Advertising and Public Relation

Multiple Choice Multiple Answer
Question
Newspaper advertising has the following advantages :
Correct Answer
Market Penetration , Selectivity , Audience Involvement
Your Answer
Select The Blank

Question
In the DAGMAR model it is based on the premise that there are series of
________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Six
Multiple Choice Single Answer

Question
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced
True/False
Question
The HRD departement reports to the agency Management.
Correct Answer
False
Your Answer
False
True/False
Question
GEC is an Organizational Brand
Correct Answer
True
Your Answer
False

Question
The feature story is valuable publicity tool and an idea vehicle for helping
people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Use product or service , The material

Question
Advertising primarily reaches out to customer through :-
Correct Answer
Print , Radio AND TV , Internet
Your Answer
Select The Blank

Question
Apple computers made their campaign in the year ________ which people were
dying to see.
Correct Answer
1984
Your Answer
1984

Question
The PR practitioner has to understand and be skilled in the usage and
application of all :-
Correct Answer
Communication Media
Your Answer
Communication Media
Select The Blank

Question
Sometimes female employees have to travel ________
Correct Answer
Outstation
Your Answer
Outstation
True/False
Question
A journalist is a observer.
Correct Answer
True
Your Answer
True

Question
People get involved with issues or pay attention to message that appeal to their
psychic or :-
Correct Answer
Economic needs
Your Answer
Economic needs

Question
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.
True/False
Question
The art director and the copy writer work together as a team.
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Relationship
Symmetrical Model
Geometic Model
Publicity
Press Agentry Model
Press Agentry Model
Information
Public Information Model
Advocacy
Asymmetrical Model
Asymmetrical Model

Question
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Cox AND Kings , FedEx , Food World
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question In print media rates depends upon the size, Colour
and ________
Correct Position
Answer
Your Answer Position
Select The Blank

Question In Retentive stage the product reaches its________
stage.
Correct Maturity
Answer
Your Answer Maturity

Question In Egyptian era the Governments have always
engaged in what is known as :-
Correct Public Information , Public Relations , Public Affairs
Answer
Your Answer Public Information , Public Relations , Public Affairs

Question Contribution is called
Correct Return on Investment
Answer
Your Answer Return on Investment

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Question These are Traditional Service Brands
Correct Food World , Cox & Kings , FedEx
Answer
Your Answer FedEx , Food World , Cox & Kings
Select The Blank

Question The ________ guides cast members and manages the
crew during the shooting of the ad.
Correct Director
Answer
Your Answer Director

Question A crisis often gathers momentum with great :-
Correct Rapidity
Answer
Your Answer Rapidity
Select The Blank

Question You may work within a ________ constrained by
policies and procedures.
Correct Hierarchy
Answer
Your Answer Hierarchy
Select The Blank

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Question A brand is a valuable :-
Correct Assest
Answer
Your Answer Assest
True/False
Question The journalist can publish whatever he wants.
Correct False
Answer
Your Answer False

Question Marketing mix consists of
Correct Product and Price , Promotion
Answer
Your Answer Product and Price , Place , Promotion

Question Choosing a city for press conference depends upon
the level you are working with :-
Correct National , Regional , Business
Answer
Your Answer National , Regional , Global
Select The Blank

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True/False
Question
Corporate success depends on a workforce.
Correct Answer
False
Your Answer
True

Question
The liability coverage takes care of :-
Correct Answer
Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer

Question
People are prone to forgive :-
Correct Answer
Mistakes
Your Answer
Mistakes
Match The Following

Question
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Exchange of goods
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Question
If any of your media contacts express a strong wish not to be reminded make a
note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences

Question
When a mistake is been committed :-
Correct Answer
Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer
True/False
Question
FYI stands for For Your Information
Correct Answer
True
Your Answer
True

Question
One can interact with PRO at the :-
Correct Answer
Railway Station , Government Offices , Press
Your Answer
True/False
Question
After three and half years another death occurred the vicitm was 60 years old
woman from New York
Correct Answer
False
Your Answer
False
True/False
Question
Very often the presence of a well known celebrity can liven up a routine
company function
Correct Answer
True
Your Answer
True
Select The Blank

Question
During the test revealed in J AND J case, it was found that ________ capsules
contained Cyanide.
Correct Answer
75
Your Answer
45

Question
The rule in a crisis is that you cannot be handicapped by a lack of :-
Correct Answer
Infrastructure
Your Answer
Professional people

Question
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program

Question
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer

Question
The filler items should be in paragraph form with :-
Correct Answer
Typed , Typed on single page , Double Spaced margin
Your Answer
Double Spaced margin , Typed , Typed on single page
Select The Blank

Question
In green land ice melts for only a few________.
Correct Answer
Months
Your Answer
Days
Select The Blank

Question
"People working with you" this means offering them Salary, Promotions
________, and Training opportunities to motivate them.
Correct Answer
Perks
Your Answer
Perks
True/False
Question
The most important information is down the air.
Correct Answer
False
Your Answer
False

Question
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , What , Whose

Question
SWOT stands for
Correct Answer
Strengths AND Weakness , Opportunities , Threats
Your Answer
Select The Blank

Question
It is very difficult to attribute a rise of sales due to ________
Correct Answer
Advertising
Your Answer
Advertising

Question
Crisis means an unexpected development that often frightens the :-
Correct Answer
Public
Your Answer
Customer
Select The Blank
Question
The advantage of outdoor advertising is that, message is available for ________
hours.
Correct Answer
24
Your Answer
24

Question
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA

Question
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency
Management
Your Answer
Management
Select The Blank

Question
In Retentive stage the product reaches its________ stage.
Correct Answer
Maturity
Your Answer
Decline
Select The Blank

Question
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear

Question
All the releases should start with a :-
Correct Answer
Heading
Your Answer
Heading
True/False
Question
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True
Select The Blank

Question
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last
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True/False
Question Tests were made on 9 million recalled capsules of J
&J
Correct False
Answer
Your Answer True
Select The Blank

Question J & J also campaigns with the ________ .
Correct Government
Answer
Your Answer US FD

Question The communications department handled :-
Correct Employee & Financial communications ,
Answer Advertising , Media Relations
Your Answer Employee & Financial communications ,
Advertising , Media Relations

Question A PR should always have a track of :-
Correct Bottlenecks
Answer
Your Answer Quality of communication exchange

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Question In advertsement collateral material refers to
Correct Brochures , Video Tapes , Product Leaflets
Answer
Your Product Leaflets , Brochures , Video Tapes
Answer
Select The Blank

Question The ________ guides cast members and manages the crew during
the shooting of the ad.
Correct Director
Answer
Your Director
Answer

Question The invitation format should also cover :-
Correct Why , How , What
Answer
Your Why , How , What
Answer
True/False
Question The most important information is down the air.
Correct False
Answer
Your False
Answer

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Match The Following
Question Correct Answer Your Answer
Graphic element Geometric Pattern Geometric Pattern
Corporate Identity Souvenirs IBM
Standardized colours Coco Cola Coco Cola
Founder Names IBM Souveniers

Question A corporate identity is very important part of the
Company image and
Correct Communications
Answer
Your Answer Identification

Question The study of persuasion was central to the education
of the :-
Correct Greeks
Answer
Your Answer Greeks

Question Invitations for press conferences should be always :-
Correct Typed
Answer
Your Answer On neat & clean paper
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Select The Blank
Correct Hierarchy
Answer
Your Answer Standard

Question The lesson learnt from Tylenol case was :-
Correct Open Communication policy , Adhering to
Answer companys policy regarding customer safety ,
Establishment of Media control
Your Answer Open Communication policy , Adhering to
companys policy regarding customer safety , How to
solve the crisis
True/False
Question In all press conferences there is a demonstration of
the product.
Correct False
Answer
Your Answer False
Match The Following

General Research Basic or Theortical Basic or Theortical
research research
Primary Research Fresh Data Fresh Data
Secondary Research Data already available Data already available
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Question Business magzines are categorised into the following
:
Correct Trade Publications , Industrial Magzines ,
Answer Professional Magzines
Your Answer Trade Publications , Industrial Magzines ,
Professional Magzines
True/False
Question In the style always use a passive voice
Correct False
Answer
Your Answer False

Question A PR should be expert in analysing the media's :-
Correct Strength & Weakness
Answer
Your Answer Success & Failures
Select The Blank

Question Traditionally the PR program is divided into
________.
Correct Internal & External programs
Answer
Your Answer Internal & External programs
Select The Blank

Question In the DAGMAR model it is based on the premise
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Question It is universal preference that we like to hear the
story from the :-
Correct Horses mouth
Answer
Your Answer Superiors

Question If press conference does not have the purpose it will
result in loss of :-
Correct Credibility
Answer
Your Answer Credibility

Question Pope Urban II used communication systems which
involved :-
Correct Writing , Word of Mouth , Slogans & Symbols
Answer
Your Answer Writing , Word of Mouth , Slogans & Symbols

Question Acceptability is a strange thing some times a person
may be capable but not :-
Correct Presentable
Answer
Your Answer Presentable
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Question In the publicity eras the nature of communiction was
:-
Correct One- way
Answer
Your Answer One- way
Select The Blank

