Contents

About Airtel .................................................................................................................................................. 3

Business Divisions : ...................................................................................................................................... 4
Mobile services ......................................................................................................................................... 4
Home Services .......................................................................................................................................... 4
Airtel Business .......................................................................................................................................... 4
Digital TV Services................................................................................................................................... 4
Porters Diamond Model of Airtel ................................................................................................................. 5
Factor conditions....................................................................................................................................... 5
Natural resources .......................................................................................................................... 5
Capital resources ........................................................................................................................... 6
Human resources ........................................................................................................................... 6
Scientific knowledge ..................................................................................................................... 6
Technological innovation.............................................................................................................. 6
Infrastructure ................................................................................................................................. 6
Related and supporting industries ............................................................................................................. 7
Presence of related industries ........................................................................................................ 7
Presence of supporting industries ................................................................................................. 7
Presence of rival industries ........................................................................................................... 7
Presence of strong global suppliers ............................................................................................... 8
Strategy, structure, and rivalry .......................................................................................................... 8
Company strategy ..................................................................................................................................... 8
Structure of the organizations ....................................................................................................... 8
Managerial system ........................................................................................................................ 9
Intense competition between local rivals ...................................................................................... 9
Competition with global players ................................................................................................... 9
Government............................................................................................................................................... 9
Government policies ..................................................................................................................... 9
Industry regulations .................................................................................................................... 10
Government as a catalysts ........................................................................................................... 10
Government as a challenger ........................................................................................................ 10
Chance events ......................................................................................................................................... 10
Random events ............................................................................................................................ 11
Natural disasters .......................................................................................................................... 11

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 Scientific breakthroughs ............................................................................................................. 11
Terrorist activities ....................................................................................................................... 11
Demand conditions ................................................................................................................................. 12
Size of the domestic market ........................................................................................................ 12
Sophisticated and demanding domestic customers ..................................................................... 12
Customer needs that anticipate those elsewhere ......................................................................... 12
Porter’s Five Forces (Cellular Services) ..................................................................................................... 13
Threat of new entrants......................................................................................................................... 13
Bargaining Power of buyers ................................................................................................................ 13
Bargaining power of suppliers ............................................................................................................ 14
Pressure from substitutes .................................................................................................................... 14
Current Rivalry ................................................................................................................................... 14
Value Chain Analysis ................................................................................................................................. 14
Business Level Strategy .............................................................................................................................. 15
Corporate Level Strategy ............................................................................................................................ 15
International Business Level Strategy......................................................................................................... 16
International Corporate Level Strategy ....................................................................................................... 17
Need for local responsiveness ................................................................................................................. 17
External Environment ................................................................................................................................. 18
Political Factors: ............................................................................................................................. 18
Economic Factors: .......................................................................................................................... 18
Social Factors: ................................................................................................................................ 18
Technological Factors:.................................................................................................................... 19
Legal Factors: ................................................................................................................................. 19
Environmental Factors: ................................................................................................................... 19
Competitive Strategies ................................................................................................................................ 20
Cost leadership strategy .......................................................................................................................... 20
Differentiation Strategy .......................................................................................................................... 20
Focus Strategy......................................................................................................................................... 21
SWOT Analysis of Airtel............................................................................................................................ 22
Strengths ..................................................................................................................................... 22
Weaknesses ................................................................................................................................. 23
Opportunities............................................................................................................................... 23
Threats......................................................................................................................................... 24
Conclusion .................................................................................................................................................. 24