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SKIN CARE IN THAILAND - DATAGRAPHICS

Country Report | Apr 2021

Market Sizes

Sales of Skin Care Sales Performance of Skin Care


Retail Value RSP - THB million - Current - 2006-2025 % Y-O-Y Retail Value RSP Growth 2006-2025

82.817 Forecast
1.5% Forecast
120.000 10%

100.000
8%

80.000
6%
60.000

4%
40.000

2%
20.000

0 0%
2006 2020 2025 2006 2020 2025

Sales of Skin Care by Category Sales of Body Care


Retail Value RSP - THB million - Current - 2020 Growth Performance Retail Value RSP - THB million - Current - 2006-2025
Click on a Category to update Sales Chart

Body Care Forecast


9.560,6 12.000 8%

Facial Care
70.437,8 10.000 6%
Hand Care
962,9 8.000 4%

Y-O-Y Growth
Skin Care Sets/Kits
1.856,1
6.000 2%
-5% 0% 20%

SKIN CARE 82.817,5 CURRENT % CAGR % CAGR 4.000 0%


YEAR % 2015-2020 2020-2025
GROWTH
2.000 -2%

0 -4%
2006 2020 2025

© Euromonitor Interna onal 2022 Page 1 of 4


Premium vs Mass
% Breakdown by Value Current 2015-2020
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2015 2016 2017 2018 2019 2020

Mass Premium

Distribution

Channel Distribution for Skin Care


Retail Value RSP 2020 and Percentage Point Growth - 2015-2020

5.3% Convenience Stores

0.6% Forecourt Retailers


27.2% Modern Grocery Retailers
28.7% Grocery Retailers 10.9% Hypermarkets
1.6% Traditional Grocery Retailers
10.3% Supermarkets

16.9% Beauty Specialist Retailers

30.9% Health and Beauty Specialist 3.3% Chemists/Pharmacies


76.4% Store-Based Retailing Retailers
10.6% Drugstores/parapharmacies
31.6% Non-Grocery Specialists

0.2% Outdoor Markets


0.8% Other Non-Grocery Specialists
0.6% Other BPC Non-Grocery
Specialists

16.1% Mixed Retailers 16.1% Department Stores

20.1% Direct Selling

23.6% Non-Store Retailing 0.9% Homeshopping

2.6% E-Commerce

Increasing Decreasing No change

© Euromonitor Interna onal 2022 Page 2 of 4


Competitive Landscape

Company Shares of Skin Care Brand Shares of Skin Care


% Share (NBO) - Retail Value RSP - 2020 % Share (LBN) - Retail Value RSP - 2020

L'Oréal Thailand Co Ltd 11.7% Artistry 6.0%


Beiersdorf Thailand Co L... 9.7% Nivea 4.9%
Amway (Thailand) Ltd 6.5% Garnier 4.5%
Unilever Thai Holdings L... 5.1% L'Oréal Revitalift 3.1%
Elca (Thailand) Co Ltd 3.8% Eucerin 3.0%
Procter & Gamble Mfg Tha... 3.0% Pond's 2.3%
Shiseido (Thailand) Co L... 2.4% Mistine 2.3%
Better Way (Thailand) Co... 2.4% Shiseido 2.1%
Johnson & Johnson (Thail... 1.6% Olay 1.8%
OP Natural Products Co L... 1.5% Nivea Men 1.7%
Giffarine Skyline Unity ... 1.2% Oriental Princess 1.5%
Amore Pacific (Thailand)... 1.1% Estée Lauder 1.3%
Nu Skin Enterprises (Tha... 0.8% Giffarine 1.2%
Rojukiss International P... 0.7% L'Oréal Dermo-Expertise 1.2%
LVMH Moët Hennessy Louis... 0.7% SK-II 1.2%
Central Trading Co Ltd 0.7% Clinique 1.1%
Smooth E Co Ltd 0.7% La Mer 1.0%
Karmarts PCL 0.6% L'Oréal Men Expert 1.0%
Other Private Label 1.3% Other Private Label 1.3%
Others 44.4% Others 57.4%

5-Year Trend
Increasing share Decreasing share No change

Company Share Performance in Skin Care


% Share (NBO) - Retail Value RSP - 2011-2020
L'Oréal Thailand

Thailand Co Ltd

Elca (Thailand)
(Thailand) Ltd

(Thailand) Ltd
(Thailand) Co

(Thailand) Co
Unilever Thai
Holdings Ltd

Thailand Ltd
Gamble Mfg

Better Way
Beiersdorf

Johnson &
Procter &

Shiseido

Johnson
Amway

Others
Co Ltd

Co Ltd

Ltd

Ltd
60%

50%

40%

30%

20%

10%

0%

© Euromonitor Interna onal 2022 Page 3 of 4


Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - THB million 2020 - % CAGR 2015-2020 % Y-O-Y Growth (NBO) 2011-2020
Click on company to compare against market L'Oréal Thailand Co Ltd

50.000 14%

OTHERS
12%
40.000
10%

30.000
8%

6%
20.000

4%
10.000 L'ORÉAL THAILAND CO LTD
BEIERSDORF THAILAND CO LTD
2%
AMWAY (THAILAND) LTD

0 0%
-15% -10% -5% 0% 5% 10% 15% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Skin Care L'Oréal Thailand Co Ltd

Market Concentration of Skin Care by Company Private Label in Skin Care


% Share (NBO) - Retail Value RSP - 2011-2020 % Share (NBO) - Retail Value RSP - 2011-2020

80% 8%

70% 7%

60% 6%

50% 5%

40% 4%

30% 3%

20% 2%

10% 1%

0% 0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Top 3 Companies Others Beauty and Personal Care Skin Care Others

© Euromonitor Interna onal 2022 Page 4 of 4

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