General Santos Doctors’ Medical School

Foundation, Inc.
Bulaong Subd., Brgy. West, General Santos City, Philippines
Telephone Nos. (083) 825-8372/552-9793; Email gsdmsfihumanresource@gmail.com | gsdmsfi.marketing@gmail.com

IS 103
Entrepreneurship

Name: ALMERA ROSE F. NARCE Date: February 09,2022

Section: BSN-3A Instructor: MS. JENNY MARIE CA-ONG

Start-up Checklist

A. PLANNING STAGE
Activity Status
1. Research the market:
Who are your target customers? - The target customers are people of all
ages and walks of life with a different
range of pharmaceutical needs
regardless of their income.

What need is being addressed? - It will provide the community with

access to the medications they need,
as well as providing them the health
education to promote the safe and
effective use of the medicines.

Who are your competitors? - My competitors are those national

franchise pharmacies which are
focused on profit maximization, large-
scale production, and expansion.

What is the market size? - The market size is not less than 500
customers per month.

What are the market trends? - In addition to scaling and refining its
pharmacy footprint, the business will
couple its pharmaceutical products
with grocery hubs.

2. Write the business plan:

Executive summary
- A pharmacy that provides the
community with access to the
medications they need, as well as
providing them the health education to

- Over-the-counter
Marketing Plan
- Within the vicinity, online transactions
- The customer will be greeted by a
Production/Operations Plan
promote the safe and effective use of
the medicines they provide.
and prescription
drugs, as well as basic medical
equipment, hygiene, and other
essentials, will be the pillars.
Advertisements, such as radio ads,
social media ads, print ads, and so on,
will be offered to improve the market's
business. Free blood pressure checks,
patient counseling, seasonal raffles,
and exclusive vouchers for discounts
will be available as part of the program.
and delivery services are also taken
into account. This is an excellent way
to keep in touch with the customers. It
can enable the financial aspect of the
business to develop and obtain its
Return on Investment as soon as
possible with these measures.
security guard or any other member of
staff when they enter the store.
Customers will be able to roam around
the display of groceries, but there will
be a separate counter for prescriptions
and groceries. They can pay for both
groceries and medicines in any of the
store's counters, despite the fact that
 they are separated. The pharmacist
will validate and assess the
medication's appropriateness,
determine who will be taking the
medication, and then advise the patient
or customer on the medication before
dispensing it to the patient or
customer. Each customer's wait time is
expected to be between 3 and 10
minutes. The Electronic Cash Register
will be used throughout the procedure.

- The business type is Sole

Proprietorship. Although, it is just
Organizational Plan
starting partnership in the future is
considered. Officers, security guard,
saleslady, salesman, and assistant
pharmacist will all be under the
supervision of CEO.

- The total estimated expenditure of

the project is between ₱1 000,000-
Financial Plan ₱2,000,000 including the lot,
building, equipment, and payment
for professionals hired.

B. STARTING STAGE
Activity Status
1. Choose a good business name: NARS Pharma Co.
Easy to remember
Easy to pronounce
Unique (offline and online)
Relevant to the business
2. Decide on the legal form of the business: - The business type is Sole
 Sole proprietorship Proprietorship. Although, it is just starting
Partnership partnership in the future is considered.
Corporation
3. Look for business location: TBA
Home office
Commercial area
4. Register your business: TBA
Local Government
Department of Trade and Industry
(DTI)
Securities and Exchange Commission
(SEC)
TBA
5. Set up relationship with banker

6. Create Website (if appropriate): TBA

Own
Advertisers to link to
Affiliates to link to
7. Set up relationship with consultant/adviser, TBA
if needed
TBA
8. Hire employees

Structure of a Business Plan

I. Executive Summary

 Type of business
 Name and address of the business
 Names and addresses of enterprise proponents
 Product or service
 Objectives
 Background

II. Marketing Plan

 Product or service
 Target market
o Area coverage
o Consumer / customer
 Demand and Supply Analysis
o Total potential demand
o Present supplier / competitor
 Projected sales
 o Per month
o In volume and in pesos
 Marketing program / strategies
o Consider the practices of competitors
o Own marketing program / strategies
 Marketing / selling expenses

III. Production / Operations Plan

 Technical production description

 Production / Operations process
o Step by step procedure
o Duration per step per batch
o Labor and machine requirement per set up
 Production schedule
o Monthly breakdown
 Labor requirement
 Machinery / Equipment requirement
 Materials and supplies requirement
 Plant / Factory location
 Utilities requirement
 Plant layout
 Waste disposal system
 Quality control system
 Production cost
o Total production per year
o Production cost per unit

IV. Organizational Plan

 Legal form of business

 Organizational Structure
 Qualification of officers
 Office equipment
 Gantt chart of activities
o Charting activities against time
 Administrative expenses

V. Financial Plan

 Total project cost

 Sources of financing
 Projected financial statement
o Projected income statement
 o Pro forma balance sheet
o Cash flow projection
 Profitability index
o Return on Investment (ROI)
o Break-even analysis
o Payback period
o Net income : Sales ration
 List of assumptions used

VI. Supporting attachments (annexes)

 Market research data

 Lease contracts
 Price list from suppliers
 Commitment letters, if any