About the Naturals Ice-cream:

 Talking about Natural Ice Cream it is an Indian ice cream brand owned

by Mangalore-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded
by Raghunandan Srinivas Kamath who opened its first store at Juhu, Vile
Parle in Mumbai in the year 1984.
 It is an ISO certified company.
 It has strong nation-wide presence with around 135 stores. Out these 135
stores 8 stores are completely owned by the company and in its direct
control. (next slide)
 The brand's only production facility is situated Kandivali in Mumbai. The
company supplies to its own stores every day, which is unique in the Indian
ice cream industry. The company spends less than 1% of its sales revenues
on advertising, relying instead upon brand recognition and word of mouth to
attain revenues.
 Starting with around 10 flavours, today Natural Ice Cream has 125 flavour
options, of which 20 are offered throughout the year. The set of flavours
change according to seasons. Some of the seasonal flavors include litchi, fig,
watermelon.

Cost-analysis:
When we talk about the cost accounting standards of the Franchise model of
business there is no specific regulation like the company Act, 2013, either at the
central or state level. Due to this, there is a variation in cost accounting in this type
of business. So, it largely depends on depends upon the Franchisor-Franchisee
contract agreement. In the case of Naturals, all the setting up cost is incurred by the
owner of the franchisee.
Based on our Primary and Secondary Data analysis we have prepared the
following cost sheet.
In one time cost, major is Shop interior charges then electrical equipment.
Total one-time is 6 lacs rupees.
Similarly, fixed cost and variable cost.