I Vocabulary list:

the sole purpose = the only purpose

magnitude - the great size or importance of something; the degree to which something is large
or important

revenue - the money that a government receives from taxes or that an organization receives from
its business

slip - to slide a short distance by accident so that you fall or nearly fall; to fall to a lower level; to
become worse

breakthrough - an important development that may lead to an agreement or achievement

float (in water) - to move slowly on water or in the air

brace yourselves - to prepare (yourselves) for something difficult or unpleasant that is going to
happen

laundry detergent - a liquid or powder that helps remove dirt from clothes

take off - to leave the ground and begin to fly; to become successful or popular very quickly or
suddenly

chunky (peanut butter) - (of food) containing thick pieces; thick and heavy

buy out - to pay somebody for their share in a business, usually in order to get total control of it
for yourself

sell out - to sell your business or a part of your business; to have sold all the available items,
tickets, etc.

antitrust laws - laws introduced in the US to encourage competition in business. Their main aim
has been to prevent or control monopolies (= companies which are so large that no others can
compete with them). The most important early antitrust laws passed by the United States
Congress were the Sherman Antitrust Act (1890) and the Clayton Antitrust Act (1914).

over-the-counter - (of drugs and medicines) that can be obtained without a prescription (= a
written order from a doctor)

heartburn - a pain that feels like something burning in your chest caused by acid coming back
up from your stomach - изжога

a comprehensive list - a list including all, or almost all, the items, details, facts, information, etc.

convinced - completely sure about something

dandruff (shampoo) - very small pieces of dead skin, seen as a white dust in a person’s hair

II True / False exercise

1. P&G followed a popular technique of marketing their different brands as if they were separate
businesses.

2. The company was founded in 1837 by William Procter and James Gamble.

3. Procter used to make candies before he co-founded the company.

4. The laundry detergent Tide was invented in 1946 and is still sold today.

5. Pringles have been created by P&G and are still produced by them.

III Match the words to their synonyms

pioneer get together

acquisition extensive
team-up promotion
Kleenex crunchy
marketing campaign expendable
comprehensive agreement
chunky purchase
disposable discoverer
deal profit
revenue tissues

IV Questions

1. What types of products do P&G specialize in?

2. What are the examples of products that were scientifically created in the P&G lab?
3. Name at least 5 brands that were originally created by P&G and still exist today.
4. What is the American name of "Мистер Проппер"?
5. What has been the biggest acquisition of P&G so far?