Lauren Ives Ward

PO Box 2329
Westport, Connecticut 06880
203/952-6858 lw6498f0@westpost.net
SUMMARY
Well-rounded and diversified marketing and communications professional skilled i
n project management and event planning for a wide array of business and non-pro
fit organizations. Versatile writer who highlights unique strengths of indivi
duals and businesses in many mediums including web site content, press releases,
marketing brochures, training initiatives and blog posts. Extensive experience
with online research and online marketing.
EXPERIENCE
WriteNiche, Norwalk, CT 1999-present
Principal
Founded a freelance communications business specializing in written promotional
and educational material such as brochure content, web content, training materia
ls and press releases. Diverse clientele includes hedge fund marketing groups, a
rtists, life coaches and educators.

Studio One Networks, New York, NY 2006-2008

Director, Partnership Development
Identify and develop new distribution partnerships for Studio One's growing stab
le of content programs into premium and niche sites across the Internet to reach
each program sponsors' desired audience. Increased universe of potential partn
ers by over 50%, with better than 20% return on pitches, when the industry stand
ard is 10% or less.
Peter Martin Associates, Stamford, CT 1997-1999
Intern and Free-lance Associate
Hands-on experience at all levels of Public Relations firm's activities--from wr
iting press releases to pitching new business clients. Researched clients' miss
ion statements and previous marketing efforts to create new, edgier promotional
material. Clients consisted of Travel and Tourism leaders such as the country o
f Jamaica.
E&A Development, Westport, CT 1995-1997
Principal
Director and business manager of family-owned residential real estate business i
nvolved with purchasing building lots, designing speculation homes and overseein
g the construction process. Managed budgets, financing requirements, aesthetic d
ecisions and marketing. Produced strategic marketing materials created for realt
ors.

Lauren Ives Ward

Page Two
Lauren Ward Associates, New Canaan, CT 1990-1994
President
Founded unique retail marketing and staff development consultant firm for small
businesses in Fairfield County, Connecticut. Developed inventory, merchandising
and sales training programs which produced more than 50% in increased sales for
each client within the first year of implementation. Clients varied from optom
etrist to Tennis/Health Clubs with large clothing and equipment inventories.
Bloomingdale's, New York, NY and White Plains, NY 1987-1990
Assistant Department Manager; Assistant Buyer; Department Manager
Cultivated profitable merchandising and staff development techniques while servi
ng as a driving member of the Executive Training Team. In one year, doubled sal
es in Men's Dress Furnishings as a Department Manager and reduced inventory shor
tages due to untrained staff error and theft.
L. Messel & Co., New York, NY 1985-1987
Second Vice President, International
Institutional European equity and bond trader for this wholly owned, British sub
sidiary of Shearson Lehman Brothers.
Savory Milln Securities Co., Inc., New York, NY 1984-1985
Research Assistant
Sales trader and assistant analyst covering French, Swiss and Italian equities.
Jesup & Lamont Securities Co., Inc, New York, NY 1983-1984
Research Assistant
Assisted analyst covering oilfield services and major oil companies.
EDUCATION
M.A., PUBLIC COMMUNICATIONS, FORDHAM UNIVERSITY
B.A., ENGLISH, UNIVERSITY OF CONNECTICUT
SUMMA CUM LAUDE, CAMPUS SCHOLAR, NEW ENGLAND SCHOLAR
VOLUNTEER AFFILIATIONS
Executive Board, Friends of the Westport Library; Event Co-Chair, Norwalk Hospit
al Foundation; Event Co-Chair, Near and Far Aid Association; Human Services Coun
cil of Mid-Fairfield; Voluntary Action Center; Promotion Chair, Breast Cancer Su
rvival Center; Committee Chair, Westport PTA; Committee Co-Chair, Bellarmine Gui
ld of Fairfield Preparatory School.