Question Organisations use a variety of spokespersons
depending upon the ________and the audience.
Correct Message
Answer
Your Answer Message
Select The Blank

Correct Hierarchy
Answer
Your Answer Frame
Match The Following

Information about Safety measures Safety measures
working conditions
Government Eduacting the Eduacting the
Information efforts are administrators and administrators and
to bureaucrats bureaucrats
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:-
Correct One- way
Answer
Your Answer One- way
Select The Blank

Question Organisations use a variety of spokespersons
depending upon the ________and the audience.
Correct Message
Answer
Your Answer Message
Select The Blank

Correct Hierarchy
Answer
Your Answer Frame
Match The Following

Information about Safety measures Safety measures
working conditions
Government Eduacting the Eduacting the
Information efforts are administrators and administrators and
to bureaucrats bureaucrats
Bottom of Form

Question Firestone was manufacturing Radial
Correct Answer 500 tyres
Your Answer 500 tyres

Correct Answer Why , How , What
Your Answer What , Whose , Why

Question Persuasion is used to change or neutralise hostile :-
Correct Answer Opinion
Your Answer Opinion

Question Rahul Bajaj is not involved in day to day operation but still the
media wants to speak with him because in their eyes he is more :-
Correct Answer Acceptable
Your Answer Acceptable
Question The advertising objective is a part of :
Correct Answer Long term objective
Your Answer Long term objective

Question The term "Publics" means these are all those :-
Correct Answer People on whom the success or failuer depends
Your Answer Target Audience
True/False
Question Erik Thovaldson named the island as greenland.
Correct Answer True
Your Answer True

Question The most common practice to get the media to visit you is to
hold a :-
Correct Answer Press Conference
Your Answer Press Conference
Match The Following

General Research Basic or Theortical research Methodological
research
Primary Research Fresh Data Fresh Data
Secondary Research Data already available Data already available
Customised Research Specific Research for advertiser Specific

Research for advertiser

Question Advertising that is delivered directly to the consumer by mail
refers to
Correct Answer Direct Mail
Your Answer Direct Mail
True/False
Question The most important information is down the air.
Correct Answer False
Your Answer True
Select The Blank

Question Do not choose a location just because it has network affiliated
stations since the networks often do not use material from their affiliates except
for ________ and major crimes.
Correct Answer Disasters
Your Answer Disasters

Question People are prone to forgive :-
Correct Answer Mistakes
Your Answer Mistakes

Question Advertsment actually grew up after the
Correct Answer Second World war.
Your Answer After the first world war

Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Brochures , Video Tapes , Product Leaflets

Question Pope Urban II used communication systems which involved :-
Correct Answer Writing , Word of Mouth , Slogans & Symbols
Your Answer Disrtibuting Handbills , Word of Mouth , Slogans &
Symbols
Select The Blank
Question All large companies develop a ________ identity manual
Correct Answer Corporate
Your Answer Corporate

Question In Egyptian era the Governments have always engaged in what is
known as :-
Correct Answer Public Information , Public Relations , Public Affairs
Your Answer Public Information , Public Relations , Public Comunicators
True/False
Question One of the function of advertisment is to communicate product
information.
Correct Answer True
Your Answer True

Question The corporate identity of an organisation is sum of all :-
Correct Answer Visual cues
Your Answer Good Relations
True/False
Question During the press conference it is advisible to only communicate
the news it should be one way communication.
Your Answer False
Select The Blank

Question Traditionally the PR program is divided into ________.
Correct Answer Internal & External programs
Your Answer Internal & External programs
Select The Blank

Question If you do the right think you have to make sure that people
________ about it.
Correct Answer Hear
Your Answer Trust
True/False
Question FYI stands for For Your Information
Correct Answer True
Your Answer True
True/False
Question In all press conferences there is a demonstration of the product.
Your Answer True
Select The Blank
Question Firestone used to sell millions of tyres at the rate of ________.
Correct Answer 50$
Your Answer 50$
True/False
Question Internet is part of electronic media
Your Answer True

Question Advertising is a
Correct Answer Communication tool
Your Answer Communication tool

Question Press releases are called :-
Correct Answer Publicity Program
Your Answer Publicity Program

Question Newspaper advertising has the following advantages :
Correct Answer Market Penetration , Selectivity , Audience Involvement
Your Answer Market Penetration , Selectivity , Low cost to the audience.
True/False
Question In Mumbai there are reporters who specialize in stories relating
to the Government.
Your Answer False

Question The communications department handled :-
Correct Answer Employee & Financial communications , Advertising ,
Media Relations
Your Answer Advertising , Media Relations , Marketing
True/False
Question Once you have invited the reporters there is no need to remind
them.
Your Answer False
Select The Blank

Question In Retentive stage the product reaches its________ stage.
Correct Answer Maturity

Question Crisis means an unexpected development that often frightens
the :-
Correct Answer Public
Your Answer Customer
Match The Following

Direct mail Data Bases Data Bases
Transit Advertising Airport, Bus stand Lamp poles
Cinema Advertisement In theatre ads (Cinema Ads) In theatre ads

(Cinema Ads)
Sales Promotion Sampling, Coupons Sampling, Coupons
Select The Blank

Question The internal publication which was a 4 page news letter was
called as ________.
Correct Answer Update
Your Answer Views

Question The lesson learnt from Tylenol case was :-
Correct Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control
Your Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control
Select The Blank

Question The ________ guides cast members and manages the crew
during the shooting of the ad.
Correct Answer Director
Your Answer Director
True/False
Question PR is committed to generate public understanding and goodwill
for an Organization.
Correct Answer True
Your Answer True

Question There are three type of situtations in which you can paln an
interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis
Your Answer Proactive , Reactive , Crisis

Question One can interact with PRO at the :-
Correct Answer Railway Station , Government Offices , Press
Your Answer Railway Station , Government Offices , Press

Question The design princples can been arranged by different elements
viz.
Correct Answer Balance , Proportion , Sequence
Your Answer Proportion , Sequence , Visual Effects
Select The Blank

Question Marketers uses the ________ startegy to optimise the use of
resources.
Correct Answer Segmentation
Your Answer Segmentation

Question Media relations are very important this is largely due to the vast
number of :-
Correct Answer Publications , Television & Radio Channels , Websites
Your Answer Television & Radio Channels , Websites , Advertisements
Select The Blank

Question You may work within a ________ constrained by policies and
procedures.
Correct Answer Hierarchy
Your Answer Frame
Question Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Buildings
Select The Blank

Question Apple computers made their campaign in the year
________ which people were dying to see.
Correct Answer 1984
Your Answer 1984

Question There are three type of situtations in which you can
paln an interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis
Your Answer Proactive , Reactive , Crisis

Question A number of activities at the community level that
are practised are :-
Correct Answer Providing Summer jobs for youth , Practicing
environment protection drives , Cleaning up the
neighbourhood
Your Answer Providing Summer jobs for youth , Practicing
environment protection drives , Cleaning up the
neighbourhood
True/False
Question Public relations does not have a strong industry
association to guide its growth in a controlled
manner.
Correct Answer True
Your Answer True
True/False
Question A PR should have skills in making speeches.
Correct Answer True
Your Answer True
Select The Blank

Question In Retentive stage the product reaches its________ stage.
Correct Maturity
Answer
Select The Blank
Question "People working with you" this means offering them Salary,
Promotions ________, and Training opportunities to motivate
them.
Correct Perks
Answer
Your Answer Perks
Select The Blank

Question Luminaries help the launch of ________.
Correct Apple
Answer
Your Answer Apple
Select The Blank

Question The observers are paid to watch and ________
Correct Write
Answer
Your Answer Write

Question Advertisments in those days were laid out like our present
day
Correct Classified advertisment
Answer
Your Answer Classified advertisment
Match The Following
Graphic element Geometric Pattern Geometric Pattern
Corporate Identity Souveniers Souveniers
Standardized colours Coco Cola Coco Cola
Founder Names IBM IBM

Question Eye-catching signs were painted on
Correct Buildings
Answer
Your Answer Buildings

Question Marketing plan starts with:
Correct Situation Analysis
Answer
Your Answer Situation Analysis

Question Erik Thorvaldson discovered an uninhabited of ice and snow
in North :-
Correct Atlantic
Answer
Your Answer Atlantic
Question Business magzines are categorised into the following :
Correct Trade Publications , Industrial Magzines , Professional
Answer Magzines
Your Answer Trade Publications , Industrial Magzines , Professional
Magzines
Match The Following

Cadbury Product Brands Product Brands
NGOs Political Parties or Political Parties or
Educational Institutes Educational Institutes
Smirnoff, TATA, Ford Family Brands Family Brands
Mercedes, Ponds Creators Brands Creators Brands

Question While designing the print of the ad the art director has to
decide upon the best format to
Correct Communicate the message
Answer
Your Answer Communicate the message

Question In DAGMAR model the different stages are:
Correct Awareness , Comprehension , Conviction
Answer
Your Answer Awareness , Comprehension , Conviction
True/False
Question Research shows that 70% of buying decisions are made in
store.
Correct True
Answer
Your Answer True

