Dr.

Mark Elliott
 Social technology strategy

Online community building

Participatory democracy

Collabforge works almost exclusively with government, local, state, federal,

international.
 Government 2.0

Case Studies

The NBN

Topics for this presentation:

1. Gov 2.0 - what it is & why it's important.

2. Some case studies, looking at what Australia has been doing in this space.

3. Finally, how the National Broadband Network is actually the supercharger

that can take digital government to the next level.
 Government 2.0

Government 2.0... often referred to as Gov 2.0 for short.

Government 2.0 is big news in Australian digital government, and in digital governme
globally. What is it? A not so subtle reference to the intersection of government and Web
2.0. What is Web 2.0?

The second generation Web, where there is a movement away from static webpages, t
dynamic and shareable content and social networking (YouTube, Facebook, Wikipedia
Flickr, blogging, Twitter, etc...). This shift is less to do with a revolution in technical
capability, and more about the behaviour of how people use the Internet.

Instead of passive consumption along the lines of more traditional print media or
television, Web 2.0 is about using the internet as a social platform for generating and
sharing your own content, alongside the content provide by others, including
organisations, and also governments.

Gov 2.0 then, is a rethinking of government as a platform for participation - for the
public, but also, for government itself - which draws upon the tools, processes and
learnings of Web 2.0.
 Case Studies

There is great diversity with regard to Gov 2.0, so this presentation can only
provide you with a keyhole view.
Collabforge has been working with UNESCO to establish an online community to sup
World Heritage implementation across the Pacific Islands.

As part of this work I met a dedicated lady who is employed at the Vanuatu Cultural
Centre.

She acts as a liaison between UNESCO and Vanuatu’s World Heritage sites, mediatin
between unconnected villages, her government, UNESCO and other state interests and
experts, many of whom working in Canberra at Department of Sustainability, Environmen
Water, Population and Communities (DSEWPC).

She is able to achieve all this, thanks to a single internet connected personal comput
and a suite of online collaboration and communication tools.

In other words, it’s Web 2.0 that makes it possible for Vanuatu to manage its World
Heritage sites and participate in the program...

If we consider this to represent the regional frontier of Gov 2.0, how is this phenomeno
affecting Australian cities?...
 The city plan
..that anyone can edit

The City of Melbourne was the first in the world to develop a truly collaborative
city plan ‘that anyone could edit’.

The process first involved mapping the city's existing planning process, then
reengineering this for collaboration.
 futuremelbourne.com.au
What resulted was a wiki-based collaborative platform and engagement
strategy.

This strategy sought to first carefully establish an internal online

community within the City of Melbourne itself, before growing the
participation over time to include stakeholders and eventually public
participants.

What resulted was quite remarkable, and has yet to be replicated on such a
scale.
 World’s 1st collaborative city
plan

Public could add, edit, delete

content 24/7

City planners collaborating

with the public

Not a single instance of spam,

off-topic or offensive
contribution

City planners effectively collaborated with the public, exchanging information

and helping each other improve the plan.

This resulted in two-way learning and outcomes that were beyond what the
city could have achieved with its previous, comparatively ‘closed-door’,
approach.
An example of a typical page in the plan. There is an edit button on every page that
any logged in user can click.
After clicking the edit button, the user sees an editing suite, much like Microsoft Word
or any other word processor.

Users simply type in their contribution, and click save.

 13

‘Revision control’ functionality provides an audit trail that makes it easy to

understand who contributed what.

This slide shows a relatively minor contribution.

Green highlighted text was added, and red highlighted text was deleted.
Contributions ranged from simple spelling corrections, through to extensive well-
considered articles such as this one.

This contribution shared knowledge on how the city of Helsinki successfully dealt
with bicycle lanes.

What's important to note here is that certain people are naturally drawn towards
certain tasks and types of engagement...
...and that given a channel, people felt comfortable to express their creativity in the
medium of policy development.

- With these sort of outcomes, we now realise itʼs critical to re-evaluate what it means
to engage the community, and what we can expect to receive in return.

- This further raises the challenge for organisations to participate and engage the
public online.

