Target Market Share 5% Product Offerings

Market Potential Calculation Small

Total B-School 5500 Medium

Average students graduating per year 100 Large

Total students 550000 GDPIs

% of students looking for courses ~ 50% Case Bootcamp

Target Market Size( Approx.) 200000 Total

Total Revenue Potential( Assumption
Average Ticket Size of spend on
courses annually being INR 5000)
Target Market Revenue(2022)
Market CAGR
Market Size by 2023
₹ 1,000,000,000.00
₹ 76,043,750.00
15%
₹ 1,520,875,000.00
 Target Top line Sales for 2020-23 Distribution over the years

Price per Unit Products Sold Topline(in INR) 2020-21 2021-22

5999 4000 ₹ 23,996,000.00 ₹ 2,399,600.00 ₹ 5,999,000.00

9999 3000 ₹ 29,997,000.00 ₹ 2,999,700.00 ₹ 7,499,250.00

17999 1000 ₹ 17,999,000.00 ₹ 1,799,900.00 ₹ 4,499,750.00

499 10000 ₹ 4,990,000.00 ₹ 499,000.00 ₹ 1,247,500.00

299 5000 ₹ 1,495,000.00 ₹ 149,500.00 ₹ 373,750.00

- 23000 ₹ 78,477,000.00 ₹ 7,847,700.00 ₹ 19,619,250.00

Growth Drivers
1 Technology
2 Market Development
3 Demand for new skills
4 Partnerships with Corporates
Partnerships with
5 course provides
Distribution over the years

2021-22 2022-2023

₹ 7,198,800.00 ₹ 8,398,600.00

₹ 8,999,100.00 ₹ 10,498,950.00

₹ 5,399,700.00 ₹ 6,299,650.00

₹ 1,497,000.00 ₹ 1,746,500.00

₹ 448,500.00 ₹ 523,250.00

₹ 23,543,100.00 ₹ 27,466,950.00
 Reach
Competitor Specialize/Generic Domain Students Corporates
Kraftshala Specialize Marketing 10000 10
Finshiksha Specialize Finance 20000 13
MBA trek Generic General 15000 20