Question To become a good and well known Public Relation
practitioner, one should develop numerous :-
Correct Skills
Answer
Your Answer Skills
True/False
Question Much of the communication research was related to the war
time interest in propaganda.
Correct True
Answer
Your Answer True
Question If any of your media contacts express a strong wish not to be
reminded make a note of that and honour their :-
Correct Preferences
Answer
Your Answer Preferences

Correct Mistakes
Answer

Question Advertsment actually grew up after the
Correct Second World war.
Answer
Your Answer Second World war.
Select The Blank

Question The advocacy model was built during the middle of
________ century.
Correct 20th
Answer
Your Answer 20th

Question For impact on communication the industrial revolution
invented the
Correct Photography , Telephone , Telegraph
Answer
Your Answer Photography , Telephone , Telegraph
Select The Blank

Question It is the PR practitioners task to ________ and enhance the
organisations reputation.
Correct Protect
Answer
Your Answer Protect

Question The filler items should be in paragraph form with :-
Correct Double Spaced margin , Typed , Typed on single page
Answer
Your Answer Double Spaced margin , Typed , Typed on single page

Correct Opinion
Answer
Your Answer Opinion

Question Researching, conducting and evaluating on a continual basis
are program of action. These are done to achieve public
understanding, these may also include :-
Correct Marketing , Financial fund raising , Employee Community
Answer
Your Answer Marketing , Financial fund raising , Employee Community
Select The Blank

Question The ________ revolution led to number of inventions that
had an impact on communications.
Correct Industrial
Answer
Your Answer Industrial

Question While releasing the press release check for the
Correct Headline , Double spaced , Avoided passive voice
Answer
Your Answer Headline , Double spaced , Avoided passive voice
True/False
Question Good companies always speaks first and performs later.
Correct False
Answer
Your Answer False
True/False
Question The better informed employees are likely to spread damaging
misinformation.
Correct False
Answer
Your Answer False

Question In nineteenth century food processing industry began famous
and reputed names which came into lime light were
Correct Nestles , Cadburys , Kellogs
Answer
Your Answer Nestles , Cadburys , Kellogs

Question While scheduling the press conferences be aware of the :-
Correct Media Deadlines
Answer
Your Answer Media Deadlines

Question Marketing mix consists of
Correct Product and Price , Promotion
Answer
Your Answer Product and Price , Promotion
Select The Blank

Question The words in your headings will usually be for ________
release
Correct Immediate
Answer
Your Answer Immediate
Select The Blank

Question It maddens reporters to spend time at a press conference
when they could have been given the same information in a
________.
Correct Press release
Answer
Your Answer Press release
True/False
Question A PR practitioner acts as a sensor of social change.
Correct True
Answer
Your Answer True

Question Culture means
Correct Values , Perception , Beliefs
Answer
Your Answer Values , Perception , Beliefs

Question The corporate identity is represented in form of
Correct Letter Head , Business Cards , Brochure
Answer
Your Answer Letter Head , Business Cards , Brochure

Correct Assest
Answer
Your Answer Assest

Question The modern day advertising has its roots in
Correct USA
Answer
Your Answer USA
True/False
Question In all press conferences there is a demonstration of the
product.
Correct False
Answer
Your Answer False

Question The advertising agency plays a key role in:
Correct Creating advertising
Answer
Your Answer Creating advertising
True/False
Question John Wycliffee took his campaign for church to reform to the
people.
Correct True
Answer
Your Answer True
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Select The Blank
Question The copywriter is responsible for writing the copy of the
advertisment in terms of ________
Correct Words
Answer
Your Words
Answer

Question The PR pactitioner practises media relations for two purposes
one to send information and other to :-
Correct Gather Information
Answer
Your Gather Information
Answer

Question The corporate identity is represented in form of
Correct Letter Head , Business Cards , Brochure
Answer
Your Letter Head , Business Cards , Brochure
Answer
Match The Following

Advertising in eighties Address to specific Address to specific
saw consumers consumers
The Beginning of Exchange of goods Babylonian Clay tablet
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True/False
Question Day by day the crime rate is controlled through out
the world.
Correct False
Answer
Your Answer True

Question Culture means
Correct Values , Perception , Beliefs
Answer
Your Answer Perception , Beliefs , Values

Question Advertising contributes to
Correct Profits
Answer
Your Answer Maintains customer base.

Question Crisis communication staff needs to be throughly
trained to work together as a :-
Correct Team
Answer
Your Answer Team

Question If you hope to get network TV and radio coverage
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Question Advertising is any paid form of non personal
presentation and promotion of ideas, goods, services
by an
Correct Identified sponsor
Answer
Your Answer Identified sponsor
True/False
Question All advertisments are alike.
Correct False
Answer
Your Answer False
Select The Blank

Question For holding a press conference invitations are to be
sent and ________ has to be selected.
Correct Venue
Answer
Your Answer Venue

Correct Opinion
Answer
Your Answer Opinion
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Select The Blank
Question The words in your headings will usually be for
________ release
Correct Immediate
Answer

Question The Creative services department includes
Correct Creative Director , Art Director , Copy Writer
Answer
Your Answer Creative Director , Art Director , Copy Writer
True/False
Question The first advertisinment on A & F pears bought a
picture tilted "bubbles" was launched in 1886.
Correct True
Answer
Your Answer True
Select The Blank

Question Tapping groups attitudes is called as ________.
Correct Channeling
Answer
Your Answer Channeling
True/False
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Question If you hope to get network TV and radio coverage
try to stage your press conference in a :-
Correct City
Answer
Your Answer Metro
True/False
Question Influencer acts as a consultant.
Correct True
Answer
Your Answer True
True/False
Question J & J offered a reward of $200,000 for capturing the
perpetrators.
Correct False
Answer
Your Answer False

Question The financial information can be reached by the way
of :-
Correct Annual General Report , Minutes of AGM , Quaterly
Answer Reports
Your Answer Annual General Report , Minutes of AGM , Quaterly
Reports
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Question The feature story is valuable publicity tool and an
idea vehicle for helping people understand :-
Correct How to choose , Buy , Use product or service
Answer
Your Answer Use product or service , How to choose , Buy

Question The sole of the advertising is to :-
Correct Sell
Answer
Your Answer Sell

Question A some what humorous detour on the road of Public
Relation history lies in :-
Correct Exaggerations , Real Estate promotion
Answer
Your Answer Exaggerations , Real Estate promotion

Correct Assest
Answer
Your Answer Assest
Select The Blank

Question If you do the right think you have to make sure that
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True/False
Question John Wycliffee took his campaign for church to
reform to the people.
Correct True
Answer
Your Answer True
True/False
Question Influencer acts as a consultant.
Correct True
Answer
Your Answer True
Select The Blank

Question More and more people began to read newspaper and
________
Correct Magzine
Answer
Your Answer Magzine

Question The financial information can be reached by the way
of :-
Correct Annual General Report , Minutes of AGM , Quaterly
Answer Reports
Your Answer Annual General Report , Minutes of AGM , Quaterly
Reports
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True/False
Question The spokesperson should be Verbose.
Correct False
Answer
Your Answer False

Question What should the feature story highlight?
Correct Unkown facet , Product , Cause
Answer
Your Answer Product , Cause , Unkown facet

Question Media agencies handles:
Correct Media Planning & Buying
Answer
Your Answer Media Planning & Buying

Question The term "Publics" means these are all those :-
Correct People on whom the success or failuer depends
Answer
Your Answer People on whom the success or failuer depends

Question Rahul Bajaj is not involved in day to day operation
but still the media wants to speak with him because
Bottom of Form

Question Research planning includes
Correct Designing a questionnaire , Data Collection ,
Answer Tabulation, Analysis and Results
Your Answer Tabulation, Analysis and Results , Designing a
questionnaire , Data Collection
True/False
Question The HRD departement reports to the agency
Management.
Correct False
Answer
Your Answer True

:-
Correct One- way
Answer
Your Answer Two way

Question The group to whom the advertisng message is
communicated is called as
Correct Audience
Answer
Your Answer Audience
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1: 34:49
Advertising and Public Relations

