1.

3 STATEMENT OF THE PROBLEM:

1) There are various types of Himalaya products available in our country and they are
playing an important role in our day to day life. The needs of
the customers must be fulfilled.
2) A study on customer preferences for the various brands of Himalaya products will

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certainly help for further growth and development in right
direction.
3) Customer preference in Himalaya products may depend upon numerous factors.

arf 4) Different varieties of the products are available in the market consumers prefer the variety of
products for high quality , low price and attractive wrappers . Most of the consumers are satisfied with
quality products and some of the consumers prefer other factors each product differs from one another in
terms of price , quality , quantity , offers , advertisement etc ., The competition is severe and the
manufacturer has to consider the opinion of the consumers. In this context, the researcher is interested in
studying the consumer preference and satisfaction towards the Himalaya products.
1.4 Scope of the study

The scope of the study restricts itself to the analysis of consumer satisfaction
towards Himalaya Skincare products. There are many other products available in the market,
but the study is concerned to Himalaya Skin care products.

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The study helps to identify the consumers for the herbal products and find out the
factors in which it decides the buying decisions of the consumers. The study aims to locate
the customers for herbal products and identify the key elements which decide the sales
through which the company can increase its sales volume in this particular area. The study

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urges the producer to produce the product to satisfy the expectations of the consumers which
were clearly found out by using various methods in this study.
1.5 OBJECTIVES OF THE STUDY:

1. To measure the level of awareness among customer towards Himalaya product.

2. To ascertain the factors that influencing the customer on choosing of Himalaya product.
3. To study about the customer level of satisfaction towards Himalaya product.
4. To offer suitable suggestions based on the study.

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5. To study the socio-economic factors affecting the consumer satisfaction of Himalaya
products.

6. To identify the factors influencing the preference towards Himalaya products by the

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respondents while using Himalaya products.
7. To identify the problems faced by the respondents while
Using Himalaya products.
8. To study the socio-economic factors affecting the
consumer satisfaction of Himalaya products.
1.6 LIMITATIONS OF THE STUDY:

1) The samples have been take only from 150 respondents.

2) This result was conducted only in particular area so this result cannot suitable to other
places.

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3) Data collected under this technique is subjective nature therefore they may not easily lead
to quantitative checks.

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1.7 RESEARCH METHODOLOGY

SAMPLE METHOD
Simple random sampling method is used for collecting the data

Period of the students

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The study is confined to the period of the 3 month during January 2021 March 2021.

METHOD OF THE DATA COLLECTION

SOURCES OF DATA

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Primary Data
The study has used both primary data and secondary data.

Primary data has been the data originated by the researcher for the specific
purpose of, addressing the research problem.

Here primary data is collected by administering the well structured schedule, to the
respondents directly and collected the information from them in Coimbatore district.

Secondary data

and other published documents.

Sample Size
, newspapers

The Size of the sample selected for the study is 100 respondents in Coimbatore district.
PERCENTAGE ANALYSIS METHOD
This method is based on opinion of the respondents percentage is calculated for the
respective scales for factor. percentage analysis is the method to represent raw stream of data
as a percentage for better understanding of collected data.

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Percentage method refers to a specified kind which is used in making comparison
between two or more series of data. Percentages are based on descriptive relationship. It
compares the relative items. Since the percentage reduces everything to a common base and
there by allow meaning comparison.

arf Number of respondents

Percentage= _______________________________X 100

Total number of respondents