INTERNET EXERCISE

3M is a large, diversified, technology company that has numerous business units and
manufactures thousands of products. Go to http://www.3m.com and
a. identify the major market or industry sectors that the firm serves;
b. describe a new product that 3M has recently introduced for the health-care sector.
3M is a large, diversified, technology company that has numerous business units and
manufactures thousands of products. Go to http:// www.3m.com and
a, identify the major market or industry sectors that the firm serves.
b, describe a new product that 3M has recently introduced for the
health-care sector.

The Major Market

3M Ultrathon is a global product that has a potential of four diverse target markets. They are
categorized below:

1. Families
2. Outdoor enthusiasts
3. Outdoor workers
4. The United States Military

The first target market to be addressed is outdoor enthusiasts who enjoy hunting, camping,
fishing, golfing, hiking, boating and other outdoor sports. The second market is families who
encompass parents and children in outdoor activities. These two markets were the greatest
buying potential.

3M's Safety and Industrial segment generates revenue through the sale of products related to
workplace safety and industrial work settings. Some of those products include industrial
abrasives, auto body repair solutions, electrical products and materials for construction and
maintenance, structural adhesives and tapes, various personal protective equipment, and more.

3M's Transportation and Electronics segment offers products related to the transportation
industry and for certain electronics applications. Those products include attachment tapes, films,
sound and temperature management for transportation vehicles, and large format graphic films
for advertising.

3M's Health Care segment makes and sells various health-related products and solutions,
including food safety indicator solutions, healthcare procedure coding and reimbursement
software, dentistry solutions, filtration and purification systems, and skin care.

3M's Consumer segment offers consumer products related to home maintenance and do-it-
yourself (DIY) home improvement projects, as well as office supplies. These include home
cleaning products, retail abrasives, paint accessories, braces, supports, and consumer respirators

3M's Recent Developments

3M announced in July that it is investing in the multi-billion dollar TPG Rise Climate Fund,
which is focused on deploying capital to promote clean energy, decarbonized transport, and
other climate-related investments

3M là một công ty công nghệ lớn, đa dạng, có nhiều đơn vị kinh doanh và sản xuất hàng nghìn
sản phẩm. Truy cập http://www.3m.com và
a. xác định thị trường chính hoặc các lĩnh vực công nghiệp mà công ty phục vụ;
b. mô tả một sản phẩm mới mà 3M gần đây đã giới thiệu cho lĩnh vực chăm sóc sức khỏe.