COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

BUSINESS NAME

And logo

A Business Plan
Presented to the Faculty of Quezon City University
San Bartolome, Novaliches Quezon City
2nd Semester, Academic Year: 2021-2022

In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Entrepreneurship

By: SECTION

(Name of Members, in alphabetical Order)

MENTOR:

NOVEMBER 2021

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

EXECUTIVE SUMMARY

Write a one-page summary of the business plan that will cover the description of the
business concept, how to generate revenue, highlights of the marketing strategy, and
financial highlights.

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

TABLE OF CONTENTS

Page

TITLE PAGE…………………………………………………………………. i

EXECUTIVE SUMMARY…………………………………………………… ii

TABLE OF CONTENTS……………………………………………………… iii

BUSINESS DESCRIPTION/ BACKGROUND 1

A. Rationale
B. Nature of Business
C. Business/ Company Name
D. Vision
E. Mission
F. Objectives
G. The Product
H. Target Market

MARKETIN PLAN

A. Market Environment

1. Target Market
2. Target market’s Unmet Needs
3. The Estimated Market Size
4. Assumptions
5. Demand Analysis

B. Market Competition

1. Competitors
2. Information on Key Competitors
3. SWOT Matrix
4. External Factor Evaluation Matrix

C. Market Plan

1. Product Portfolio
2. Product Description
3. Key Components
4. Product Testing
5. Future Plan
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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

D. Marketing and Sales Strategy

1. Sales Forecast
2. Sales Strategy
3. Branding Strategy
4. Distribution Strategy
5. Pricing Strategy
6. Promotion Strategy
7. Marketing Budget

PRODUCTION PLAN

A. Product Description
B. Process

1. Step-by-step Process
2. Duration per Step per Batch
3. Technology

C. Input Requirements

1. Machinery and Equipment

2. Materials and Supplies
3. Packaging and Labeling
4. Utilities
5. Labor and Manpower

D. Production Area and Facilities Layout

1. Production Area
2. Facilities Layout

E. Production Schedule and Size

1. Production Schedule
2. Production Size

F. Waste Disposal

G. Inventory Management

H. Quality Control

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

I. Production Cost

1. Total Production Cost

2. Production Cost per Unit

ORGANIZATIONAL PLAN

A. Ownership Structure

1. Legal Form of Business

2. Organizational Structure
3. Duties and Responsibilities

B. Legal Requirements

1. Key Government Regulations

2. Business Permits

C. Management Resources

D. Gantt Chart of Activities

E. Administrative Expenses

F. Social Outcomes

FINANCIAL PLAN

A. Start-up Capital

B. Sources of Financing

C. Capital Contribution

D. Financial Statements

1. Projected Income Statement

2. Projected Cash Flow Statement
3. Projected Balance Sheet
4. Projected Statement of Changes in Partners’ Equity

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

E. Financial Ratios

1. Break-even Analysis
2. Net Profit Margin
3. Return on Investment
4. Payback Period

F. Financial Schedules

1. Direct Materials Cost per Unit

2. Direct Materials Cost (yearly)
3. Depreciation Schedule
4. Finished Goods Ending Inventory
5. Cost of Goods Sold

APPENDICES

Appendix 1: Survey Questionnaire

Appendix 2: Market Research Results
Appendix 3: Business Implementation Action Plan
Appendix 4: Correspondence
Appendix 5: Business Plan Photos
Appendix 6: Other Research and Supporting Documents
Appendix 7: References/ Work Cited (APA 7th Edition)

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

BUSINESS DESCRIPTION/ BACKGROUND

A. Rationale - Why the students started the business.

B. Nature of Business - Describe whether the nature of business is manufacturing,

service, etc.

C. Business/ Company Name - Discuss the name of the company

D. Vision - State what the business envisions itself. What it wants to become? Where it
wants to be?

E. Mission - State how the business will achieve its vision.

F. Objectives - Present the (S.M.A.R.T.) objectives the business would like to target to
achieve the vision of the enterprise.

G. The Product - One to two sentences about the company’s proposed product.

H. Target Market - A single sentence on the target market.

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

MARKETING PLAN

A. Market Environment

1. Target Market - Describe your potential customers’ demographics such as

income level, age range, gender, educational level, etc. As well as the behavioral and
psycho graphic segmentation used.

2. Target Market’s Unmet Needs - describe how the business will fill or satisfy the
need or needs.

3. The Estimated Market Size - describe you target market’s geographical

coverage and provide the population data (Past 5 years, present year, projected 5
years) in tabular form.

4. Assumptions - present in bullet form, all assumptions the company will used
based on their Market Research.

5. Demand Analysis - Compute for the Demand Forecast by using the formula
below and present it in a table:
Potential Demand (or unsatisfied demand) x acceptability rate - 20% conservatism rate
Potential Acceptability Conservatism Demand
Demand Rate Rate (20%) Forecast
25,000 50% 12,500 2,500 10,000

Buying Target Potential Monthly Sales

Frequency Percentage Customers Forecast
(per month) from Demand
2 20% 2,000 4,000

B. Market Competition

1. Competitors - a description of the direct and indirect competitors of the company

2. Information on Key Competitors - provide information of the company’s key

competitors including their product and market focus and a comparison of their
strategies, strengths and weaknesses.

