the local infrastructure – which has not only helped the firm in the development but has also

led
to the growth and development of the society and market where it has expanded to.

 Related and supporting industries

The presence of supporting and competing players in the industry provide positive pressure and
encourage mantra to players in the industry towards excelling and expanding through innovation
and internationalization. For Airtel, the supporting and related industries have also been
particularly helpful in leading the brand into achieving new heights with every passing year.

 Presence of related industries

The presence of related industries in domestic and international markets has also been a source of
growth and development in terms of expansion and internationalization for Airtel. This is because
related industries have helped Airtel in the business operations by providing support materials
needed for successful operational excellence. Airtel, for example, has been able to source
packaging materials, and raw materials locally in different consumer markets, which have helped
it control costs and expenses, and achieve economies of scale.

 Presence of supporting industries

The presence of supporting industries is a facilitator for Airtel in growing and expanding its
business. This is true for the presence of supporting industries in domestic as well as international
markets. In domestic markets, supporting industries have helped the development of the overall
industry, which in turn has also allowed firms like Airtel in progressing and developing in business
operations and attracting consumers and creating awareness in customer markets for product
awareness and recognition.

 Presence of rival industries

The presence of rival industries is also an important factor for the growth and development of
business operations and growth for Airtel internationally. This is because rival industries have
pressured the firm’s own industry into developing, and advancing to be able to perform better and
maintain its share of the consumer pie in the market. In pressuring Airtel’s industry and related
firms towards excelling and efficiency, rival firms also pave the path for growth. This is either
done by pressuring the firm’s industry to explore new markets, or by expanding first and allowing