Chapter 3

Market Plan

A. Market Description

QuaranTuron enterprise is a small business enterprise that will be functioning for a short period of
time. It's a project plan given from the instructor intended as an academic assessment in
Entrepreneurship subject.

Considering this is a business project, and the new variant virus is escalating in the city and the
school is prohibited. This project's target location will be the school ground, where the place will make
profitability. The enterprises will offer food based product enough to conquer the needs of the target
population.

B. Market Share

1. The Product‟s Taste

Table 1.1 illustrates the options made by respondents when asked about the product's taste. As per
the research, there are three (3) flavor preferences for the product. These are “Commendable”, „Fine” and
“Needs Improvement”. As per the survey, 20 of the senior respondents consider the taste to be
"Commendable, 27 from the relatives and 25 from friends. However, there are 8 seniors, 3 relatives, and 4
from friends who said that the taste of the product is "Fine". Only a small percentage of the people recruited
for product testing believe that the flavor should be improved.

Table 1.2 shows the percentage share of combined respondents based on the taste of the
product. Evidently, the majority of the respondents, comprising 67% of the entire population, identify the
product‟s taste to be “appetizing”. Moreover, 20% of the total respondents share a common perspective with
an indication that the taste was just “fine”. Lastly, around 13% of the respondents are a bit confident that the
taste should be improved. Roughly 33% of the combined population describe the taste as average. Overall,
the product is appetizing.

2. Affordability of the Product

Table 2.1 shows the choices of respondents when asked on the affordability of the product. The data
show three (3) preferred choices for a product‟s cost. These are “Overpriced”, “Expensive”, and
“Affordable”. As per survey, 30 from senior high respondents consider the price to be “affordable”, 26 from
relatives, and 23 from family. However, 0 from senior high, 2 from relatives, and 2 from family muse that
the cost of the product is “expensive”. More or less, just a few of the chosen population for product testing
imply that the product‟s cost is “overpriced”.

Table 2.2 shows the percentage share of combined respondents based on the affordability of the
product. Evidently, majority of the respondents, comprising 88% of the entire population, identify the
product‟s cost to be “affordable”. Moreover, 4% of the total respondents share a common perspective with
an indication that the price is quite “expensive”. Also, 8% of these respondents are a bit confident that the
cost is “overpriced”. Around 12% of the total respondents assume the product‟s cost exceeding beyond
affordability.

3. The Texture of the Product

 Table 3.1 indicates the responses of customers when questioned about the texture of the product. The
statistics reveal three (3) preferred textures for a product, which are “Excellent”, “Fine”, and “Dull”. The
survey revealed that 24 respondents from senior rate the texture as “Excellent”, 26 from relatives, and 25
from friends. On the other hand, 5 people from senior, 2 from relatives, and 4 from friends group of
respondents considered the texture as “Fine”. Furthermore, only a few of the participants rate the texture of
the product as “Dull”.

Table 3.2 presents the percentage proportion of combined responses depending on product texture.
Clearly, the majority of respondents, representing 83% of the total population, rate the product's texture as
"Excellent." Furthermore, 12% of all responders agree on the texture being "Fine". Additionally, 5% of these
respondents are quite certain that the texture is "Dull." A relative influence of 17% from the respondents'
standpoint, wherein the product is judged to be distant from its excellent texture. Overall, the texture rate of
the product is excellent.

4. Presentation of the Product

Table 4.1 shows the choices of respondents when asked on the presentation of the product. The data
show three (3) preferred choices for a presentation. These are “Too Inviting”, “Inviting” and
“Conventional”. As per survey, 19 from senior respondents consider the presentation to be “too inviting”, 23
from relatives, and 20 from friends. However, 10 from seniors, 7 from relatives, and 8 from friends‟ muse
that the presentation of the product is “Inviting”. More or less, just a few of the chosen population for
product testing imply that the product‟s presentation is “conventional”.

Table 4.2 shows the percentage share of combined respondents based on the presentation of the
product. Evidently, the majority of the respondents, comprising 69% of the entire population, identify the
product‟s presentation to be “too inviting”. Moreover, 28% of the total respondents share a common
perspective with an indication that the presentation is “inviting”. Also, 3% of these respondents are a bit
confident that the presentation is “conventional”. There is a comparative impression between how the
product is averagely presented and how inviting its packaging is.

5. Nutritional Value

Table 5.1 shows the responses of those who were asked about the nutritional content of the product.
The data show that there are three (3) preferred choices for determining the nutritional value of the product.
There are three of them: "Highly Nutritious," "Nutritious," and "Poor Nutritional Content." According to the
survey, 17 senior respondents consider the product's value to be "highly nutritious", 20 from relatives, and
18 from friends. However, 9 seniors, 5 relatives, and 10 friends believe the product is "nutritious." Only a
small percentage of the population chosen for product testing indicates that the product has a poor nutritional
content.

