BM1913

Names ________________________________________________________ Section ______________

Date____________

ACTIVITY
Lazada
Lazada is one of the biggest online shopping and selling platforms throughout Southeast Asian countries
– Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. The company offers the widest
range of products in categories from beauty, fashion and consumer electronics to household goods, toys,
sports equipment, and groceries. According to its website, Lazada is focused on delivering an excellent
customer experience by offering comprehensive customer care and hassle-free returns through its own
first and last-mile delivery arm supported by approximately 100 logistics partners. Lazada Group is owned
by Alibaba Group Holding Limited.

According to the company's CEO for Logistics Juan Pavez, the “DNA” of Lazada is its logistics and fulfillment
center. He said in an interview with ABS-CBN News that “bringing the best customer experience would be
difficult without logistics, especially in Southeast Asia.” Lazada's 54,000-sqm warehouse in Cabuyao,
Laguna is the platform’s biggest single-fulfillment center in Southeast Asia with a total storage capacity of
five (5) million items. Conveyor belts in the warehouse streamline the process for faster picking, transfer,
and delivery of goods. Sorting of items, to some extent, is also automated. With over 30,000 sellers in the
Philippines, Lazada had to increase its workforce in peak demands to cater the orders in its platform.

In August 2018, the company established LazStar Academy, in collaboration with Alibaba Business School
and Taobao University. This program aims to build a network of certified expert trainers among Lazada
sellers, who will train and develop the skills of other sellers in the platform. During the same year, the
company opened LazMall which promises the highest-quality shopping experience, with 100% authentic
products, 15-day hassle-free return policy, and next-day delivery for shoppers. LazMall houses
international, local and top-rated online brands as well as authorized brand distributors, such as Estee
Lauder, P&G, Apple, Unilever, Samsung, L'Oreal, and more. The company truly revolutionize the meaning
of comfort and convenience through its massive logistics capacity and ever-expanding products and
services.

Answer the following questions: (3 items x 10 points)

1. Recognize and define the functions of logistics and supply chain present in the case study.
2. Identify and describe the strategy groups present in Lazada’s logistics and supply chain.
3. Propose ways on how Lazada will be able to maintain its leader position in logistics and supply
chain using the concept of Supply Chain 2.0 and Industry 4.0.

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence, supporting
8
details, and factual scenarios
Grammar Used correct grammar, punctuation, spelling,
1
and capitalization
Organization Expressed the points in clear and logical
1
of ideas arrangement of ideas in the paragraph
TOTAL 10
References:
Fenol, J. (2018). Lazada invests ‘massively’ on logistics to enhance customer experience. Retrieved August 27, 2019, from https://news.abs-
cbn.com/business/11/11/18/lazada-invests-massively-on-logistics-to-enhance-customer-experience.
Lazada. (n.d.). Lazada group. Retrieved August 27, 2019, from https://www.lazada.com/about-us

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