SOAL UTBK 2020 BAHASA

Questions 1-3 are based on the following passage.

A marketing campaign that manages to stand out and get great visibility can be
definitely termed as successful. As a business owner, you are always looking for creative
marketing ideas which can work for you. Most out-of-the-box campaigns like that tend
to get amazing results. By nature, marketing requires that you keep re-evaluating your
strategy to stay current and updated. You don't need to reinvent the wheel. You should
just look around and find some inspiration from successful brands in the digital marketing
world. This can help you come up with a creative marketing campaign. Such a campaign
will connect you with your audience, increase their brand awareness, and multiply your
revenue significantly. With an increasing number of channels and technologies available
to brands today, the scope for innovative and influential campaigns is higher than ever
before. We have compiled a list of the top marketing campaigns that are worth getting
inspired from.

1. The underlined expression 'out-of-the-box' in the passage means that....

(A) do not follow regulations
(B) demand a lot of effort
(C) have a lot of impact
(D) are held outdoors
(E) are very creative

2. The underlined word 'should' in the passage is used to express....

(A) ability
(B) obligation
(C) possibility
(D) opportunity
(E) recommendation

3. It is always necessary to ... your marketing strategies to keep up with the changing
times.
(A) reconsider
(B) visualize
(C) relocate
(D) inspire
(E) invent
Questions 4 – 6 are based on the following passage.

Reuters has had long experience in at least three ways of telling a story: text.
photos and video, not to mention combinations of all three. But there is a fourth, and it
is fast becoming a key part of how we bring information and insight to our readers and
customers. Information graphics-and its cousin, data visualization -are fast coming into
their own at Thomson Reuters. They are both a reflection of the growing importance of
smart, well-researched and well-designed graphics in a world increasingly awash in data.

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In addition, the significant strides the graphics team has taken in the past year to
improve its skills, capabilities and infrastructure.
1
Our team of visual journalists-based in Singapore, New York and London-spent
much of 2014 upgrading their skills to create more interactive graphics. 2We collected
data from all over the world. 3With steady, day-to-day progress. the department has
transformed itself into a hybrid print and digital shop. 4And the results have been
evident in the file. 5We went from publishing just a handful of interactive graphics in 2013 to
more than 100 in 2014.
Among the notable work has been interactive graphics on the U.S. border crisis,
World Cup brackets, and Malaysian Airlines MH370. One of our graphics that tracks the
sobering number of journalist deaths worldwide has been re-tweeted more than 13,000
times.
1
The team has been taking advantage of a tool built to allow reporters and graphics
editors to work from a common spreadsheet. 2This means reporters can update data
and edit text inside a graphic by themselves, increasing the number of graphics we can
create and send to customers.
There is always more to be done, of course, but we now have a strong suite of
digital tools. Many of which we hope to put in the hands of more text journalists. And
as the team develops new skills, you can expect to see better and more integrated
graphics offerings in many more stories.

4. The author describes the increasing skills of Reuter journalists effectively in

paragraph....
(A) 1
(B) 2
(C) 3
(D) 4
(E) 5

5. The irrelevant statement in paragraph 2 is....

(A) sentence 1
(B) sentence 2
(C) sentence 3
(D) sentence 4
(E) sentence 5

6. What is the relation between sentence 1 and sentence 2 in paragraph 4?

(A) Sentence 2 provides an exampie of how to make a spreadsheet introduced in
sentence 1.
(B) Sentence 2 restates the benefits of a tool for both reporters and editors specified
in sentence
(C) Sentence I describes a beneficial tool for journalists and sentence 2 specifies the
benefits for customers.

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(D) Sentence 2 provides a detailed description of a graphic tool to support its

benefits explained in sentence 1.
(E) Sentence 2 elaborates the benefits of using a tool that can be accessed by both
reporters and editors mentioned in sentence 1.
Questions 7 – 9 are based on the following passage.

