RESEARCH PROPOSAL

(Cover Page)
AREA OF AREA OF SIGNATURE
REG. NAME SPECIALISA EMPIRICAL
NO TION STUDY
201271 Saurabh Dadasaheb Khot Operations & Operations
Marketing

TITLE OF THE STUDY : A Study on Inventory Management

Techniques Employed in Unorganized Retail (Kirana Stores) in India.

NAME OF THE COMPANY (IF ANY) : NA

NAME OF THE GUIDE : Prof Rema V

DESIGNATION : Assistant Professor

QUALIFICATION : BSc Economics, MSc Mathematics

SIGNATURE OF THE GUIDE :

RAMAIAH INSTITUTE OF MANAGEMENT

BANGALORE - 560 054.

Batch 2020-22
Introduction
The amount of entrepreneurship that can be found per square feet in Unorganized retail sector
in India is exponentially higher than the organized sector. For the bulk of India's 1.3 billion
people, the unorganized retail industry is the most prevalent and popular way of selling and
purchasing. It is the base or foundation stone of India's retail business, and it is a firmly
established and fiercely held market mechanism that has ruled the country's retail industry for
more than a century. Narrow-scale retail stores with little or no standardization, selling goods
and services to local clients within a small geographical area or locality, make up the
unorganized retail sector. Technology is rarely used, and procedures are rarely followed. The
traditional Kirna stores and the people who run them, don’t possess a fancy MBA degree,
they don’t keep management consultants on retainer, SAP, CRM, ERP don’t make it to their
vocabulary and yet they run their business efficiently. The neighborhood Kirina stores are
the backbone of Indian retail because a large no of demography stays in rural areas where
access to hypermarkets and supermarkets is out of question and thus plays a pivotal role.

This study will try to understand how these kirana stores manage their inventories, their
traditional methodologies employed by them and how efficient they are in context of their
business. and ways to improve their inventory management without or minimal cost.
Review of Previous literature

Tripathi, Pratyush, and Deepak Tiwari. "A study of inventory management

techniques applied by organized retailers' and its effect on customer
satisfaction and retailer's financial performance with special reference to
Bhopal and Indore City." International Journal of Innovation and Applied
Studies 8.2 (2014): 788.

The primary objective of this particular study was to figure out the role of inventory
management and its correlation with consumer satisfaction and financial performance.
Researchers employed exploratory research methodology to conduct the study and found out
that employing inventory management tools is increases the financial performance.

Ramanan, CMA Jayashree, and K. P. V. Ramanakumar. "STRATEGY DURING

UNCERTAINTY A STUDY ON THE STRATEGIES TO BE ADOPTED BY
UNORGANIZED RETAILERS IN THE ERA OF MODERN RETAILING IN
INDIA." International Conference on Managing Uncertainty and Complexity
(ICMUC). 2014.

The primary objective of this research was to identify the challenges faced by unorganized
retail sector and the threat they face due to multi-brand retail. The researchers skimmed
through case studies, web articles, statistical data for their research. They came out with
various recommendations like JIT inventory, adoption of technology to throttle the threat
posed by Organized sector.

Kochhar, Priyanka, Ashish Gupta, and Anushree Tandon. "Analyzing Technological

Environment for Effective Inventory Management: A Study of Semi–Organized Retail
Outlets in Uttar Pradesh (India)."

The primary objective of this research was to understand the factors which promote the use of
technology for efficient inventory management in semi-Organized. Exploratory survey was
conducted across the state of Uttar Pradesh. They found out that supply chain integration,
plays an important role in effectively manage inventory in real-time.
Statement of the problem

“A Study on Inventory Management Techniques Employed in Unorganized Retail

(Kirana Stores) in India.”

This study will understand the inventory management techniques employed in unorganized
retail in India and also their effectiveness with respect to the context of business. At the end
of the study, we will have better understanding of their inventory management methodologies
and effectiveness.

Objectives of the Study.

 To understand Inventory management techniques in unorganized retail and it

effectiveness.
 To asses the penetration of technology in unorganized retail sector.

Scope of the Study

The study is only limited to rural villages, small towns and tier II/III cities.

Study will only focus on Inventory Management.

Hypotheses

 Inventory Management techniques employed in Unorganized retail are

efficient.
 Inventory Management techniques employed In Unorganized retail are
inefficient.

Methodology:

Type of research: Exploratory

Sampling plan: 50-60 Kirana stores through interviews and survey.

Plan of Analysis: Principal Component analysis, Reliability analysis.

Limitations of the Study: The study is limited demography and will only focus on
Inventory management in retail (Kirana Stores)
Biblography

Tripathi, Pratyush, and Deepak Tiwari. "A study of inventory management techniques
applied by organized retailers' and its effect on customer satisfaction and retailer's financial
performance with special reference to Bhopal and Indore City." International Journal of
Innovation and Applied Studies 8.2 (2014): 788.

Ramanan, CMA Jayashree, and K. P. V. Ramanakumar. "STRATEGY DURING

UNCERTAINTY A STUDY ON THE STRATEGIES TO BE ADOPTED BY
UNORGANIZED RETAILERS IN THE ERA OF MODERN RETAILING IN
INDIA." International Conference on Managing Uncertainty and Complexity (ICMUC).
2014.

Kochhar, Priyanka, Ashish Gupta, and Anushree Tandon. "Analyzing Technological

Environment for Effective Inventory Management: A Study of Semi–Organized Retail
Outlets in Uttar Pradesh (India)."