a remanufacturing firm collects used where π2 (p|q) = E{p · min(D(p), q)}.
products from end-users, inspects them, and remanufactures In this problem, the selling price p is chosen to max-
the qualified ones. The remanufactured product is resold in imize the expected revenue π2 (p|q), for any given remanu-
the remanufacturing product market. The system is shown in factured product q. The maximal expected revenue π1 (q) is
Figure 1 and the sequence of events is depicted as follows: a function of the quantity of the remanufactured product q.
(1) The firm determines the collection price f , and the (2) Collection pricing problem:
collection quantity r(f ) is a deterministic function.
max U (f ) = E[π(f )] + γD[π(f )] (2)
(2) The firm inspects the collected used product and the f
random yield ξ is realized. The qualified used product is
remanufactured and the unqualified is disposed. where
(3) The firm determines the selling price p for the re-
π(f ) = −(f + ce )(α + βf ) − cr (α + βf )ξ+
manufactured product.
π1 ((α + βf )ξ).
(4) The stochastic demand D(p) is realized and the un-
sold remanufactured product is disposed. In this problem, the collection price f is chosen to max-
We make the following assumptions: imize the utility of the firm U (f ). In Eq. (2), π(f ) is the
(1) The collection quantity r(f ) is linearly increas- profit with the collection price f , while U (f ) is a mean-
ing in f , that is, r(f ) = α + βf , where α, β > 0 and variance function. And γ is a coefficient measuring the risk
f ∈ [f , f ]. This linear functional form of the collection attitude of the firm: γ > 0/γ < 0/γ = 0 indicates that the
quantity is adopted in many articles, such as [7] and [8]. firm is risk-loving/risk-averse/risk-neutral.
(2) The demand for the remanufactured product D(p) Here we adopt the mean-variance objective widely used
has the formula D(p) = ap−k · ε, where a > 0 is the mar- in the portfolio theory, where most investors are considered
ket scale constant, k > 1 is the price-elasticity index, and as risk-averse. However, in our generalized model, we in-
ε reflects the random fluctuation of the demand. Suppose corporate the case that the firm is a risk-lover, as long as the
the mean of ε is 1. This multiplicative functional form of risk preference γ is not too large.
the market demand is adopted in many articles, such as [10],
[11] and [12]. 3.1 Analysis
(3) The PDF and CDF of ε are denoted as f (x) and (1) Selling pricing problem
F (x), respectively. We suppose that ε has a generalized in- Substituting D(p) = ap−k · ε into Problem (1), we ob-
creasing failure rate (GIFR) and limx→∞ x[1 − F (x)] = 0. tain: max Eε {p min(ap−k ε, q)}.
p≥0
GIFR is known to be satisfied by several distributions such
Let z = q/(ap−k ). We call z a stocking factor, and
as normal, uniform, as well as the Gamma and Weibull fam-
this transformation is widely used in the literature on joint
ilies, subject to parameter restrictions ([13] and [14]). The
inventory-pricing decision [10]. Then the Problem (1) can be
condition limx→∞ x[1 − F (x)] = 0 is also satisfied by the
transformed into a problem choosing the optimal z to maxi-
above-mentioned distribution functions. Therefore, both the
mize
above two conditions are very mild assumptions on the dis- az q
tribution of ε. π1 (z|q) = E{( )1/k · min(q, ε)} (3)
q z
Li Xiang et al./Systems Engineering — Theory & Practice, 2009, 29(8): 19–27

Theorem 1. (1) π1 (z|q) is a unimodal function of z;


4 2000
The optimal stocking factor z0 is the unique solution charac-
terized by *
Optimal collection price f
 z
(k − 1) xf (x)dx = z[1 − F (z)] (4)

Optimal collection price


0

Maximized utility
(2) The optimal selling price is p∗ = ( azq 0 )1/k ; The maximal 2 1000

expected revenue is π1 (q) = a1/k A · q (k−1)/k , where Maximized utility U

k 1/k
A= z F (z0 ) (5)
k−1 0
is a constant determined by the distribution of ε and the value
of k. 0
−0.1 −0.05 0 0.05
0
0.1
Proof. (1) The proof is similar to that in [12] and thus Risk attitude γ (k=2.5)