Hypertension is a chronic medical condition in which the blood pressure in the

arteries is persistently elevated. Hypertension is also sometimes called high blood
pressure. High blood pressure usually does not cause symptoms. Long-term high blood
pressure, however, is a major risk factor for many illnesses. These include coronary artery
disease, stroke, heart failure, atrial fibrillation, peripheral vascular disease, vision loss,
chronic kidney disease, and dementia.
High blood pressure is categorized into two major types. They are primary high
blood pressure and secondary high blood pressure. According to statistics, about 90-
95% of cases are primary hypertension. This type is defined as high blood pressure due
to nonspecific lifestyle and genetic factors. Lifestyle factors that increase the risk
include excess salt in the diet, excess body weight, smoking, and alcohol use. The
remaining 5- 10% of cases are categorized as secondary high blood pressure. This type
of hypertension is defined as high blood pressure due to an identifiable cause, such as
chronic kidney disease, narrowing of the kidney arteries, an endocrine disorder, or the
use of birth control pills.
Blood pressure is expressed by two measurenments namely the systolic and
diastolic pressures. They are the maximum and minimum pressures respectively. For most
adults, normal blood pressure at rest is within the range of 100-130 millimeters mercury
(mmHg) systolic and 60-80 mmllg diastolic. High blood pressure is present when the
resting blood pressure is persistently at or above 130/90 or 140/90 mmHg. Different
numbers apply to children. High arterial blood pressure affects between 16 and 37% of
the population globally.
Lifestyle changes and medications can lower blood pressure and decrease the
risk of health complications. Lifestyle changes include weight loss, decreased salt intake,
physical exercise, and a healthy diet. If lifestyle changes are not sufficient then blood
pressure medications are used. Up to three medications an control blood pressure in
90% of people. The treatment of moderately high arterial blood pressure with
edications is associated withe an improved life expectancy.

7. What topic does the paragraph following the passage most likely discuss?
(A) The type of hypertension
(B) The definition of hypertension
(C) The treatment of the hypertension
(D) The measurement of hypertension
(E) The variations of hypertension medications

8. What is the author's attitude toward the topic of the passage?

(A) objective

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(B) cautious
(C) empathy
(D) persuasive
(E) supportive

9. Which of the following is the best summary of the passage?

(A) Hypertension is concermed with classification and measurement. These two should
be related one to the other.
(B) Measurement of blood pressure should be regularly done as a way out to avoid
hypertension. As a result, many people can have a longer life.
(C) Hypertension known as high blood pressure is one of the diseases that threaten
the world. Thus, the diseases due to hypertension have increased.
(D) High blood pressure causes symptoms leading to other diseases. Due to high
demand of treatments, people use medication to lower their blood pressure.
(E) Hypertension is caused by unhealthy lifestyle and genetical factors. People with
high blood pressure need to change their lifestyle and seek medical treatment.

10. Based on the passage,....

(A) the heavier you are, the higher your risk of taking medications
(B) the less salt you consume, the lower the chance of low systolic
(C) the higher your blood pressure, the higher your risk of heart disease
(D) the more you focus on hypertension, the more you need to seek for help
(E) the more birth control pills you take, the higher the chance of low diastolic

Questions 11 - 13 are based on the following passage.

A recent survey reported that Instagram is the worst social media network for
mental health and wellbeing. It was associated with high levels of anxiety, deppression,
bullying and fear of missing out.
Previous studies have suggested that young people who spend more than two
hours a day on social networking sites are more prone to psychological distress. The
report states that seeing friends constantly or promote a 'compare and despair'
attitude.
¹The authors wrote that social media posts can set unrealistic expectations.
²Additionally, the posts create feelings of inadequacy and low-self esteem. ³One
survey respondent wrote that Instagram easily makes girls and women feel as if their
bodies are not good enough. ⁴This is reflected by people adding filter and editing their
pictures in order for them to look 'perfect'.
Other research has found that the more social networks a young adult uses, the
more likely he or she is to report depression and anxiety. Trying to navigate between
different norms and friend networks on various platforms could be to blame. On the other
hand, it is also possible that people with poor mental health are drawn to multiple
social- media platforms in the first place.
The Royal Society is asking social media companies to make changes to reduce
the harmful effects of social media on children and young adults. ²The report recommends

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the introduction of a pop-up "heavy usage" warning within these apps or website. ³71%
of the survey respondents say they would support this suggestion. ⁴Out of five social
networks included in the survey, YouTube received the highest marks for health and
webelling and was the only site that received a net positive scored by respondents. ⁵It
also recommends that companies find a way to highlight photos of people that have been
digitally manipulated. ⁶Lastly it is suggested that the companies offer help to users who
could be suffering from mental health problems.

11. Which part of the passage discusses Instagram's effect on self-confidence?

(A) Paragraph 1
(B) Paragraph 2
(C) Paragraph 3
(D) Paragraph 4
(E) Paragraph 5

12. What is the relation between sentence 1 and 2 in paragraph 3?

(A) Sentence 2 is a restatement why social media has the bad effects mentioned
in sentence 1.
(B) Sentence 1 introduces harmful social media posts and sentence 2
provides more details.
(C) Sentence 1 states the effects of social media and sentence 2 gives another
one.
(D) Sentence 2 provides the example of social media's effect stated in sentence 1.
(E) Sentence 1 presents a view on social media and sentence 2 contradicts it.

