Professional Documents
Culture Documents
Unit 2
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Learning Objective 1
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What is Ratio Analysis?
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Why are ratios useful?
üThey standardize numbers – Ratios = % or times
üThey facilitate comparison – over time, other
companies
üThey are used to highlight the strengths and
weaknesses of a company relative to its industry
üSeveral ratios should be reviewed during an
analysis.
üWhen one ratio deviates from the norm, other
related ratios should be studied to help determine
the cause of the deviation.
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Which Ratios are most important?
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Crystal Limited
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Crystal Limited
= 1.32 X = 1.86X
•Quick Ratio
= CA – Inventory 1,168,776 1,318,082
Current Liabilities 1,811,051 1,287,737
= 0.65 X = 1.02 X
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Crystal – Liquidity Ratios
= 0.69 X = 0.105X
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Limitations of current ratio
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ASSET MANAGEMENT RATIOS
= 1.63 X = 1.56 X
•Fixed Asset Turnover
= Sales 8,173,181 6,870,743
Fixed Assets 1,725,011 1,641,253
= 4.74 X = 4.19 X
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Crystal – Asset Management Ratios
Also called:
• Average Collection Period
• Days Sales Outstanding
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Crystal – Asset Management Ratios
Low Ratio
ØMay be holding obsolete stock.
ØMay be holding too much stock
ØNeed to question current ratio
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Asset Management
Total Assets Turnover Ratio
= Sales ÷ Total Assets
To improve ratio:
ØIncrease Sales
ØImprove efficiency of use of assets
ØDispose of or replace some assets
ØA combination of the above
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Measuring Ability to
Pay Debt
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Crystal – Debt Management Ratios
= 47 % = 48 %
•Debt to Equity Ratio
= Total Debt 2,378,768 2,089,963
Total Equity 2,648,201 2,301,904
= 0.90 X = 0.91 X
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Debt Management Ratios
What does a high debt ratio mean?
ØLess cushion against creditors loss in the
event of liquidation
ØMay be costly to raise additional debt
capital without first raising more
equity capital
ØCreditors may be reluctant to lend more
ØRisk of bankruptcy if increased further
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Crystal – Debt Management Ratios
= 1.90 X = 1.91 X
•Times Interest Earned
= EBIT 721,094 422,687
Int. Charges 114,813 92,755
= 6.28 X = 4.56 X
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Debt Management Ratios
How well do we manage or use debt?
ØCompanies use borrowed funds to increase the
returns to company owners while
ØTo have a positive leverage you must be able to
earn a greater return on the assets the
borrowed money is invested in than the
interest cost.
ØIf the rate of return on assets < the rate of interest
on borrowed money, interest must be paid
and it will come from the owners capital.
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Profitability Ratios
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Crystal – Profitability Ratios
= 26.5% = 23%
•Net Profit Margin
= Net Income 461,310 353,181
Net Sales 8,173,181 6,870,743
= 5.64 % = 5.14 %
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Crystal – Profitability Ratios
= 8.82 % = 6.15 %
Reminder:
Income from Operations
= Operating Profit (Income)
= Earnings Before Interest & Tax (EBIT)
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Profitability Ratios:
Profit Margin on Sales
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Crystal – Profitability Ratios
= 9.18 % = 8.04 %
•Return on Equity (ROE)
= Net Income 461,310 353,181
Total Equity 2,648,201 2,301,904
= 17.42 % = 15.34%
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Crystal – Profitability Ratios
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Crystal – Market Value Ratios
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Learning Objective 2
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What is Trend Analysis?
ØThis is the evaluation of consecutive financial
statements of a company over time
ØIt shows the direction, speed and extent of any
trends in the company’s performance
ØTrend analysis shows the year-to-year changes
of a company or index-number trends
ØThe impact of inflation needs to be considered
in doing a trend analysis
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Trend or Horizontal Analysis
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Horizontal or Trend Analysis
Increase/
In thousands 2014 2013 (Decrease)
Sales $8,173,181 $6,870,743 $1,302,438
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Comparative Income Statement –
Horizontal Analysis
(Dollar amounts in millions) 2014 2013 Inc./(Dec.) Percent
Net sales $8,173 $6,871 $1,302 18.95
Cost of goods sold ( 6,008) ( 5,281) ( 727) 13.77
Gross profit $2,165 $ 1,590 $ 575 36.16
Total Operating expenses ( 1,444) ( 1,167) ( 277) 23.74
Income from operations $ 721 $ 423 $ 298 70.45
Interest Expenses ( 115) ( 93) ( 22) 23.66
Earnings before taxes $ 606 $ 330 $ 276 83.64
Income taxes ( 145) 23 ( 168) (730.43)
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Learning Objective 3
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Vertical Analysis
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Comparative Income Statement –
Vertical Analysis
(Dollar amounts in millions) 2014 Percent 2013 Percent
Net sales $8,173 100.0 $ 6,871 100.0
Cost of goods sold 6,008 73.5 5,281 74.4
Gross profit $ 2,165 26.5 $ 1,590 25.6
Total Operating expenses 1,444 17.7 1,167 17.6
Income from operations $ 721 8.8 $ 509 8.0
Interest expenses 115 1.4 87 1.7
Earnings before taxes $ 606 7.4 $ 422 6.3
Income taxes 145 1.8 79 1.0
Net earnings $ 461 5.6 $ 343 5.3
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Learning Objective 4
Using benchmarking to
analysis the performance
of a company
relative to other companies
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Benchmarking
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Learning Objective 5
Limitations of using
financial statement analysis
in decision making.
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The Limitations of
Financial Analysis
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Some Qualitative Factors to Look
For:
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Jamaican Sources
Bank of Jamaica –
http://www.boj.org.jm/home30.html
Statistical Institute of Jamaica (STATIN) – http://
www.statinja.com/
The Jamaica Stock Exchange –
http://www.jamstockex.com/
Financial section of newspapers
Annual and interim reports of companies
Web-sites of companies
Stock brokers and other financial services companies
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