- Iʼve always felt this project could be extended in remarkable ways

- imagine a national network of ʻFutureCitiesʼ collaborating together to share and

build city planning practice and intelligence...
- We’ve gone on to employ this approach in a range of other contexts, such as
national and state park management.
 weplan.parks.vic.gov.au
- Our work with Parks Victoria has focused on providing a strategic approach
to collaborative public consultation across a range of projects in a more
modular fashion.
 Organisation-wide approach

Challenging the tyranny of

distance

Preserves online community

between projects

Recently Spotlighted by VIC

Gov 2.0 Action Plan

- This coordinated, organisation-wide approach to online collaboration and

consultation is something we’re increasingly involved with (more recently with
EPA Victoria).

=CLICK=

Further, this approach helps Parks Victoria to overcome the distances

involved in state-wide consultation,

=CLICK=

and as mentioned, a modular approach to projects means new initiatives can

draw upon the existing community

=CLICK=

Finally, wePlan was recently given the spotlight by the Victorian Gov 2.0 Action
Plan
- Again, using a similar approach, we worked with SCAG to provide a
collaborative planning and consultation platform.
 bikepedwiki.scag.ca.gov
- In this case, for bicycle and pedestrian lanes - the first stages of the
redevelopment of Southern California’s transportation plan
- Changing tack a bit,

- During the end of last year, we developed an online community component

for the Department of Justice’s Vital Valued Victorians campaign.

- Its purpose was to thank Victoria’s emergency services volunteers such as

the CFA and SES in the wake of the Black Saturday bushfires,

- and, to promote community awareness around being an emergency

services volunteer in general.
 Over 14,000
Facebook
Fans

facebook.com/emergencyvolunteers
- We sought to establish the initial conditions necessary to form a community,
through first inviting trusted contributors.

- Then, we undertook the day to day community management under our avatar,
VicVolunteer,

- and most importantly, by seeding content to the page designed to catalyse

engagement and sharing.

- The various activities were all underpinned by a social media strategy, which was
tailored to the unique circumstances and objectives of the campaign.
- One aspect that surprised us (although it probably shouldn’t have),

- were the user-submitted media and photos, which are powerful

engagement generators.

- The caption for this photo reads:

- “I took this during the Black Saturday campaign and edited it in photoshop
when I got home, the young man in question is from my Region and on his
second ever strike team.”
 trade.vic.gov.au
- Changing tack yet again,

- We worked with the Victorian Department of Business and Innovation to re-

imagine what an international trade mission looks like in the era of Web
2.0.

- In fact, a good part of our work revolves around helping governments answer
the question “we know we need to do something in this space, but what?”

- In this case, outcome was a strategically designed interactive platform to

underpin trade mission activity to India.

- This is only the first stage, with the next being to invite Indian business
onto the platform to extend international trade discussions and
networking.

- Where could this go from here? - we’ve got plans, but just imagine what eBay
could teach us about international government trade missions...
 intranet.vic.gov.au
- For the final case study,

- We worked with Victorian Department of Premier and Cabinet to redevelop

the whole of Victorian Government intranet.

- Specifically, it was redeveloped for Web 2.0 functionality, with the aim of
helping enable cross-departmental collaboration and innovation.
 GOVERNMENT AS
A PLATFORM

- So you can see from these examples that Gov 2.0 builds upon the platform of
government, by extending participation into the virtual sphere.

- And of course government has always been a platform for particular individuals and
groups to manage collective needs.

- But with Gov 2.0, what we’re seeing is a radical leap with regard to the capacity of this
platform.

- Especially, its ability to accommodate a great many more participants as well as type
and modes of participation.
- For example, recalling FutureMelbourne,

- The effective use of online collaborative policy development opened up the drafting
process from what was traditionally as few as 5 people, to more than 500.

- The problems faced by our cities are shared problems.

- They are problems which other governments around the world have already made
inroads towards resolving.

- Drawing on Gov 2.0 tools and processes extends the platform and enables
solutions to be sourced from a wider pool of knowledge.
- A problem shared, after all, is a problem halved...

