Rhetoric uses language to construct meaning

Device uses construction meaning

Rhetorical choice, anything a speaker does to construct meaning
Purpose, what the audience is supposed to do/think after

Exigence
Audience
Writer
Purpose
Context
Message

Contextualize argument (prompt) and then articulate conceptual understanding of rhetorical

strategies used by the writer in an effort.
literary analysis while recognizing the rhetorical purpose

Literary vs rhetorical analysis

Both require description responsive vs valuative
Traditional literary focus on forms of language
Rhetorical analysis focus on function of language and action

TIPS
Find two or three strategies and just explain them
If your text is search oressays and is public based, try to use space cat
Use clear sentences
Doint use big words to sound mart, use formality
Organize essay
Cant use ethos, pethos, logos in context of writer.

1. The purpose of a text is what the writer hopes to accomplish with it. Writers
may have more than one purpose in a text.
2. Writers' perceptions of an audience's values, beliefs, needs, and background
guide the choices they make.
3. An audience of a text has shared as well as individual beliefs, values, needs,
and backgrounds.
4. Writers create texts within a particular context that includes the time, place,
and occasion.
5. The exigence is the part of a rhetorical situation that inspires, stimulates,
provokes, or prompts writers to create a text.
6. The message is the general topic, content, ideas contained in the text.
Device
Word choice
Syntax
Repetition
Imagery
Alliteration
Allusions
Metaphor/simile
Personification

Strategy
Ideas communicated
Appeals
Tone
Structure
Organization
Details
comparison/contrast

VISUAL RHETORIC

Visual/images and images as an argument

The Arrangement of elements on a page
The use of typography (fonts and bolding)
The analysis of existing images and visuals.

Advertisements
Illustrations
Charts
Graphs or tables
Diagrams
Web pages
Pictures or photographs
Cartoons

What and how, determine what the main argument is

S=Whos, created the visual (SPEAKER)
P=What is the PURPOSE of the argument
A=Who is the AUDIENCE
C=what is the CONTEXT of the image
E=what is the EXIGENCE
C=major COMPONENTS- visuals and stuff traits of characters
A=Verbal cues and titles significant repetition or pattern
T=The positions and actions of characters relate
Photographs us composition lines, contrast and colors
Political cartoons with exaggeration and emphasis
Painting using color and symbolism and allude to a story
Posters and ads use color and composition, and symbolism