SOFIA ALAYON/ 8406 109th Street, Richmond Hill, NY 11418/1-646-404-8702/APRmedi

agroup@msn.com

EXPERIENCE: NBC UNIVERSAL / PUBLICIST

10/09 – 5/10
• Develop Media Strategic Plans with VP to insure maximum coverage of station/pers
onnel events
• Drive NBC Local Media New York and Telemundo 47 branding across all external pla
tforms and new media
• Support VP with media queries and related partnerships
• Generate press releases and day-to-day press efforts for WNBC, WNJU and NYNonsto
p.
• Develop pitch ideas and secure placement in major publications of all station ac
tivities and personnel happenings.
• Facilitate interviews for on-air talent, coordinate station talent appearances.
• Update talent biographies and photos
• Maintain and update list of the new media platform contacts
10/07 - 10/09 UNIVISION COMMUNICATIONS / PROMOTION DIRECTOR/PUBLICIST
• Designed and Executed a proactive media & marketing strategy for the NY launch
• Managed staff
• Directed shows budget
• Managed all media and served as spokesperson for nationally syndicated radio sho
w
• Generated key placements with press releases and media alerts in; Crains Magazin
e NY Times, Billboard Magazine & Daily News
• Updated talent biographies and photos
• Facilitated interviews for the Host and handled all remotes and onsite appearanc
es
• Managed the execution of promotional activities and stunts
• Research, produced and booked guest for segments for TV and Radio show
12/03 – to 10/07 INDEPENDENT PUBLICIST
Clients: Sony Music, EPIC records, OLE Music, Perfect Image Reco
rds,
Machete Music/Universal Music and World Record Swimmer-Marcos Di
az
• Handled all NE media for the 2005 Daddy Yankee release
• Designed and executed media junket for Elvis Crespo's 2005
• In charge of entire Northeast marketing and media strategies for Don Omar's 2006
album release “King of Kings†handling all Latin and Mainstream media for this release
• Responsible for coordinating and executing NY media junket for Luny Tunes's 2006
release
• Coordinated successful media tour for Ivy Queens 2005 album release
• Executed media junket for El Vacilon-“ The Movieâ€
• Increased awareness of Latin urban acts by working closely with Magazine editors
• Independently coordinated and executed marketing, promotions and publicity for S
ports Figure Marcos Diaz –Manhattan 2X event
• Coordinated promotional media tours for various artists; Wisin y Yandel, Frankie
J and Michael Stuart.
12/94 -12/03 SONY MUSIC ENTERTAINMENT / NORTHEAST PROMOTIONS MANAGER
• Increased visibility of Latin artists with mainstream media
• Handled all video and radio promotions including video premiers for national tel
evision
• Coordinated all aspects of a press junket from hiring lighting and sound enginee
rs to designing backdrops
• Scheduled all promotional tours for all new artists
• In charge of promotional tour budgets for all artist
• Handled all sponsorships for special events as well as contest and album release
events
• Distribution of all press kits and singles to both Latin and Anglo media markets
• Serviced all radio stations for the entire Eastern Region
EDUCATION: John Jay College of Criminal Justice