3. SWOT Matrix - provide a comparative analysis of your business using SWOT

Analysis.

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4. External Factor Evaluation (EFE) Matrix - provide an environmental analysis

using the following factors: Economic, Social, Cultural, Demographic,
Environmental, Governmental/Political, Legal, and Technological.
C. Market Plan

1. Product Portfolio - description of the product mix (if the company is going to sell
more than one product)

2. Product Description - provide the product’s distinctive features, uniqueness, and

benefits (with actual picture).

3. Key Components - description of key components or raw materials and how the
company will source these materials or how available they are.

4. Product Testing - the company’s plan for testing the product.

5. Future Plan - company’s plan for upgrading the product.

D. Marketing and Sales Strategy

1. Sales Forecast - provide a 5-year projection of sales.

2. Sales Strategy - clear description on how to sell the product.

3. Branding Strategy - clear description of the branding elements to be used.

4. Distribution Strategy - clear description of the channels to be used in distribution

the product.

5. Pricing Strategy - present the pricing strategy to be used and show computation.

6. Promotion Strategy - clear description of the promotional strategies and

activities to be implemented with the marketing tools to be used.

7. Marketing Budget - present the monthly budget for each marketing strategy,
activities and tools to be used in the first 8 months of operation and the annual
budget for the 5-year projection.

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

PRODUCTION PLAN

A. Product Description

Provide the technical description of the product.

B. Process

1. Step-by-step Process – prepare a flowchart or flow diagram to detail the step-

by-step procedure in producing the product.

2. Duration per Step per Batch – in a table form, present the time needed for each
step of the process.

3. Technology – what are the technologies needed in the process.

C. Input Requirements

1. Machinery and Equipment – present the list of machines and equipment

needed for the process. Include pictures, cost and specifications, and where will
you procure these machines and equipment from.

2. Materials and Supplies – present the list of materials and supplies needed for
the process. Include pictures, cost and specifications, and where will these be
procured.

3. Packaging and Labeling – describe the packaging and labeling requirements,

including design and layout, as well as the cost.

4. Utilities – discuss the cost and sources of utilities needed for the production.

5. Labor and Manpower – discuss the needed manpower in producing the product
including skills and qualification, labor standard and compensation requirements.

D. Production Area and Facilities Layout

1. Production Area – discuss production area requirements, location and cost.

2. Facilities Layout – present the layout or schematic diagram of the production

area.

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

E. Production Schedule and Size

1. Production Schedule – describe the projected scale of production varying from

daily, weekly, monthly, and yearly.

2. Production Size – state the minimum and maximum level of production.

F. Waste Disposal – describe the type of waste resulting from production, recycling
strategies and method of disposal.

G. Inventory Management – discuss how to make sure consistent availability of

finished products, materials and supplies.

H. Quality Control – describe the procedure to be used in quality assurance and

standards.

I. Production Cost

1. Total Production Cost – present the yearly production Cost

2. Production Cost per Unit – present cost of production per product.

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

ORGANIZATIONAL PLAN

A. Ownership Structure

1. Legal Form of Business – discuss the legal form of ownership.

2. Organizational Structure – present the organizational chart.

3. Duties and Responsibilities – present the duties and responsibilities of officers

and staff in table format.

B. Legal Requirements

1. Key Government Regulations – discuss the key regulations that the business
must comply with any government agency consistently.

2. Business Permits – list down all business permits that enterprise must comply
and show as well the costs involved (table format).

C. Management Resources – list down all office equipment, furniture and fixtures,
and office supplies as well as the costs (table format).

D. Gantt Chart of Activities – present a table for all the activities to be implemented
on the first 8 months of operation.

E. Administrative Expenses – present the monthly administrative expenses for the

first 8 months of operation and the annual expenses for the 5-year projection.

F. Social Outcomes – present the activities to be implemented to achieve the objectives

relative to the target SDGs.

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 COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

FINANCIAL PLAN

A. Start-up Capital – present in a table the capital requirements needed to start the
business.

B. Sources of Financing – discuss where will the capital come from.

C. Capital Contribution – show the capital contribution of each owner.

D. Projected Financial Statements

1. Projected Income Statement

2. Projected Cash Flow Statement

3. Projected Balance Sheet

4. Projected Statement of Changes in Partners’ Equity

E. Financial Ratios

1. Break-even Analysis

2. Net Profit Margin

3. Return on Investment

4. Payback Period

F. Financial Schedules

1. Direct Materials Cost per Unit

2. Direct Materials Cost (Yearly)

3. Depreciation Schedule

4. Finished Goods Ending Inventory

5. Cost of Goods Sold

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COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT

APPENDICES

Appendix 1: Survey Questionnaire

Appendix 2: Market Research Results (Graphical and Tabular with Interpretation)

Appendix 3: Business Implementation Action Plan

Appendix 4: Correspondence

Appendix 5: Business Plan Photos

Appendix 6: Other Research and Supporting Documents

Appendix 7: References/ Work Cited (APA 7th Edition)

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