omitted here. (2) It is easy to obtain the optimal selling price


Figure 2. Effect of risk attitude γ on the collection price
as p∗ = ( azq 0 )1/k by the definition of z. The maximal ex-
pected revenue can be obtained by substituting z0 into (3). and maximized utility
2
From Theorem 1, we have the following observations: Corollary 1. When γ = 0, the optimal collection price
the optimal selling price is increasing in the market scale, and the maximal expected profit is only relative to the mean
and decreasing in the remanufactured product quantity and of ξ and independent on its specific distribution.
the price-elasticity; The maximal expected revenue is in- Proof. Let f0 be the unique solution of Eq. (6). From
creasing in the market scale and the remanufactured product the proof of Theorem 2, the optimal collection price f ∗ is
quantity. When k > 2, the expected revenue is more sen- only one of values f0 , f , and f when r = 0. The value and
sitive to the change of the remanufactured product quantity; the resulting expected profit is only relative to the mean of ξ
When 2 > k > 1, the expected revenue is more sensitive to and independent on its specific distribution. 2
the market scale.
The above results indicate that the uncertainties both in
(2) Collection pricing problem
the market demand and in the remanufacturing yield have
Since π1 (q) = a1/k A · q (k−1)/k , the firm’s profit func-
different effects on the remanufacturing system. The vari-
tion is, ance of the demand exerts influence on the expected profit,
π(f ) = −(f + ce )(α + βf ) − cr (α + βf )ξ while the variance of remanufacturing yield does not.
+ a1/k A(α + βf )(k−1)/k ξ (k−1)/k Theorem 3. There exists a r0 > 0 such that when
|r| ≤ r0 , the collection price that maximizes the utility U (f )
Let Eξ = τ , we have is unique.
2
Proof. Let B1 (f ) = d dEπ(f )
B (f ) = d2 Dπ(f ) ,
Eπ(f ) = −(f + ce + τ cr )(α + βf ) yf 2
and 2 df 2
+ a1/k A(α + βf )(k−1)/k τ (k−1)/k , d2
U (f )
we have df 2 = B1 (f ) + rB2 (f ). Note B1 (f ) < 0,
and so | B 1 (f )
B2 (f ) | is bounded and continuous in [f , f ], and it has a
Dπ(f ) = c2r (α + βf )2 Dξ unique positive minimizer. Let it be r0 , then when r < r0 ,
2
+ a2/k A2 (α + βf )2(k−1)/k Dξ (k−1)/k we have d dUf(f 2
)
= B1 (f ) + rB2 (f ) < 0 and U (f ) is strictly
− 2a1/k Acr (α + βf )(2k−1)/k cov(ξ, ξ (k−1)/k ). concave. The optimal collection price is, therefore, unique.
2
Theorem 2. The collection price f that maximizes the
expected profit Eπ(f ) is characterized by
4 Numerical analysis and model extensions
k − 1 1/k (k−1)/k
α+β(ce +τ cr ) = −2βf + βa Aτ (α+βf )−1/k 4.1 Numerical analysis
k
(6) In this section we investigate the model with numeri-
Proof. Differentiating Eπ(f ) yields cal experiments to obtain more managerial insights, which
can not be derived by the theoretic analysis. Moreover, the
dEπ(f ) = −α − β(c + τ c ) − 2βf
df e r model is extended into two more generalized cases.
k−1 1/k (k−1)/k
+ k βa Aτ (α + βf )−1/k , The basic data is set as follows.

and α = 30; β = 8; ce = 2; cr = 8; a = 500000;


2 μ = 1; σ = 0.2; τ = 0.7; Δ = 0.2; f = 0; f = 25
d Eπ(f ) k−1
2
= −2β− 2 β 2 a1/k Aτ (k−1)/k (α+βf )−(k+1)/k < 0.
df k
where ε and ξ follow the normal distribution N (μ, σ) and
Therefore, Eπ(f ) is strictly concave in f and the collection the uniform distribution U (τ − Δ, τ + Δ), respectively.
price maximizes Eπ(f ) is characterized by Eq. 6. 2 (1) Effect of risk attitude γ
Li Xiang et al./Systems Engineering — Theory & Practice, 2009, 29(8): 19–27

4
x 10
680 25 5

670
20 4

Optimal collection price


660

Maximized utility
Optimal collection price f*
Expected profit

15 3

650

10 2
640

5 1
630 Maximized utility U

620 0 0
−0.1 −0.05 0 0.05 0.1 1.5 2 2.5
Risk attitude γ (k=2.5) Price−elasticiy k (γ=0.05)