13. Which sentence is NOT relevant in paragraph 5?

(A) Sentence 1
(B) Sentence 2
(C) Sentence 3
(D) Sentence 4
(E) Sentence 5

Questions 14 - 17 are based on the following passage.

The older we get, the more likely we are to lapse into a sedentary lifestyle.
Recent research reports an estimated 67% of older adults sitting for more than eight
hours per day, whereas only 28% to 34% of adults ages 65% to 74 are physically active.
A sedentary life can affect our health in ways we may not realize, and the
consequences of too much sitting every day can be adverse. For example, prolonged
sitting, like spending hours watching television, increase our chance of developing venous
thrombosis, which potentially leads to fatal blood clots that for in the deep veins of
legs. In fact, people who watched television the most had a 70% greater risk of suffering
from venous thrombosis compare with those who never or seldom watched TV.

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On the flip side, squeezing in extra movement during the day can have a big
impact. For instance ,standing more can help us lose weight and keep it off. Everyday
activities that incorporate more walking also build up muscles, which may help us live
longer. Researchers have found that loss of leg muscle strength and mass is associated
with slower walking speeds among older adults. Slower speeds are linked with lower 10-
year survival rate for peole after age 75.
One way to combat the health risks of a sedentary lifestyle is to work small bits
of exercise into daily routine. It does not matter if we are sweating or feeling like we are
working hard as long as we are still moving our armas and legs, stimulating our muscles,
and working our joints. Exercise doesn't always has to be intense to be effective. We
can focus on adding just 30 minutes of extra activity into our day, three days a week, or
we can break it down into smaller segments, like 10 minutes in the morning, afternoon
and evening.

14. The paragraph following the passage most likely discusses...

(A) some cases of the dangers sitting all day long.
(B) the places we can visit to boost the frequency of our exercise.
(C) the befenits of maintaining a routine work-out on a daily basis.
(D) example of simple activities that can promote physical movements.
(E) recommendations on vitamins to take to make our body immune to diseases.

15. The author's attitude regarding sedentary lifestyle is...

(A) critical
(B) neutral
(C) resentful
(D) apologetic
(E) loathsome

16. Which of the following is the best summary of the passage?

(A) The current sedentary is largely caused by people's tendency to remain idle and
unproductive, such as watching TV. It is worsened by the fact that most people
work by sitting all day. To reverse the trend, taking up rigorous sports can be a
sollution.
(B) Being phyaically inactive for most of the day has been a lifestyle. Unfortunately,
this way of life can harm our bodily well-being. Nevertheless, the adverse impacts
maybe reduced by incorporating regular movements on a daily basis.
(C) It seems that everybody now is a potato couch. One of the causes is the long
hours at work, which lead people to sit behind the desk throughout the day.
While this sounds productive, its dangers to health maybe profound.
(D) A sedentary life is likely to distort the circulation of blood in our body.
Therefore it is essential to keep active whenever we can. As a rule of thumb,
standing idle is preferred to sustained sitting.

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(E) Altering a sedentary lifestyle with a healthier one can be done by regularly
working out. The longer the exercise, the better the result. After all, staying
vigorous is a choice, not a given situation

17. Based on the passage, adults' well-being will be reasonably improved if...
(A) they switch from television to the Internet.
(B) they regularly run to reach the worksplace.
(C) they work while standing behind their desk.
(D) they avoid commuting or driving to their office.
(E) they engage in household chores more frequently.
Questions 18 - 20 are based on the following passage.

In this era, data and analytics play an important role in organizational decision-
making. Therefore, there is no excuse for not knowing a target audience and what
exactly they want. Since the last decade, technology has developed rapidly. This has
enabled marketers to collect and control massive amounts of data. The data can be
from the varying stages of their consumers' buying cycle. The times of mass
broadcasting have long disappeared. Sophisticated tools are now helping marketers to
precisely reach wide audiences. Marketers no longer have to guess the demographics of
their audience. Instead, they can build accurate and relevant strategies just by following
the trends found in the data of their audience. However, being data-driven is much
tricker than it would appear. In many companies, marketing departments often struggle
in this area. They find it difficult to find experts to help them cope with the challenge.
18. The word 'rapidly' in the passage means...
(A) Swiftly
(B) Gradually
(C) Collectively
(D) Innovatively
(E) Progessively

19. The word 'can' in the passage is used to express...

(A) ability
(B) request
(C) obligation
(D) possibility
(E) permission

20. According to the passage, ... devices are currently paving the way for marketers to
contact many people.
(A) Contemprorary
(B) Advanced
(C) Intrusive
(D) Radical
(E) useful

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