Question
In a crisis, in management team, every person must be capable of working
under extreme :-
Correct Answer
Pressure
Your Answer
Pressure
Select The Blank
Question
It is difficult task as it is peoples actions that builds or destroys ________ of an
organization.
Correct Answer
Reputation
Your Answer
Image
Question
In Egyptian era the Governments have always engaged in what is known as :-
Correct Answer
Public Information , Public Relations , Public Affairs
Your Answer
Public Information , Public Relations , Public Comunicators
Select The Blank
Question
Public ________ is stronger than legal right or miltary might.
Correct Answer
Opinion
Your Answer
Opinion
Match The Following
Question
Correct Answer
Your Answer
Stories
newworthy
Pyramid
Date
Heading
Date of Birth
Copy
Pyramid
newworthy
Accuracy
Life blood
Year of coperation
Question
Correct Answer
Why , How , What
Your Answer
Why , How , What
Question
people
understand :-
Correct Answer
Your Answer
Select The Blank
Question
The copywriter is responsible for writing the copy of the advertisment in terms
of ________
Correct Answer
Words
Your Answer
Words
Question
Advertising contributes to
Correct Answer
Profits
Your Answer
Increase in sales
Question
Correct Answer
Second World war.
Your Answer
Second World war.
Question
A brand is a valuable :-
Correct Answer
Assest
Your Answer
Name
Select The Blank
Question
The ________ revolution led to number of inventions that had an impact on
communications.
Correct Answer
Industrial
Your Answer
Industrial
Question
Advertisments in those days were laid out like our present day
Correct Answer
Classified advertisment
Your Answer
Question
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Question
If press conference does not have the purpose it will result in loss of :-
Correct Answer
Credibility
Your Answer
Credibility
True/False
Question
Over all 60 cities were selected for nation wide press conference in J AND J
case.
Correct Answer
False
Your Answer
False
True/False
Question
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False
Question
Correct Answer
Preferences
Your Answer
Preferences
Question
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Erik Thovaldson named the island as greenland.
Correct Answer
True
Your Answer
True
Select The Blank
Question
J AND J also campaigns with the ________ .
Correct Answer
Government
Your Answer
Government
Question
The typed lines should be kept :-
Correct Answer
50 to 60 characters long
Your Answer
True/False
Question
In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer
False
Your Answer
False
Question
A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer
Exaggerations , Real Estate promotion
Your Answer
True/False
Question
Unfortunately statistics prove that more often it is the female employees who
get harassed by their male counterparts.
Correct Answer
True
Your Answer
True
True/False
Question
The first advertisinment on A AND F pears bought a picture tilted "bubbles"
was
launched in 1886.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Johnson AND Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic
Question
Advertising is any paid form of non personal presentation and promotion of
ideas, goods, services by an
Correct Answer
Identified sponsor
Your Answer
Identified sponsor
Question
To become a good and well known Public Relation practitioner, one should
develop numerous :-
Correct Answer
Skills
Your Answer
Skills
Question
A PR practitioner have access to a lot of information and are constantly in touch
with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Select The Blank
Question
Testimony means actual user share their________ in the form of an ad.
Correct Answer
Experience
Your Answer
Experience
Question
Correct Answer
Your Answer
Question
Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer
Atlantic
Your Answer
Atlantic
Question
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Question
People forget mistakes than brow beaten by
Correct Answer
Cunning , Manipulative , Explanations
Your Answer
True/False
Question
India is the hope of free world.
Correct Answer
False
Your Answer
False
Question
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales
Select The Blank
Question
contained Cyanide.
Correct Answer
75
Your Answer
75
Question
Knowledge of group attitudes and beliefs helps the communicator to tailor
message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Select The Blank
Question
Samples of new safety packaging were ________
Correct Answer
Distributed
Your Answer
Distributed
Question
The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
Select The Blank
Question
Correct Answer
Mental
Your Answer
Mental
Question
Choosing a city for press conference depends upon the level you are working
with :-
Correct Answer
National , Regional , Business
Your Answer
Select The Blank
Question
dying to see.
Correct Answer
1984
Your Answer
1984
True/False
Question
A fact sheet runs into a single page
Correct Answer
False
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Exchange of goods
Exchange of goods
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
Question
By which sign the end of your release is marked ande which is repeated several
times?
Correct Answer
####
Your Answer
****
Question
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Mental
Your Answer
Six
Question
Correct Answer
Unannounced
Your Answer
Unannounced
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
True
Your Answer
False
Question
people
understand :-
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Select The Blank
Question
dying to see.
Correct Answer
1984
Your Answer
1984
Question
The PR practitioner has to understand and be skilled in the usage and
application of all :-
Correct Answer
Communication Media
Your Answer
Communication Media
Select The Blank
Question
Correct Answer
Outstation
Your Answer
Outstation
True/False
Question
Correct Answer
True
Your Answer
True
Question
People get involved with issues or pay attention to message that appeal to their
psychic or :-
Correct Answer
Economic needs
Your Answer
Economic needs
Question
Correct Answer
Second World war.
Your Answer
Second World war.
True/False
Question
Correct Answer
True
Your Answer
True
Match The Following
Question
Correct Answer
Your Answer
Relationship
Symmetrical Model
Geometic Model
Publicity
Press Agentry Model
Press Agentry Model
Information
Advocacy
Asymmetrical Model
Asymmetrical Model
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
True
Question
Correct Answer
Your Answer
Question
Correct Answer
Mistakes
Your Answer
Mistakes
Match The Following
Question
Correct Answer
Your Answer
Exchange of goods
Exchange of goods
USA
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
Question
Correct Answer
Preferences
Your Answer
Preferences
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
True/False
Question
After three and half years another death occurred the vicitm was 60 years old
woman from New York
Correct Answer
False
Your Answer
False
True/False
Question
company function
Correct Answer
True
Your Answer
True
Select The Blank
Question
contained Cyanide.
Correct Answer
75
Your Answer
45
Question
Correct Answer
Infrastructure
Your Answer
Professional people
Question
Correct Answer
Publicity Program
Your Answer
Publicity Program
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Months
Your Answer
Days
Select The Blank
Question
"People working with you" this means offering them Salary, Promotions
________, and Training opportunities to motivate them.
Correct Answer
Perks
Your Answer
Perks
True/False
Question
Correct Answer
False
Your Answer
False
Question
Correct Answer
Why , How , What
Your Answer
Why , What , Whose
Question
SWOT stands for
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Advertising
Your Answer
Advertising
Question
Correct Answer
Public
Your Answer
Customer
Select The Blank
Question
The advantage of outdoor advertising is that, message is available for
________ hours.
Correct Answer
24
Your Answer
24
Question
Correct Answer
USA
Your Answer
USA
Question
Correct Answer
Management
Your Answer
Management
Select The Blank
Question
Correct Answer
Maturity
Your Answer
Decline
Select The Blank
Question
Correct Answer
Hear
Your Answer
Hear
Question
Correct Answer
Heading
Your Answer
Heading
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Last
Your Answer
Last
Select The Blank
Question
Cities where the local press usually gives a favourable ________ for press
conference.
Correct Answer
Coverage
Your Answer
Coverage
True/False
Question
Public relations does not have a strong industry association to guide its growth
in a controlled manner.
Correct Answer
True
Your Answer
False
Question
Reputations are not built overnight they are the sum of cumulative actions over
a period of :-
Correct Answer
Time
Your Answer
Time
True/False
Question
During the press conference it is advisible to only communicate the news it
should be one way communication.
Correct Answer
False
Your Answer
False
Question
The Bryan-McKinley presidential campaign was first to mount an all out effort
of
public opinion in :-
Correct Answer
1896
Your Answer
1875
Question
Correct Answer
Management
Your Answer
Planning, Creativity,Production , Media and Agency Management , After sales
AND Services Management
Question
Correct Answer
Your Answer
True/False
Question
Research shows that 70% of buying decisions are made in store.
Correct Answer
True
Your Answer
True
True/False
Question
The Body Copy consists of the main text.
Correct Answer
True
Your Answer
True
Select The Blank
Question
The observers are paid to watch and ________
Correct Answer
Write
Your Answer
Write
Question
Correct Answer
Unannounced
Your Answer
Unannounced
Select The Blank
Question
More and more people began to read newspaper and ________
Correct Answer
Magzine
Your Answer
Magzine
Question
The spokesperson should have following skills :-
Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Question
The corporate identity of an organisation is sum of all :-
Correct Answer
Visual cues
Your Answer
Social workforce
True/False
Question
Internet is part of electronic media
Correct Answer
False
Your Answer
False
Question
The process of identifying and advertising to a group of prime prospect is called
as
Correct Answer
Target Marketing
Your Answer
Target Marketing
True/False
Question
company function
Correct Answer
True
Your Answer
True
Question
A Public Relation professional who counted over 500 different definitions for
PR
was known as :-
Correct Answer
Rex Harlow
Your Answer
Dennis Martin
Question
Public information came into the exsitence at the time of ancient egyptians
which are :-
Correct Answer
5000 years ago
Your Answer
5000 years ago
Question
Adams legacy also inculded :-
Correct Answer
Newspaper essays , Speeches , Parades
Your Answer
Newspaper essays , Speeches , Posters
Question
Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer
Counsellors
Your Answer
Counsellors
Select The Blank
Question
Correct Answer
Hear
Your Answer
Hear
Select The Blank
Question
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Skilful media relations involves treading the fine line between catering for the
________.
Correct Answer
Organization
Your Answer
Organization
Question
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Question
Research planning includes
Correct Answer
Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
Your Answer
Question
People are good at :-
Correct Answer
Reacting
Your Answer
Reacting
Question
Culture means
Correct Answer
Values , Perception , Beliefs
Your Answer
Select The Blank
Question
The advantage of outdoor advertising is that, message is available for
________ hours.
Correct Answer
24
Your Answer
24
True/False
Question
In the style always use a passive voice
Correct Answer
False
Your Answer
True
Question
The Body Copy is also called as
Correct Answer
Main Text
Your Answer
Text
Question
In every organisation there are requirements for the management to
communicate with different audiences this sort of communication is called as :-
Correct Answer
One to many communication
Your Answer
Public Speech
Question
The financial information can be reached by the way of :-
Correct Answer
Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer
Annual General Report , Quaterly Reports , Share Prices
Match The Following
Question
Correct Answer
Your Answer
Promoting AND Elaborating events
Boston Massacre
Pamphlet
Public Relation Startegies
Publications
Publications
Persuasive communication
Western Social
Newspaper
Harvard
Pamphlet
Western Social
Select The Blank
Question
Organisations use a variety of spokespersons depending upon the ________and
the audience.
Correct Answer
Message
Your Answer
Message
Question
In advertsement collateral material refers to
Correct Answer
Brochures , Video Tapes , Product Leaflets
Your Answer
Insertions , Brochures , Product Leaflets
Select The Blank
Question
The video tele conference of J AND J was of ________ minutes.
Correct Answer
90
Your Answer
90
True/False
Question
The print media consists of newspaper and magzines.
Correct Answer
True
Your Answer
True
True/False
Question
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Invitations
Reporter
Editor, Journalist
Photographs
Invitation
TV Crew
Media Events
Press Conference
Technicians
Reminder calls
Editor, Journalist
Press Conference
Question
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Question
Researching, conducting and evaluating on a continual basis are program of
action. These are done to achieve public understanding, these may also include
:-
Correct Answer
Marketing , Financial fund raising , Employee Community
Your Answer
Question
There are three type of situtations in which you can paln an interview with a
journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Select The Blank
Question
In print media rates depends upon the size, Colour and ________
Correct Answer
Position
Your Answer
Position
Select The Blank
Question
Traditionally the PR program is divided into ________.
Correct Answer
Internal AND External programs
Your Answer
Question
Advertisers describe consumer audience through
Correct Answer
Demographics
Your Answer
Phsycological
Select The Blank
Question
Tapping groups attitudes is called as ________.
Correct Answer
Channeling
Your Answer
Channeling
Question
In DAGMAR model the different stages are:
Correct Answer
Awareness , Comprehension , Conviction
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
Story-board corresponds to the layout which is illustrated ________
Correct Answer
Frame by Frame
Your Answer
Frame by Frame
Select The Blank
Question
of ________
Correct Answer
Words
Your Answer
Words
Question
A number of agencies are now focusing on :
Correct Answer
Research
Your Answer
Consumers