- and this is as true for ourselves (and apparently also our canine friends) as it is for our
cities.

- The Helsinki bike lanes contribution from earlier is testament to this.

- And this capacity is expanding almost exponentially,

- taking us very quickly towards yet even more participatory forms of engagement.

- The OECD’s conception of participatory democracy fits well here I think....and it’s
certainly a model that mirrors our approach generally.
- So how is the Australian government responding to this disruptive transformation?

- On this front, Australia, I'm proud to say, is leading the world in many respects.
- In response to these types of projects and opportunities, the Australian government
established the Government 2.0 Taskforce in 2009.

- With 13 recommendations in the Taskforce’s report, the government has endorsed

virtually all of them,

- and among other important actions, last year a Declaration of Open Government was
delivered by the federal Minister for Finance and Deregulation.

- Further, the state of Victoria has released its own Government 2.0 Action Plan, whic
will no doubt be a great source of learning.
 The NBN e nt 2 . 0
o ver nm
...and G

- So finally, what are the implications for the NBN?

- Well, as I mentioned at the start of this presentation....

- I like to think of the NBN as the supercharger for Gov 2.0,

- igniting opportunities for broader participation in governance and policy development.

- Further, with the standardisation of high speed access the NBN will bring, and the
massive boom in technological innovation this will unleash, whole new categories of
participation will most certainly arise.

- The digital literacy of citizens will grow increasingly advanced,

- not just with regard to what they can create and engage with individually,

- but importantly how they can get things done together, and in terms of what they exp
of government.
- As an illustration, think of the the recent Facebook and social network enabled
unrest in the middle east.

- And as people become more empowered through these channels, so do their

economies and ability to exploit opportunities.
- In this setting, the role of the national broadband network is the same that has been pla
by roads, rail, and the telephone in the past,

- opening up opportunities for those who were previously unconnected, and enabling
corner stores to grow into international, economic powerhouses.
- Here’s what a virtual town hall meeting looks like in Second Life... where people interac
with other citizens via virtual avatars...

- While this form of rich participation currently exists, it will be infrastructure such as the N
that will enable its widespread adoption.
- The NBN points towards universal service, where all citizens, no matter how
geographically dispersed, can participate in government activities, through a wide variety
of media and modes.

- This is no more important than in Australia, one of the most sparsely populated
countries in the world.
 ...a unique moment

- And therefore, the NBN represents a unique opportunity for Gov 2.0

- As with roads, rail and telephony, increased opportunities for participation ultimately equ
with greater economic opportunities - for both government, industry, the public, everyo

In our experience with Gov 2.0 initiatives, seeking to broaden opportunities for participati
is likely to result in increasing:

- your pool of available knowledge,

- the veracity of this knowledge,
- buy-in and shared ownership,
- innovation,
- momentum,
- resilience, and
- understanding.

- Gov 2.0 is able to achieve this, because it builds on the foundations of democracy
today, adding an additional layer which in essence leverages our collective intelligenc

- To me, Gov 2.0 is the natural extension of the unfinished project that is democrac
 Every man... feels
that he is a
participator in
the government of
affairs, not merely
at an election one
day in the year,
  but every day

- This was even foreseen by Thomas Jefferson when he imagined a future democracy
where:

- Every man … feels that he is a participator in the government of affairs,

- not merely at an election one day in the year, but every day.

- Jefferson no doubt wasn’t thinking about the concept of Gov 2.0 when he penned
these words, however lastly [next slide]...
- I’d like to recall something Australian Senator Kate Lundy brought to our attention
during a presentation last year - something which can perhaps be positioned as
another piece in the road towards Jefferson’s vision (& I paraphrase slightly),

- The NBN isn’t just economic infrastructure for the future, it is necessary social
infrastructure which will drive equality of access and participation in government
decision making into the future.
 www.collabforge.com
contact@collabforge.com
+ 61 (0)3 9663 7310

..and  with  that  thought  I’ll  say  thank  you  and  good  morning!

...and  please  don’t  hesitate  to  come  up  and  say  hi  throughout  the  day,  should  
you  wish  to  discuss  any  of  these  ideas  further.