 Respectful

We live the same lives as our customers, sharing the same joys and the same pains. We never
forget that they are why we exist. We act with due humility, always open and honest, to achieve
mutual respect.

Business Divisions :

Mobile services
Bharti Airtel offers GSM mobile services in all the 22 telecom circles of India.

Home Services
Bharti Airtel offers fixed-line telephone and broadband services across 93 cities pan-India.
Our product offerings include voice connectivity over fixed-line and high-speed broadband on
copper & fiber with speeds up to 1 Gbps for your homes.

Airtel Business
Bharti Airtel is a leading and most trusted provider of ICT services in India and offers a
diverse portfolio of services to enterprises, governments, carriers and small and medium business.
Along with voice, data and video, our services also include network integration, data centers,
managed services, enterprise mobility applications and digital media. We also offer global services
in both voice and data including VAS services like International Toll Free Services and SMS
hubbing.

Digital TV Services
We offer both standard and high definition (HD) digital TV services with 3D capabilities
and Dolby surround sound. We currently offer a total of 635 channels including 80 HD channels,
5 international channels and 3 interactive services.

4
Porters Diamond Model of Airtel

For Airtel, these conditions and elements have been particularly favorable in helping the firm boost
its growth internationally with continuous innovation and up-gradation. As a result, by focusing
on these elements and their refinement, Airtel has been able to become one of the eluding beverage
brands across the globe in different countries.

 Factor conditions
Factor conditions are elements and aspects that provide a competitive advantage to the industry
and its firms. However, unlike natural resources, factor conditions are usually developed by the
country at large. For Airtel, the factor conditions include the following:

 Natural resources
These are the natural resources available to Airtel in its home country, as well as in the countries
where it has set up operational and production plants. These include, for example, the presence of
natural resources such as water channels. These natural resources are available to a firm because
of its location and are relatively cheaper for the firm to access. They do not need to be developed
or created but refined for usage generally.

5
  Capital resources
These include the financial resources that are available to Airtel. For Airtel, these are available
through equity capital resources and debt financial resources. Equity-based capital is largely
generated within the company, using internal resources and channels only. Debt-based capital, on
the other hand, involves debt taking from external sources and organizations.

 Human resources
This includes the skill levels, and performance of the human resources at the Airtel. It also involves
the training programs and all other investment programs undertaken by Airtel in relation to its
human resources and employees across the globe. It also includes all human resource functions
from recruitment to performance management which work towards employee development and
growth.

 Scientific knowledge
This involves the scientific and technical knowledge available to a firm and its knowledge base.
This may be acquired through countrywide resources, industry-wide resource, or resources specific
toe firm. Scientific knowledge is important for a firm in developing a competitive advantage that
helps it stand out from its competing players.

 Technological innovation
The presence of scientific knowledge will also lead to frequent innovations – technologically s
well as otherwise. Technological innovations are important in helping firms achieve economies of
scale and reduce overhead costs and other operational costs to be able to expand into other markets
with profit maximizations.

 Infrastructure
The infrastructure is also an important factor condition for Airtel which has helped it grow and
expand- not only locally but also globally. The infrastructure includes the physical as well as the
technological network that has allowed Airtel to successfully complete and carry out operations in
other countries and markets.

This infrastructure is largely developed by the country itself based on internal resources. However,
in cases of firm need and market potential, firms such as Airtel have also engaged in developing