Red Teaming Methods

For starbucks to reach implement and reach their goals they are needing to for a red

team. To do that they have to get the right people to help make the goals they are trying to

reach, reachable. At first, they need to establish who is up for the challenge and able to help

make the right decisions when faced with adversity. Another thing that Starbucks is using of red

teaming is discussing what works and what doesn’t. This will also help bring in ideas on what

might work. To be successful red teaming it will all depend on if the team can see an issue from

different perspectives. If they all are seeing the issue the same way they won’t necessarily know

how to fix that issue. I think Starbucks is on the right track if they are to implement a red team

they will then be able to bring in people with experience when facing certain issue, like why one

of the coffees aren’t selling. If the person worked at a different coffee shop before and that

same type wasn’t selling, they will know what needs to be done to change that because they

have experienced it. Red teaming can really make or break a company.

Strategic Goal Implications

To improve Starbucks, the goals that are listed will help improve the company it is just a

matter of how, who, and when the goals with be reached. Starbucks is doing a nice job of trying

to find the right groups and ways to start working towards these goals. To reach goals you need

individuals that are dedicated towards these things. If you have someone that doesn’t really

care about these goals they won’t be meet and the company most likely won’t improve. Before

starting to strive towards change, Starbucks is deliberately getting the right groups of people

together that can really make a change. Also to help improve their company they are coming up
with ways that will also better the world through efficiency and ways to help save the earths

resources such as water. I believe Starbucks is bettering the coffee market and helping the

world be better for everyone.