LOGO QUESTIONNAIRE

1. What is the exact name of your company as it will be represented in the logo?

2. Do you have a company tagline or slogan that could or must be used as part of the logo?

3. Specifically describe your field of business in two or three sentences.

4. Who are your target clientele?

5. How will you be using this logo? (online, print, embroidery?)

6. Do you want the logo to be text only, or text and graphic?

7. What colors would you like to see in your logo?

8. Please describe any special types of graphics/icons you identify with.

9. Describe any ideas you have in mind for your new logo.

10. What should come to your customer’s mind when they see your logo?

11. Who are your competition and what do you think about their logos?

12. What differentiates you from your competitors?

13. Is their a unique story behind your business?

14. What does your audience care about?

15. How does your audience learn about your product, organization
or service?

16. List some examples of where your logo will be seen by your customers, most often.

17. What words do you want your audience to associate with your company?

18. Please provide reference images to logo styles you like.

19. Is there anything you do not want to see in your logo?

20. List three different symbols you see being used to represent your business.

21. What is your preferred font style? You can reference www.dafont.com for ideas.

22. Will you require trademarking services for this logo design?

23. If you’re brand were a car what car would it be?

24. If your brand could make a sound, what sound would it make?

25. After your logo is complete, all of our products are subject to special pricing.
Which services may of interest to you?

- Business cards
- Embroidered wearables for both horse and rider
- Stable accessories (bandage loops, stall guards, saddle covers, horse show banners)

Helping you Live A Beautifully Branded Equestrian Lifestyle from the Barn to the Boardroom since 2006™
© COPYRIGHT 2019 - SP RHODES Equestrian Identity, Inc. | This questionnaire is subject to copyright. Any alternative use or distribution outside SP RHODES Equestrian Identity, Inc.
unless explicitly shared with permission is strictly forbidden and subject to the Federal copyright infringement law both within the United States and Canada.
Please respect our intellectual property. We take our brand as seriously as we will take yours.