True/False
Question
The market share fell from 37 % to 23%.
Correct Answer
False
Your Answer
False
Question
Those who work for the organization are called as :-
Correct Answer
Internal Public
Your Answer
Internal Public
Question
The following "firsts" were observed during the period :-
Correct Answer
1900-1921
Your Answer
1900-1921
Question
Advertising that is delivered directly to the consumer by mail refers to
Correct Answer
Direct Mail
Your Answer
Direct Mail
Question
Correct Answer
Your Answer
Television AND Radio Channels , Websites , Advertisements
Question
The spokesperson should be :-
Correct Answer
People friendly
Your Answer
Smart AND Intellegent
Select The Blank
Question
The internal publication which was a 4 page news letter was called as
________.
Correct Answer
Update
Your Answer
Update
Question
Correct Answer
Your Answer
Headline , Double spaced , Written in a perfect square
Question
Invitations for press conferences should be always :-
Correct Answer
Typed
Your Answer
Typed
True/False
Question
Correct Answer
False
Your Answer
False
Question
Pope Urban II used communication systems which involved :-
Correct Answer
Writing , Word of Mouth , Slogans AND Symbols
Your Answer
Question
Correct Answer
Your Answer
Question
A crisis often gathers momentum with great :-
Correct Answer
Rapidity
Your Answer
Speed
Question
message that are :-
Correct Answer
Your Answer
True/False
Question
In all press conferences there is a demonstration of the product.
Correct Answer
False
Your Answer
False
Question
Correct Answer
Your Answer
Hoardings , Books , Pamphlets
Match The Following
Question
Correct Answer
Your Answer
Motivation
Monetary, Emotional Return
External Public
Media, Suppliers, Trade Associations
Advertisement
To inform Potential buyers
Maintaining Relationships
Long term associations
Select The Blank
Question
Cities where the local press usually gives a favourable ________ for press
conference.
Correct Answer
Coverage
Your Answer
Chance
True/False
Question
Over all 60 cities were selected for nation wide press conference in J AND J
case.
Correct Answer
False
Your Answer
False
True/False
Question
Abraham Maslow was a great Philosopher.
Correct Answer
False
Your Answer
True
True/False
Question
The better informed employees are likely to spread damaging misinformation.
Correct Answer
False
Your Answer
True
Question
A successful advertisment works when it fulfills desire and
Correct Answer
Need
Your Answer
Need
Select The Blank
Question
Do not choose a location just because it has network affiliated stations since the
networks often do not use material from their affiliates except for ________
and major crimes.
Correct Answer
Disasters
Your Answer
Disasters
Select The Blank
Question
The The release should end with ' -30-' or ________
Correct Answer
"****"
Your Answer
"****"
Question
Correct Answer
Second World War
Your Answer
First World War
Match The Following
Question
Correct Answer
Your Answer
Media Strategy
Determine Geographic spread
Print Media
Newspapers AND Magazines
Electronic Media
Redio, Television
Redio, Television
Media Objective
Target Audience, Reach AND Frequency
True/False
Question
Unfortunately statistics prove that more often it is the female employees who
get harassed by their male counterparts.
Correct Answer
True
Your Answer
True
Select The Blank
Question
In communication process the source ________ the messages.
Correct Answer
Encodes
Your Answer
Encodes
Question
Reputations are not built overnight they are the sum of cumulative actions over
a period of :-
Correct Answer
Time
Your Answer
Time
Question
Expert communicators use a number of devices such as :-
Correct Answer
Drama , Statistics , Examples
Your Answer
Statistics , Examples , Shows
Question
In nineteenth century food processing industry began famous and reputed
names which came into lime light were
Correct Answer
Nestles , Cadburys , Kellogs
Your Answer
Question
Correct Answer
Your Answer
Select The Blank
Question
You may work within a ________ constrained by policies and procedures.
Correct Answer
Hierarchy
Your Answer
Hierarchy
Question
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Select The Blank
Question
The advocacy model was built during the middle of ________ century.
Correct Answer
20th
Your Answer
18th
Select The Blank
Question
Correct Answer
URL
Your Answer
URL
Question
A number of activities at the community level that are practised are :-
Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives ,
Cleaning up the neighbourhood
Your Answer
Question
Media agencies handles:
Correct Answer
Media Planning AND Buying
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
The spokesperson should be Verbose.
Correct Answer
False
Your Answer
False
Question
Check for the passage ways, door ways, and elevators large enough to
accommodate :-
Correct Answer
Bulky equipment
Your Answer
Bulky equipment
Select The Blank
Question
As world becomes a ________ place, where news travel with great speed.
Correct Answer
Smaller
Your Answer
Tiny
Question
Correct Answer
Publicity Program
Your Answer
Publicity Program
Question
Crisis communication staff needs to be throughly trained to work together as a
:-
Correct Answer
Team
Your Answer
Good communicator
Select The Blank
Question
of ________
Correct Answer
Words
Your Answer
Words
Select The Blank
Question
Correct Answer
Last
Your Answer
Last
Question
The advertising agency plays a key role in:
Correct Answer
Creating advertising
Your Answer
Select The Blank
Question
All large companies develop a ________ identity manual
Correct Answer
Corporate
Your Answer
Corporate
Question
In a corporate identity if the building is constructed of granite and glass it sends
out signals of :-
Correct Answer
Prosperity AND Competence
Your Answer
Match The Following
Question
Correct Answer
Your Answer
1982
America
America
Audio
Philadelphia
Philadelphia
Recovery Campaign
New York
Texas
Situation
Chicago
New York
True/False
Question
Influencer acts as a consultant.
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
Proactive , Reactive , Informal
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
The journalist can publish whatever he wants.
Correct Answer
False
Your Answer
False
Question
Persuasion is used to change or neutralise hostile :-
Correct Answer
Opinion
Your Answer
Opinion
Question
Correct Answer
Sales
Your Answer
Sales
Question
Correct Answer
USA
Your Answer
USA
Question
Correct Answer
Your Answer
Question
A corporate identity is very important part of the Company image and
Correct Answer
Communications
Your Answer
Communications
Question
Correct Answer
Your Answer
Select The Blank
Question
Firestone used to sell millions of tyres at the rate of ________.
Correct Answer
50$
Your Answer
50$
True/False
Question
Correct Answer
True
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Exchange of goods
USA
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
Question
Correct Answer
Preferences
Your Answer
Crew
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Public
Your Answer
Share Holder
True/False
Question
Good companies always speaks first and performs later.
Correct Answer
False
Your Answer
False
Select The Blank
Question
The production department is responsible for ________ the creative concepts.
Correct Answer
Translating
Your Answer
Translating
Select The Blank
Question
"We very much prefer to see the ________ before they are released", says an
editor of an Popular Indian Computer Publication.
Correct Answer
Product
Your Answer
Product
Question
Correct Answer
1900-1921
Your Answer
1899-1925
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
dying to see.
Correct Answer
1984
Your Answer
1985
Question
Culture means
Correct Answer
Your Answer
Question
with :-
Correct Answer
Your Answer
Question
Check for the passage ways, door ways, and elevators large enough to
accommodate :-
Correct Answer
Bulky equipment
Your Answer
Bulky equipment
Question
Correct Answer
Your Answer
Designing a territory , Data Collection , Tabulation, Analysis and Results
Question
message that are :-
Correct Answer
Your Answer
Salient , Answer a felt need , Analysing the facts
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
False
Your Answer
True
Question
Correct Answer
Your Answer
Practicing environment protection drives , Cleaning up the neighbourhood ,
Organising Blood Camps
Question
Correct Answer
Your Answer
Select The Blank
Question
For testing the advertisement, adveretisers uses ________
Correct Answer
Focus Groups
Your Answer
Target Audience
Question
Marketing plan starts with:
Correct Answer
Situation Analysis
Your Answer
SWOT Analysis
Select The Blank
Question
Correct Answer
Hierarchy
Your Answer
Hierarchy
Select The Blank
Question
Correct Answer
Channeling
Your Answer
Communicators
Question
The lesson learnt from Tylenol case was :-
Correct Answer
Open Communication policy , Adhering to companys policy regarding customer
safety , Establishment of Media control
Your Answer
Question
Correct Answer
Your Answer
Classified advertisement
Question
All good companies have a manual of :-
Correct Answer
Operations
Your Answer
Operations
True/False
Question
Correct Answer
False
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
False
Question
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Position
Your Answer
Number of words in the ad.
Select The Blank
Question
For holding a press conference invitations are to be sent and ________ has to
be selected.
Correct Answer
Venue
Your Answer
Venue
Select The Blank
Question
The words in your headings will usually be for ________ release
Correct Answer
Immediate
Your Answer
Immediate
True/False
Question
J and J offered a reward of $200,000 for capturing the perpetrators.
Correct Answer
False
Your Answer
False
Question
Correct Answer
Your Answer
Question
A PR practitioner have access to a lot of information and are constantly in touch
with news sources related to :-
Correct Answer
Your Answer
Social Changes , Financial Changes , Political Changes
Question
A PR should always have a track of :-
Correct Answer
Bottlenecks
Your Answer
Quality of communication exchange
Question
Advertising research is an :-
Correct Answer
Information Tool
Your Answer
Information Tool
Question
Advertisment copy consists of the body copy, Slogans and
Correct Answer
Head Line
Your Answer
Head Line
True/False
Question
During the press conference it is advisible to only communicate the news it
should be one way communication.
Correct Answer
False
Your Answer
True
Select The Blank
Question
It is the PR practitioners task to ________ and enhance the organisations
reputation.
Correct Answer
Protect
Your Answer
Build
Select The Blank
Question
Planning and Implementation are the efforts done by the organization to
influence or ________ public Policy.
Correct Answer
Change
Your Answer
Improve
Question
The various types of advertisments are
Correct Answer
Consumer and Retail , National and International , End product or Industrial
Your Answer
Question
Correct Answer
Your Answer
Question
Another internal roles of PR are that of :-
Correct Answer
Teaching , Instructing Executives for clear writing , Effective speaking
Your Answer
Question
Everyone has an image, an individual or an organization. The question is, is it
bad or
Correct Answer
Good
Your Answer
Good
Question
A press conference should be called when there's a reason for :-
Correct Answer
Two way communication
Your Answer
News to tell
Question
If there are pictures with the release, use the phrase with :-
Correct Answer
Art
Your Answer
Art
Question
Correct Answer
Convincing and Inspiring , Good Orator , Able to address gathering
Your Answer
Question
with :-
Correct Answer
Your Answer
National , Regional , Global
True/False
Question
Once you have invited the reporters there is no need to remind them.
Correct Answer
False
Your Answer
False
True/False
Question
The fundamental democracy that played a major role in the American
Campaign
Correct Answer
True
Your Answer
True
Question
The design princples can been arranged by different elements viz.
Correct Answer
Balance , Proportion , Sequence
Your Answer
Question
In a corporate identity if the building is constructed of granite and glass it sends
out signals of :-
Correct Answer
Prosperity and Competence
Your Answer
Rich and Famous
True/False
Question
Correct Answer
False
Your Answer
False
Question
The buyers buy for business or non profit motives, these consists of
Correct Answer
Businesses , Government , Non-Government Organisation
Your Answer
Select The Blank
Question
Correct Answer
50$
Your Answer
40$
Select The Blank
Question
Johnson and Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic
Match The Following
Question
Correct Answer
Your Answer
Speakers on Radio and TV
Showcase of Unique abilities
Advertising
Generating Publicity
Good Work of Organization
Long term Business Strategy
Urgent Information to be communicated
Media Community
Media Community
Invite Speakers
True/False
Question
Many companies do not use symbols.
Correct Answer
True
Your Answer
False
Select The Blank
Question
Skilful media relations involves treading the fine line between catering for the
________.
Correct Answer
Organization
Your Answer
Customers
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Credibility
Your Answer
Credibility
Select The Blank
Question
Correct Answer
Opinion
Your Answer
Opinion
Question
The San Diego and Electric company had placed order with certain :-
Correct Answer
Arab companies
Your Answer
Arab companies
Question
The press kits desgined by Johnson and Johnson included :-
Correct Answer
J and J history , Name of top people , Financial results
Your Answer
Question
While scheduling the press conferences be aware of the :-
Correct Answer
Media Deadlines
Your Answer
Media Deadlines
Select The Blank
Question
Organisations use a variety of spokespersons depending upon the ________and
the audience.
Correct Answer
Message
Your Answer
Message
True/False
Question
In Mumbai there are reporters who specialize in stories relating to the
Government.
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Clarity of message
Audience understands the message
Expert Communicator
Mass Media endorsements
Manipulation Techniques
Illogical reasoning
Illogical reasoning
Persuasive speaking
Partial commitment
Partial commitment
Question
Correct Answer
Your Answer
Exaggerations , Plausible , Uninhabited
Question
The crisis management team should have the ability of :-
Correct Answer
Irregular Hours , No Sleep , Working hours long
Your Answer
Irregular Hours , Working hours long , to handle situation effectively
Select The Blank
Question
Correct Answer
Distributed
Your Answer
Marketing - Advertising & Public Relations - Symboisis Assignment -
SCDL Posted On: 5/5/2010 2:23:21 PM
Select The Blank

