Student version

REVISE EDEXCEL GCSE (9-1)

us1ness

VISIO
GUID
Series Consultant: Harry Smith
Author: Andrew Redfern
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Notes from the publisher
While the publishers have made every attempt to ensure that advice on the
qualification and its assessment is accurate, the official specification and
associated assessment guidance materials are the only authoritative source
of information and should always be referred to for definitive guidance.
Pearson examiners have not contributed to any sections in this resource
relevant to examination papers for which they have responsibility.

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@Pearson
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business 49 Business growth
1 The dynamic nature of business 50 Public limited companies (PLCs)
2 Risk and reward 51 F inancin,a�rowth
3 The role of business enterprise 52 Why business objectives change
4--- The-importance-of-added
- --v alve- --5-3--H-ow-bu5+nes-s-objectives-chan13e-
5 The role of entrepreneurship 54 Business and globalisation
G Customer needs 1 55 International trade
7 Customer needs 2 5G CompetilJCj internationa_Uy
8 The role of market research 57 Ethics and business
9-Type5 of--m ark:et-re5earch -5-8- Environmentat-iss-ves-----
10 Market research data 59 Product 1
11 Market segmentation GO Product 2
12 _Market mapping__ 61 T he importance of price
13 Competition G2 Pricing strategies
Li 4-eompetitive-markets G3-Prorrrotion
15 Aims and objectives G4 Promotion, branding and technology
1G Differing aims and objectives GS Place

r
lZ R. e venues and costs GG Integrated marketing mix
18 Profit and loss G7 Business operations and production
-9-Break=-even ctrarts-- §-8--Busirress-operattons-arrd --t-echno�o<-3y­
20 Using break-even G9 Managing stock
21 Calculating cash flow 70 Suppliers and procurement
2 2 The importance of cash to a business _ _ 7_1 Managing quality
23 Short-term sources of finance 72 Customer service and the sales process
Long�erm-sources-oHrnance 73-@ross,mti net-profit--
Limited liability ?4 Profit margins and ARR
Types of business ownership 75 Interpreting quantitative business data
Franchising .. :ZG I imitations of qu.anti.t_athte data
Business location 77 Organisational structures
Tire-marketiTrg,nix- ?-8-The---importance-of-effe-ctive---communication
30 Influences on the marketing mix 79 Different ways of working
31 The business plan 80 Different job roles and responsibilities
32 The oatur:e QfJ;,usiJJess 12lannin4J ill__Effectilie____recruitmeot
33 Stakeholders 82 Developing employees
34-Stakeholcle,conflict - 83 The imporbrnc;e of-tratni11<3
3 5 Technology and business 84 Motivating employees 1
3G Principles of consumer law 85 Motivating employees 2

�; Principles of emf21.oyment law_

The economy and business
3 �IJITemproymenhmcttnft-atton-
40 Interest rates
41 Exchange rates
42_ExternaLinfLu.ences_
43 Exam skills: Case study
44 Exarr,skttls:51Tornrowerqcrestron54
45 Exam skills: Short-answer questions 2
4G Exam skills: 'Analyse' questions
4-7- Exam__s_kiUs :_'._lusti.fy' questions _
48 Exam skills: 'Evaluate' questions
Terms in l:>lue can be found in a glossary on page 93.
ii
8G Exam skills: Case st1Jdy
87 Exam skills: Short -answer questions
-88 rum-ski115:'eai-cut-are-qu-estrons-
89 Exam skills: 'Analyse' questions
90 Exam skills: :Justify' questions
_91__ Exam__skill$ 'Ev_.aLuate� questions
92 Formulae
--93 Gt-055--ary
95 Answers
Edexcel publishes Sample Assessment Material and the
�ecification on its website. This is the official content
and this book should be used in conjunction with it. T he
questions in Now try this have been written to help you
practise every topic in the book. Remember: the real
exam questions may not look like this.