File photo by William Iven

“All the world’s a social media stage” (Padilla, et al., 2018).

 Is the increasing economic, political, and
cultural integration and interdependence of File photo by Fernando Dearfedo
diverse cultures (Gamble and Gamble, 2013, as
cited in Padilla, et al., 2018).
 Friedman (2005) described the process of
Globalization as the flattening of the world. File photo by Fernando Dearfedo
One world interconnected by an electronic
nervous system (McLuhan, 2013, as cited in File photo by Fernando Dearfedo

Padilla, et al., 2018).

File photo by Getty Images
File photo by Manila Today
File photo by NME
 File photo by Beegee49 (Flickr)

The learned and shared behavior of a community of interacting human

beings (Useem & Useem, 1963, as cited in Padilla, et al., 2018).
Learned set of shared interpretations about beliefs, values, and norms that
affect the behaviors of a relatively large group of people (Lustig &
Koester, 2003, as cited in Padilla, et al., 2018).
 Cultures are
Cultures are
learned, not
overlapping.
innate.

Cultures
Cultures
are
are shared.
dynamic.
(Chase & Shamo, 2013)

Cultures are
multifaceted.
File photo by Daniel Tseng
File photo by Philippine Star
File photo by Rappler
File photo by Mimiyuuuh (YouTube)
File photo by Marjorry Lingat (Facebook)
File photo by YouTube
 is a form of cultural exchange in which one
group assumes the beliefs, practices and rituals
of another group without sacrificing the
characteristics of its own culture. This is also
known as Acculturation.
 occurs when members of one cultural group
adopt the language, practices, and beliefs of
another group, often losing aspects of their own
traditional culture in the process.
is the counterpart of Cultural Assimilation, in
which cultural diversity is encouraged and
valued as beneficial to society.
refers to the process by which individuals may
take on values and beliefs of the host culture
and accommodate them in the public sphere
while maintaining their parent culture in the
private sphere.
is when one cultural group refuses to interact or
join the dominant culture.
 Identify one cultural norm in your (refer to your number)
that you are a part of or has an influence on you.
 Critique if it has a positive or negative influence on
you and explain why.
 Identify and explain its characteristic (ex: learned,
shared, multifaceted, dynamic, or overlapping).
 Present it in front next meeting.
we may refuse to comply or do business in
cultures that operate differently from ours.
we can accept the different ethical system and
conform to practices different from us.
we can insist on doing business in a way we
believe is ethically proper.
we can try to convince the people with whom
we want to do business why our ethical
principle is more appropriate.
we and the other party can each give up
something to negotiate a settlement.
 we can work with the other party to face the
problem directly and reach a mutually satisfying
solution.
 Anxiety Ethnocentrism

Assumed
Stereotypes
Similarities
(McKeiver, 2013;
Chase & Shamo, 2013)

Prejudice
Widen your field of experience by
making new contacts.

File photo by Juri Gianfrancesco

 Learn about history and the
experiences and aspirations of
people from different cultures.

File photo by Juri Gianfrancesco

Examine yourself for possible
stereotypes.

File photo by Juri Gianfrancesco

 Look at the world from someone
else’s way of looking at and thinking
about something, not just yours.

File photo by Juri Gianfrancesco

Work on becoming more self-
confident.

File photo by Juri Gianfrancesco

Appreciate cultural similarities and
differences.

File photo by Juri Gianfrancesco

Acknowledge the essential quality
and value of all cultures.

File photo by Juri Gianfrancesco

Be sensitive and interpret cultural
styles of communication.

File photo by Juri Gianfrancesco

 Create a chart that shows the positive and negative
effects of technology in developing Cultural Competence.

 Discuss it to the class.

 If there is a negative impact, state how the person can

overcome such effect.
 Re-enact at least four (4) situations of Communication
that must show its past (using none to limited technology)
and present (modern technology) conditions.

 Situations of communication can be inside at home,

school, community, etc.

 Be creative in thinking about the situations.

“We live in a technological universe in which we are
always communicating, and yet we have sacrificed
conversation for mere connection.”
- Sheryl Turkle

 Based from the statement above, organize a roundtable

discussion and exchange views with each other about its
implications.
Steps
 The topic must be introduced by one of the members.
 Each member must contribute to the discussion and
state his/her view about the topic.
 The members may open the floor for a debate between
them or entertain questions from the audience.
 One of the members will wrap-up the discussion.