Question Organisations use a variety of spokespersons depending upon
the ________and the audience.
Correct Answer Message
Your Answer Message
Select The Blank
Question Fillers are material used to fill in the empty at the ________
minute.
Correct Answer Last
Your Answer Last

Question The PR pactitioner practises media relations for two purposes
one to send information and other to :-
Correct Answer Gather Information
Your Answer Gather Information

Question The designs elements comprises of
Correct Answer Lines & Colour , Shapes & Sounds , Space
Your Answer Lines & Colour , Shapes & Sounds , Space
True/False
Question Internet is part of electronic media
Your Answer True

Question The modern day advertising has its roots in
Correct Answer USA
Your Answer USA

Question Randy McCarthy worked for :-
Correct Answer Boise Statesman
Your Answer Boise Statesman

Question The catcholic Church reponded with its own counter reformation
by means of :-
Correct Answer Speeches , Books , Pamphlets
Your Answer Speeches , Books , Pamphlets
True/False
Question Very often the presence of a well known celebrity can liven up a
routine company function
Correct Answer True
Your Answer True
Question
In a crisis, in management team, every person must be capable of working under extreme :-
Correct Answer
Pressure
Your Answer
Pressure
Select The Blank

Question
It is difficult task as it is peoples actions that builds or destroys ________ of an organization.
Correct Answer
Reputation
Your Answer
Image

Question
In Egyptian era the Governments have always engaged in what is known as :-
Correct Answer
Public Information , Public Relations , Public Affairs
Your Answer
Public Information , Public Relations , Public Comunicators
Select The Blank

Question
Correct Answer
Opinion
Your Answer
Opinion
Match The Following

Question
Correct Answer
Your Answer
Stories
newworthy
Pyramid
Date
Heading
Date of Birth
Copy
Pyramid
newworthy
Accuracy
Life blood
Year of coperation

Question
Correct Answer
Why , How , What
Your Answer
Why , How , What

Question
The feature story is valuable publicity tool and an idea vehicle for helping people
understand :-
Correct Answer
Your Answer
Select The Blank

Question
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words

Question
Advertising contributes to
Correct Answer
Profits
Your Answer
Increase in sales

Question
Correct Answer
Second World war.
Your Answer
Second World war.