Table 5.2 shows the percentage share of combined respondents based on the nutritional value of the
product. Clearly, majority of the respondents, comprising 61% of the entire population, identify the product
is “highly nutritious”. Furthermore, 27% of the total respondents share a common perspective with an
indication that the product is “nutritious”. Also, 12% of these respondents are a bit confident that the product
has poor nutritional content. Nonetheless, the product is perceived to be significantly nutritious.

6. Likely to Repeat Purchase

 Table 6.1 shows the choices of respondents when asked for a consideration on a “Repeat Purchase”
of the product. The data show (3) preferred choices to determine respondents‟ interest to repeat purchase.
These are “Most Likely”, “Likely”, and “Only Good for a Try”. As per survey, 26 students from senior high
school consider “Repeat for Purchase” of the product, 18 from junior high, and 10 from faculty. However 2
from senior high, 5 from junior high, and 6 from faculty muse that the product will “likely” to repeat
purchased by the respondents. More or less, just a few of the chosen population for the product testing imply
that the product is “Only Good for a Try”.

Table 6.2 shows the percentage share of combines respondents based on how likely the target market
will commit to a “Repeat Purchase”. A significant implication is evident on perceived by the respondents
which the product has earned an assurance of a high rate or repeat purchase. Whereas, 60% of the entire
population assert the product will most likely to purchased repeatedly. Moreover, 26% of the population
coherently imply that it should meet the expectation of repeat purchase. Though, 14% of these respondents
are a bit confident that the product is only good for a try. Overall the product suggestively earns its impact to
market.

C. Market Segmentation

The enterprise's target market is limited to relatives and friends. The population is comprised of Senior
High School students, as well as their relatives and friends. The study's segmentation is based on a
demographics approach. As a result, the parameters evaluated in the procedure are the respondents'
occupation and age.
 Chapter 4
MARKET ANALYSIS

A. SWOT

Business is structured to allow for a practical, fact-based, data-driven assessment of an

enterprise's or industry's initiatives' or strengths and weaknesses. It has advantages of its own, but it
also faces threats that evaluate a company's competitive position and develop strategic planning.
QuaranTuron has its own set of advantages and disadvantages, as well as opportunities and threats.

Strengths

When we talk about the strength of the product, the team gives their best to maintain
consistency, affordability, and the best afternoon snack for everyone. This sweet afternoon snack assures
people to silence their stomachs and satisfy their cravings. The incorporator's business has a lot of internal
strength to deliver exceptional services to meet the demands and wants of customers. Serving the customers
a great easy make afternoon snack that gives a sense of comfort due to the situation right now, many of the
citizens are struggling when it comes financially, the team produces a snack a budget-friendly afternoon
snack that consists of glutinous rice, wrapper, and sugar. Compare to other turon, the product can assure that
the customer will be full and can also get health benefits that will get from the ingredients. As a result, this
business provides delivery coverage to rural places, allowing it to serve a wider spectrum of consumers. The
company ensures that strict food safety standards are met while also boosting awareness of natural foods and
their positive health impacts. Plus, the team ensured that there will no excess oil or maintain to keep the oil
on every turon dry by putting the turon on a big tray and putting it on a kitchen tissue to drip and absorb the
excess oil.

Weakness

The product's main downfall is that it only comes in one taste and one ingredient, leaving the
buyer with only a few options when purchasing the product. Because the product does not use the traditional
Turon recipe in the Philippines, it is possible that only a small number of customers will buy it. Customers
are concerned about the product's high calorie and sugar content, as well as the usage of oil, which could
reduce the product's health benefits.
 Opportunities

Filipinos are fond of 'meryenda' or eating snacks in the afternoon, and one of the most
popular meryenda snacks of Filipinos is turon. This is an opportunity for business expansion into newly
developed areas of the country. Since, turon is one of the signature snacks and that the Filipino people grew
up eating it, then the sales would increase if consumers like the products, and purchase it on a regular basis.
More often than not, with the growth of the company food TV shows, or magazines will visit and they will
advertise the product of the company and with this there will be new customers buying the product. More
investors would want to bring money into the business. The business will respond to the needs of society and
pursue a creative line, not to mention that the turon is both unique and affordable. The company has the
ability to develop new services, such as the use of mobile text messaging/calls to order, that are appealing to
customers. The company will also react to societal shifts by innovating more foods that is healthier, yummy,
with an affordable price. Several segments are drawn to the new "formats" of promotion, such as the
availability of menus through online links.

