Visual rhetoric

Image to express a position and support it

Uses images as an argument
Arrangement of elements
Use typography
Analysis of existing images

Advertisements
Illustrations
Charts
Graphs
Diagrams
Web pages
Pictures
Cartoons

Look for WHAT and HOW

Who
Purpose
Audience - are they friendly/hostile
Context
Exigence - the catalyst to inspire

Visual details like color characters symbols

verbal -
Position- how dense is it, what is teh pattern
Traits of the characters
Patterned imagery
Composition lines- parallel/crossing
position/size of details
Concrete items that symbolize
Contrast- light of dark colors
Included versus left out

Every genre has its own conventions

Photographs
Political cartoons
Paintings
Posters
Graphs
What mkes visual texts so powerful
So much of our sensory ability is through imagery