Figure 3. Effect of risk attitude γ on the expected utility Figure 5. Effect of price-elasticity k on the collection price
and maximized utility (risk-loving)

Figure 2 shows that the optimal collection price is in-


(3) Effect of the uncertainty in the remanufacturing
creasing in the risk-love degree and decreasing in the risk-
yield
averse degree. This is because the increase in the collection
From the previous analysis we have known that the ex-
price raises not only the value but also the uncertainty of the
pected profit is dependent on the mean of remanufacturing
collection quantity, which is good for the risk-lover and bad
yield while it has no relationship with the specific distribu-
for the risk-averser. And the firm’s utility is increasing in the
tion. So, the decision and utility of a risk-neutral firm is
risk attitude index. Figure 3 shows that the expected profit
not relevant to the uncertainty in the remanufacturing yield.
is maximized by the risk-neutral firm and decreases in either
Thus, we consider the effect of uncertainty in the remanufac-
the risk-averse or risk-love degree.
turing yield when the firm is not risk-neutral. The data in the
(2) Effect of price-elasticity k numerical experiments is the same as previously mentioned,
Figures 4-6 show the different effects of price-elasticity except that we vary the value of δ, which measures the yield
k on the optimal collection price and the maximized utility uncertainty, for the cases with different γ.
when the risk attitude is γ = 0, γ = 0.05, and γ = −0.02, Figures 7 and 8 show the different effects of the un-
respectively. For the risk-neutral and risk-loving firms, the certainty in the remanufacturing yield on the optimal collec-
collection price is decreasing in the price-elasticity. How- tion price and the maximized utility, when the risk attitude
ever, for the risk-averse firm, the collection price is first in- is γ = 0.05, and γ = −0.05, respectively. The collection
creasing and then decreasing in the price-elasticity. On the price is increasing/decreasing in the uncertainty for the risk-
other hand, the maximized utility is decreasing in the price- loving/risk-averse firm. This is because that, when the uncer-
elasticity for all cases. Therefore, the firm has an incentive tainty increases, raising the collection price would increase
to decrease the price sensitivity of customers by marketing the profit variance and thus good/bad for the risk-loving/risk-
and advertising, no matter what the risk-attitude of the firm averse firm. On the other hand, the maximized utility is also
is. increasing/decreasing in the uncertainty for the

14 14000 3 6000

Optimal collection price f*


12 12000

10 10000
Optimal collection price
Optimal collection price

2 4000
Optimal collection price f*
Maximized utility
Maximized utility

8 8000

6 6000

1 2000
4 4000 Maximized utility U
Maximized utility U

2 2000

0 0 0 0
1.5 1.6 1.7 1.8 1.9 2 2.1 2.2 2.3 2.4 2.5 1.5 2 2.5
Price−elasticity k (γ=0) Price−elasticity k (γ=−0.02)

Figure 4. Effect of price-elasticity k on the collection price Figure 6. Effect of price-elasticity k on the collection price
and maximized utility (risk-neutral) and maximized utility (risk-averse)
Li Xiang et al./Systems Engineering — Theory & Practice, 2009, 29(8): 19–27

12 5500 2700
Star: optimal collction price f*
2600
11 Diamond: maximized utility U 5000
2500

10 4500 2400
Optimal collction price

Maximized utility

Expected profit
2300
9 4000
2200

8 3500 2100

2000
7 3000
1900

6 2500 1800
0.04 0.06 0.08 0.1 0.12 0.14 0.16 0.18 0.2 0 5 10 15
Uncertainty in remanufacturing yield Δ (k=2,γ=0.05) Optimal collection price f (k=2)