Threats

There's so many threats in businesses, but for this business plan, a small business , plan by our fellow
students who were trying to experience this kind of field and by the help of our instructor, the threats could
be really threatening during the operation. Here the some of those threats that we or may encounter during
the operation or in the future. Existing product is one of the most difficult threats and it‟s very hard to
compete with. Since our product is revolutionized only, the customers may hesitate to buy our product
because "turon" already exist in the market; they may think it's still the same and nothing more especial
about it. Countering and improving our product than the usual "turon" could be really a long period of time
and patience to win the customers satisfaction. Another one is rising competitors, any type or kind
competitor is normal from the business field, however it's not going to compete with them since this
competitors could have some social media platforms strategies, and the power of the internet is very
tremendous and beneficial in the field of business. Hence, with the power of media and internet our product
couldn't catch up to them and the operation may stop. The next one is copying the same product but better,
the product with the same concept and receipt but they upgraded it more than the original is threatening.
With our product containing less sugar to ensure the health benefits of the customers considering some of the
customers like very sweet food, therefore our original product may not appeased the customer. The next
threat is brand loyalty, the word loyalty is very rare until this day, talking about loyalty especially when it
comes to business is not easy to get. Seeing that other businesses trying to compete with one another, and
trying to capture the customer needs and when they do that, customers only go through for the same
business, the same product and when customers think what particular product they would buy, they will
think the same product that captured their satisfaction, there's where the loyalty began. With this scenario,
some entrepreneur will steal the customer from the other entrepreneur and this damage is really hard to get
back. Making the customer satisfy them and be loyal to where they buy the usual product is struggled to
make them buy your product every single day. The other threats is small time industry, since we are one of
those, big industry is natural to become the enemy in every sectors such as, copying, propaganda, fake
information, and other way to destroy your products just to erase their competitors without hesitation. To
conclude, all of this threat is irritating, but on the other hand, if the team work together as a whole, analysing
the enemies, understanding the customer‟s needs, improving the products and operation is systematically
organize, then the business will not be a failure if all the individual in the team have dedication,
determination and passion to do so. Customers, this other competitors will try to put more sweet both on
turon and the malagkit rice inside of it.

B. Marketing Design and Strategy

Figure 1&2. Screenshots showing the advertisement that was made in Facebook

The usual market operation that was done physically with the interaction of buyer and seller has
changed due to the pandemic. This creates a huge conflict for businesses as some enterprises have to stop
operating in accordance with implemented rules by the government. In the middle of the pandemic, a lot of
enterprises experienced issues on how to market their product to gain profit. As a result, virtual marketing
has become a trend and this was done with the help of social media platforms. With the support of online
platforms, the team has decided to promote the product virtually as it is an effective strategy to advertise
without spending much money. Members who were assigned to advertising and promotions will do their part
to attract more buyers and boost market sales by posting information about the product with a humorous
caption. An enterprise page was created for posting details regarding the product and how customers can
purchase it. The page will be monitored to accommodate questions of possible buyers and in order for them
to be guided along the process of availing. If this process proves to be effective, the team can use it
continuously as part of the marketing strategy. Selling in the physical environment will be done as well but
in a limited way by only accommodating the target number of people and operating fewer hours per day
compare to the usual setting.

C. Competitive Advantages

Businesses both have unique benefits that set them different from their competitors. It becomes their
distinctive trait against rivals, allowing them to obtain a better yield over time and is the asset that
contributes to their enterprise‟s success. The QuaranTURON enterprise is far ahead of its competitors in
terms of cost, expense, product features, reliability, affordability, as well as nutritional value of the
commodity it provides.

The group's strategic main strategic goal is cost leadership. This broad strategy comprises reducing
expenses as much as possible, due to the low pricing. Cost leadership is practiced by the company by
standardizing procedures in order to limit expenses through efficiencies and mistake control. Customers can
get this nutritious burger for P5.00 each piece, which is much less expensive compared peers' Turon, which
costs P10.00 and above per piece. It is frequently accommodated for distant communities and far areas at
such a reasonable and as well as modest shipping costs, which isn't really generally available from those
other companies. Furthermore, the enterprise‟s focus is on aim of boosting, promotions, deals, and
exceptional savings. A consistent approach of limited difference has been used by QuaranTURON.

Turon from this firm is unusual from competitors' because of a common handmade banana with
langka replaced with malagkit rice, keeping it unique and tastier. As a result, these beneficial aspects enable
this enterprise to generate more income than most of the other enterprise, providing it to meet its aims and
targets. As a result, this business enterprise is given top priority.