the firm’s industry to copy the expansion prices.

For Airtel, rival industries have pressured the

company to not only perform better but explore new markets for increasing revenue streams.

 Presence of strong global suppliers

The presence of strong global suppliers is one of the most important and basic sources of
developing competitive advantage for international markets, and for ensuring product availability
across different consumer markets. Airtel has a strong network of global suppliers which help it
distribute its products to different consumer markets, and make them easily visible and accessible
for consumers. These global suppliers are selected against defined criteria and benchmarks to
ensure quality consistency and effective processes throughout the markets.

 Strategy, structure, and rivalry

This refers to the company’s strategic focus and its managerial and organizational structure and
architecture. The organizational leadership and set up is important for determining the international
expansion of the company and firm. For Airtel the organizational structure, and set up as well as
the strategic vision and decisions have been important in facilitating the company’s international
growth and expansion.

 Company strategy
Airtel’s strategy is to focus on customers to provide them with high-quality products that offer
continually consistent quality and taste in the offering. Airtel promises value for money and
satisfaction to customers and designs its strategic focus and decisions in the same manner – to
allow maximization of value for money to customers through efficient processes that also lead to
cost-saving for the company.

 Structure of the organizations

Airtel is a flatter organization that supports open and free communication. The company offers
easy and quick access to managers and supervisors, and thus allows a creative and trusting
organizational culture that helps in the growth and progress of the company. Moreover, the flatter
organization also allows employees at Airtel to easily approach and discuss matters with the
leadership at Airtel.