Figure 7. Effect of uncertainty in remanufacturing yield on Figure 9. Relationship of collection price and expected profit.
the collection price and maximized utility (risk-loving)
4.3 Extension 2: the salvage value is nonzero
Denote the disposal costs of unqualified used product
risk-loving/risk-averse firm, which is an intuitive result. and unsold remanufactured product as s1 and s2 , respec-
tively. The above discussion is based on the assumption
4.2 Extension 1: The remanufacturing yield is sensitive s1 = s2 = 0. Nevertheless, in some cases the disposal
to the collection price costs can not be neglected since disposing the used product
In the previous model, we supposed that the remanu- is costly (s1 > 0) or the salvage value of the remanufactured
facturing yield is an exogenous random variable. In reality product is high (s2 < 0). In this case the uniqueness of the
the end-user might be stimulated to return the used product optimal collection price is also difficult to prove and thus the
with better quality, if the collection price offered is higher. numerical study is required. Suppose s1 ≥ s2 , which is a
Thus the remanufacturing yield could be related to the col- reasonable assumption indicating that the salvage value of
lection price. Bakal et al. [8] studied such a case and we the remanufactured product is higher than that of the used
adopt their assumption on the mean of the yield τ = ff+m product.
+n ,
where m < n. We only maximize the expected profit and do First, extensive numerical experiments show that the
not consider the firm’s risk attitude any more. It is difficult to uniqueness of the collection price is valid since the utility
theoretically prove the uniqueness of the optimal collection function is still concave. For example, Figure 11 shows the
price in this case. However, extensive numerical experiments relationship between the maximized utility and the collec-
show that the uniqueness holds since the concavity of the ex- tion price when k = 2.5, γ = 0.03, s1 = 3, s2 = −2.
pected profit is still valid. For example, Figure 9 shows the Second, Figure 12 shows that both the optimal collec-
relationship between the expected profit and the collection tion price and the maximized utility are increasing in s1 , for
price when k = 2. And the expected profit also decreases in the risk-averse and risk-neutral firms. However, for the risk-
the price-elasticity as Figure 10 indicates. lover, the optimal collection price and the maximized utility
are decreasing in s1 , as Figure 13 illustrates. This is because
the increased variance compensates the

6 3000

Optimal collection 9950


*
price f
9940
Optimal collection price

4 2000
9930
Maximized utility

Maximized utility

9920
Maximized utility
U
9910
2 1000

9900

9890
0 0
0.04 0.06 0.08 0.1 0.12 0.14 0.16 0.18 0.2
Uncertainty in rmanufacturing yield Δ (k=2,γ=−0.05) 9880
12 12.5 13 13.5 14 14.5 15
Collection price f
Figure 8. Effect of uncertainty in remanufacturing yield on
the collection price and maximized utility (risk-averse) Figure 10. Relationship of collection price and maximized utility
Li Xiang et al./Systems Engineering — Theory & Practice, 2009, 29(8): 19–27

4
x 10
4 2500 18 1.46

Optimal collection price f*


17.5 1.44

Optimal collection price


Optimal collection price

Maximized utility
17 1.42

Maximized uility
Optimal collection price f*

2 2000
Maximized utility U 16.5 1.4

16 1.38
Maximized utility U

15.5 1.36
−4 −3 −2 −1 0 1 2 3 4 5
0 1500 Dispose cost s2 (k=2,γ=0.03,s1=5)
−4 −3 −2 −1 0 1 2 3 4 5
Dispose cost s1 (k=2,γ=−0.01,s2=−5)
Figure 13. Effect of disposal cost s2 on the collection price
Figure 11. Effect of disposal cost s1 on the collection price and maximized utility
and maximized utility (risk-averse)
The expected revenue is maximized regarding the selling
price decision, while the optimization objective incorporates
decreased expected profit caused by the raise of the disposal the risk attitude with respect to the collection pricing deci-
cost. As for s2 , on the other hand, the optimal collection sion. We find that the expected profit and pricing decisions
price and the maximized utility are always decreasing in s2 . are only related to the mean of the remanufacturing yield
Figure 14 shows the case when γ = 0.03. and has no relationship with the specific distribution, when
Finally, we point out that the above numerical experi- the firm is risk-neutral. The uniqueness of the optimal col-
ments are based on the normally distributed market demand lection pricing decision is also proven when the risk attitude
and uniformly distributed remanufacturing yield. It can be is considered. The numerical experiments are provided to
verified that the above results still hold for any kind of de- study the parameter effects on the system and two extensions
mand distribution, as long as the yield follows a uniform one. of the model are further explored.
We adopt the uniform distribution for the yield in that: first, Future research directions include the employment of
it is commonly used when the information of a random vari- our single-period model in a general multi-period planning
able is scarce; Second, it is easy to observe the influence of situations. Moreover, the collection quantity of used prod-
uncertainty of the yield. It requires further the study in the ucts could also be stochastic, although the collection pricing
case of a more generalized distribution of the remanufactur- mechanism mitigates the uncertainty. Finally, the decentral-
ing yield. ized scenario and coordination issue on the reverse supply
chain management are important future directions when a re-
5 Conclusions manufacturer contracts with a collector to acquire used prod-
ucts.
This article studies the collection pricing and selling
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