Question
A brand is a valuable :-
Correct Answer
Assest
Your Answer
Name
Select The Blank

Question
The ________ revolution led to number of inventions that had an impact on communications.
Correct Answer
Industrial
Your Answer
Industrial

Question
Correct Answer
Your Answer

Question
Correct Answer
Your Answer

Question
Correct Answer
Credibility
Your Answer
Credibility
True/False
Question
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
False
Your Answer
False

Question
If any of your media contacts express a strong wish not to be reminded make a note of that
and honour their :-
Correct Answer
Preferences
Your Answer
Preferences

Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Erik Thovaldson named the island as greenland.
Correct Answer
True
Your Answer
True
Select The Blank

Question
J AND J also campaigns with the ________ .
Correct Answer
Government
Your Answer
Government

Question
The typed lines should be kept :-
Correct Answer
Your Answer
True/False
Question
In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer
False
Your Answer
False

Question
Correct Answer
Your Answer
True/False
Question
Unfortunately statistics prove that more often it is the female employees who get harassed by
their male counterparts.
Correct Answer
True
Your Answer
True
True/False
Question
The first advertisinment on A AND F pears bought a picture tilted "bubbles" was launched in
1886.
Correct Answer
True
Your Answer
True
Select The Blank

Question
Johnson AND Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic

Question
Advertising is any paid form of non personal presentation and promotion of ideas, goods,
services by an
Correct Answer
Identified sponsor
Your Answer
Identified sponsor

Question
To become a good and well known Public Relation practitioner, one should develop
numerous :-
Correct Answer
Skills
Your Answer
Skills

Question
A PR practitioner have access to a lot of information and are constantly in touch with news
sources related to :-
Correct Answer
Your Answer
Select The Blank

Question
Testimony means actual user share their________ in the form of an ad.
Correct Answer
Experience
Your Answer
Experience

Question
Correct Answer
Your Answer

Question
Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer
Atlantic
Your Answer
Atlantic

Question
Correct Answer
Your Answer

Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Correct Answer
Sales
Your Answer
Sales
Select The Blank

Question
During the test revealed in J AND J case, it was found that ________ capsules contained
Cyanide.
Correct Answer
75
Your Answer
75

Question
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Your Answer
Select The Blank

Question
Correct Answer
Distributed
Your Answer
Distributed

Question
Correct Answer
Your Answer
Select The Blank

Question
In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.
Correct Answer
Mental
Your Answer
Mental

Question
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
Your Answer
Select The Blank

Question
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984
True/False
Question
Correct Answer
False
Your Answer
True
Match The Following

Question
Correct Answer
Your Answer
Exchange of goods
Exchange of goods
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste
at 5:48 AM 0 comments Links to this post
Labels: Advertising and Public Relations
Advertising and Public Relations - 5

Question
By which sign the end of your release is marked ande which is repeated several times?
Correct Answer
####
Your Answer
****

Question
Correct Answer
Your Answer
Select The Blank

Question
In the DAGMAR model it is based on the premise that there are series of ________ steps
through which a brand must climb.
Correct Answer
Mental
Your Answer
Six

Question
Correct Answer
Unannounced
Your Answer
Unannounced
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
True
Your Answer
False

Question
The feature story is valuable publicity tool and an idea vehicle for helping people
understand :-
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Select The Blank

Question
Correct Answer
1984
Your Answer
1984

Question
The PR practitioner has to understand and be skilled in the usage and application of all :-
Correct Answer
Communication Media
Your Answer
Communication Media
Select The Blank

Question
Correct Answer
Outstation
Your Answer
Outstation
True/False
Question
Correct Answer
True
Your Answer
True

Question
People get involved with issues or pay attention to message that appeal to their psychic or :-
Correct Answer
Economic needs
Your Answer
Economic needs

Question
Correct Answer
Second World war.
Your Answer
Second World war.
True/False
Question
Correct Answer
True
Your Answer
True
Match The Following

Question
Correct Answer
Your Answer
Relationship
Symmetrical Model
Geometic Model
Publicity
Press Agentry Model
Press Agentry Model
Information
Advocacy
Asymmetrical Model
Asymmetrical Model

Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
True

Question
Correct Answer
Your Answer

Question
Correct Answer
Mistakes
Your Answer
Mistakes
Match The Following

Question
Correct Answer
Your Answer
Exchange of goods
Exchange of goods
USA
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Question
and honour their :-
Correct Answer
Preferences
Your Answer
Preferences

Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
True/False
Question
After three and half years another death occurred the vicitm was 60 years old woman from
New York
Correct Answer
False
Your Answer
False
True/False
Question
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True
Select The Blank

Question
During the test revealed in J AND J case, it was found that ________ capsules contained
Cyanide.
Correct Answer
75
Your Answer
45

Question
Correct Answer
Infrastructure
Your Answer
Professional people

Question
Correct Answer
Publicity Program
Your Answer
Publicity Program

Question
Correct Answer
Your Answer

Question
Correct Answer
Your Answer
Select The Blank

Question
Correct Answer
Months
Your Answer
Days
Select The Blank

Question
"People working with you" this means offering them Salary, Promotions ________, and
Training opportunities to motivate them.
Correct Answer
Perks
Your Answer
Perks
True/False
Question
Correct Answer
False
Your Answer
False

Question
Correct Answer
Why , How , What
Your Answer
Why , What , Whose

Question
SWOT stands for
Correct Answer
Your Answer
Select The Blank

Question
Correct Answer
Advertising
Your Answer
Advertising

Question
Correct Answer
Public
Your Answer
Customer
Select The Blank

Question
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24

Question
Correct Answer
USA
Your Answer
USA

Question
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Select The Blank

Question
Correct Answer
Maturity
Your Answer
Decline
Select The Blank

Question
Correct Answer
Hear
Your Answer
Hear

Question
Correct Answer
Heading
Your Answer
Heading
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank

Question
Correct Answer
Last
Your Answer
Last
Select The Blank

Question
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Coverage
True/False
Question
Public relations does not have a strong industry association to guide its growth in a controlled
manner.
Correct Answer
True
Your Answer
False

Question
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time
True/False
Question
During the press conference it is advisible to only communicate the news it should be one
way communication.
Correct Answer
False
Your Answer
False

Question
The Bryan-McKinley presidential campaign was first to mount an all out effort of public
opinion in :-
Correct Answer
1896
Your Answer
1875

Question
Correct Answer
Your Answer
Planning, Creativity,Production , Media and Agency Management , After sales AND
Services Management

Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
The Body Copy consists of the main text.
Correct Answer
True
Your Answer
True
Select The Blank

Question
The observers are paid to watch and ________
Correct Answer
Write
Your Answer
Write

Question
Correct Answer
Unannounced
Your Answer
Unannounced
Select The Blank

Question
More and more people began to read newspaper and ________
Correct Answer
Magzine
Your Answer
Magzine

Question
Correct Answer
Your Answer

Question
The corporate identity of an organisation is sum of all :-
Correct Answer
Visual cues
Your Answer
Social workforce
True/False
Question
Correct Answer
False
Your Answer
False

Question
The process of identifying and advertising to a group of prime prospect is called as
Correct Answer
Target Marketing
Your Answer
Target Marketing
True/False
Question
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True

Question
A Public Relation professional who counted over 500 different definitions for PR was known
as :-
Correct Answer
Rex Harlow
Your Answer
Dennis Martin

Question
Public information came into the exsitence at the time of ancient egyptians which are :-
Correct Answer
5000 years ago
Your Answer
5000 years ago

Question
Adams legacy also inculded :-
Correct Answer
Newspaper essays , Speeches , Parades
Your Answer
Newspaper essays , Speeches , Posters

Question
Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer
Counsellors
Your Answer
Counsellors
Select The Blank

Question
Correct Answer
Hear
Your Answer
Hear
Select The Blank

Question
Correct Answer
URL
Your Answer
URL
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank

Question
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Organization

Question
Correct Answer
Your Answer

Question
Correct Answer
Your Answer
Question
People are good at :-
Correct Answer
Reacting
Your Answer
Reacting

Question
Culture means
Correct Answer
Your Answer
Select The Blank

Question
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24
True/False
Question
Correct Answer
False
Your Answer
True

Question
The Body Copy is also called as
Correct Answer
Main Text
Your Answer
Text

Question
In every organisation there are requirements for the management to communicate with
different audiences this sort of communication is called as :-
Correct Answer
One to many communication
Your Answer
Public Speech

Question
The financial information can be reached by the way of :-
Correct Answer
Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer
Annual General Report , Quaterly Reports , Share Prices
Match The Following

Question
Correct Answer
Your Answer
Promoting AND Elaborating events
Boston Massacre
Pamphlet
Public Relation Startegies
Publications
Publications
Persuasive communication
Western Social
Newspaper
Harvard
Pamphlet
Western Social
Select The Blank

Question
Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer
Message
Your Answer
Message

Question
In advertsement collateral material refers to
Correct Answer
Brochures , Video Tapes , Product Leaflets
Your Answer
Insertions , Brochures , Product Leaflets
Select The Blank

Question
The video tele conference of J AND J was of ________ minutes.
Correct Answer
90
Your Answer
90
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
False
Match The Following

Question
Correct Answer
Your Answer
Invitations
Reporter
Editor, Journalist
Photographs
Invitation
TV Crew
Media Events
Press Conference
Technicians
Reminder calls
Editor, Journalist
Press Conference

Question
Correct Answer
Your Answer

Question
Researching, conducting and evaluating on a continual basis are program of action. These are
done to achieve public understanding, these may also include :-
Correct Answer
Your Answer

Question
There are three type of situtations in which you can paln an interview with a journalist these
are :-
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
Position
Your Answer
Position
Select The Blank

Question
Traditionally the PR program is divided into ________.
Correct Answer
Your Answer

Question
Advertisers describe consumer audience through
Correct Answer
Demographics
Your Answer
Phsycological
Select The Blank

Question
Correct Answer
Channeling
Your Answer
Channeling

Question
In DAGMAR model the different stages are:
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank

Question
Story-board corresponds to the layout which is illustrated ________
Correct Answer
Frame by Frame
Your Answer
Frame by Frame
Select The Blank

Question
Correct Answer
Words
Your Answer
Words

Question
A number of agencies are now focusing on :
Correct Answer
Research
Your Answer
Consumers
True/False
Question
The market share fell from 37 % to 23%.
Correct Answer
False
Your Answer
False

Question
Those who work for the organization are called as :-
Correct Answer
Internal Public
Your Answer
Internal Public

Question
Correct Answer
1900-1921
Your Answer
1900-1921
Question
Advertising that is delivered directly to the consumer by mail refers to
Correct Answer
Direct Mail
Your Answer
Direct Mail

Question
Correct Answer
Your Answer
Television AND Radio Channels , Websites , Advertisements

Question
The spokesperson should be :-
Correct Answer
People friendly
Your Answer
Smart AND Intellegent
Select The Blank

Question
The internal publication which was a 4 page news letter was called as ________.
Correct Answer
Update
Your Answer
Update

Question
Correct Answer
Your Answer
Headline , Double spaced , Written in a perfect square

Question
Invitations for press conferences should be always :-
Correct Answer
Typed
Your Answer
Typed
True/False
Question
Correct Answer
False
Your Answer
False

Question
Pope Urban II used communication systems which involved :-
Correct Answer
Your Answer

Question
Correct Answer
Your Answer

Question
A crisis often gathers momentum with great :-
Correct Answer
Rapidity
Your Answer
Speed

Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False

Question
Correct Answer
Your Answer
Hoardings , Books , Pamphlets
Match The Following
Question
Correct Answer
Your Answer
Motivation
External Public
Advertisement
Maintaining Relationships
Select The Blank

Question
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Chance
True/False
Question
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False
True/False
Question
Abraham Maslow was a great Philosopher.
Correct Answer
False
Your Answer
True
True/False
Question
The better informed employees are likely to spread damaging misinformation.
Correct Answer
False
Your Answer
True

Question
A successful advertisment works when it fulfills desire and
Correct Answer
Need
Your Answer
Need
Select The Blank

Question
Do not choose a location just because it has network affiliated stations since the networks
often do not use material from their affiliates except for ________ and major crimes.
Correct Answer
Disasters
Your Answer
Disasters
Select The Blank

Question
The The release should end with ' -30-' or ________
Correct Answer
"****"
Your Answer
"****"

Question
Correct Answer
Second World War
Your Answer
First World War
Match The Following

Question
Correct Answer
Your Answer
Media Strategy
Print Media
Electronic Media
Redio, Television
Redio, Television
Media Objective
True/False
Question
Unfortunately statistics prove that more often it is the female employees who get harassed by
their male counterparts.
Correct Answer
True
Your Answer
True
Select The Blank

Question
In communication process the source ________ the messages.
Correct Answer
Encodes
Your Answer
Encodes

Question
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time

Question
Expert communicators use a number of devices such as :-
Correct Answer
Drama , Statistics , Examples
Your Answer
Statistics , Examples , Shows

Question
In nineteenth century food processing industry began famous and reputed names which came
into lime light were
Correct Answer
Your Answer

Question
Correct Answer
Your Answer
Select The Blank

Question
Correct Answer
Hierarchy
Your Answer
Hierarchy

Question
Correct Answer
Your Answer
Select The Blank

Question
The advocacy model was built during the middle of ________ century.
Correct Answer
20th
Your Answer
18th
Select The Blank

Question
Correct Answer
URL
Your Answer
URL

Question
Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up
the neighbourhood
Your Answer
the neighbourhood

Question
Media agencies handles:
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
The spokesperson should be Verbose.
Correct Answer
False
Your Answer
False

Question
Check for the passage ways, door ways, and elevators large enough to accommodate :-
Correct Answer
Bulky equipment
Your Answer
Bulky equipment
Select The Blank

Question
As world becomes a ________ place, where news travel with great speed.
Correct Answer
Smaller
Your Answer
Tiny

Question
Correct Answer
Publicity Program
Your Answer
Publicity Program

Question
Crisis communication staff needs to be throughly trained to work together as a :-
Correct Answer
Team
Your Answer
Good communicator
Select The Blank

Question
Correct Answer
Words
Your Answer
Words
Select The Blank

Question
Correct Answer
Last
Your Answer
Last

Question
The advertising agency plays a key role in:
Correct Answer
Your Answer
Select The Blank

Question
All large companies develop a ________ identity manual
Correct Answer
Corporate
Your Answer
Corporate

Question
In a corporate identity if the building is constructed of granite and glass it sends out signals of
:-
Correct Answer
Your Answer
Match The Following

Question
Correct Answer
Your Answer
1982
America
America
Audio
Philadelphia
Philadelphia
Recovery Campaign
New York
Texas
Situation
Chicago
New York
True/False
Question
Influencer acts as a consultant.
Correct Answer
True
Your Answer
True

Question
are :-
Correct Answer
Your Answer
Proactive , Reactive , Informal
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
The journalist can publish whatever he wants.
Correct Answer
False
Your Answer
False

Question
Persuasion is used to change or neutralise hostile :-
Correct Answer
Opinion
Your Answer
Opinion

Question
Correct Answer
Sales
Your Answer
Sales

Question
Correct Answer
USA
Your Answer
USA

Question
Correct Answer
Your Answer

Question
A corporate identity is very important part of the Company image and
Correct Answer
Communications
Your Answer
Communications

Question
Correct Answer
Your Answer
Select The Blank

Question
Correct Answer
50$
Your Answer
50$
True/False
Question
Correct Answer
True
Your Answer
False
Match The Following

Question
Correct Answer
Your Answer
Exchange of goods
USA
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Question
and honour their :-
Correct Answer
Preferences
Your Answer
Crew

Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True

Question
Correct Answer
Public
Your Answer
Share Holder
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank
Question
The production department is responsible for ________ the creative concepts.
Correct Answer
Translating
Your Answer
Translating
Select The Blank

Question
"We very much prefer to see the ________ before they are released", says an editor of an
Popular Indian Computer Publication.
Correct Answer
Product
Your Answer
Product

Question
Correct Answer
1900-1921
Your Answer
1899-1925
True/False
Question
Correct Answer
False
Your Answer
False
Select The Blank

Question
Correct Answer
1984
Your Answer
1985

Question
Culture means
Correct Answer
Your Answer

Question
Correct Answer
Your Answer

Question
Check for the passage ways, door ways, and elevators large enough to accommodate :-
Correct Answer
Bulky equipment
Your Answer
Bulky equipment

Question
Correct Answer
Your Answer
Designing a territory , Data Collection , Tabulation, Analysis and Results

Question
Correct Answer
Your Answer
Salient , Answer a felt need , Analysing the facts
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
False
Your Answer
True

Question
Correct Answer
the neighbourhood
Your Answer
Practicing environment protection drives , Cleaning up the neighbourhood , Organising
Blood Camps

Question
Correct Answer
Your Answer
Select The Blank

Question
For testing the advertisement, adveretisers uses ________
Correct Answer
Focus Groups
Your Answer
Target Audience

Question
Marketing plan starts with:
Correct Answer
Situation Analysis
Your Answer
SWOT Analysis
Select The Blank

Question
Correct Answer
Hierarchy
Your Answer
Hierarchy
Select The Blank

Question
Correct Answer
Channeling
Your Answer
Communicators

Question
Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety ,
Your Answer

Question
Correct Answer
Your Answer
Question
All good companies have a manual of :-
Correct Answer
Operations
Your Answer
Operations
True/False
Question
Correct Answer
False
Your Answer
True
True/False
Question
Correct Answer
False
Your Answer
False

Question
Correct Answer
Your Answer
Select The Blank

Question
Correct Answer
Position
Your Answer
Number of words in the ad.
Select The Blank

Question
For holding a press conference invitations are to be sent and ________ has to be selected.
Correct Answer
Venue
Your Answer
Venue
Select The Blank

Question
The words in your headings will usually be for ________ release
Correct Answer
Immediate
Your Answer
Immediate
True/False
Question
J and J offered a reward of $200,000 for capturing the perpetrators.
Correct Answer
False
Your Answer
False

Question
Correct Answer
Your Answer

Question
A PR practitioner have access to a lot of information and are constantly in touch with news
sources related to :-
Correct Answer
Your Answer
Social Changes , Financial Changes , Political Changes

Question
A PR should always have a track of :-
Correct Answer
Bottlenecks
Your Answer
Quality of communication exchange
Question
Advertising research is an :-
Correct Answer
Information Tool
Your Answer
Information Tool

Question
Advertisment copy consists of the body copy, Slogans and
Correct Answer
Head Line
Your Answer
Head Line
True/False
Question
During the press conference it is advisible to only communicate the news it should be one
way communication.
Correct Answer
False
Your Answer
True
Select The Blank

Question
It is the PR practitioners task to ________ and enhance the organisations reputation.
Correct Answer
Protect
Your Answer
Build
Select The Blank

Question
Planning and Implementation are the efforts done by the organization to influence or
________ public Policy.
Correct Answer
Change
Your Answer
Improve

Question
The various types of advertisments are
Correct Answer
Your Answer

Question
are :-
Correct Answer
Your Answer

Question
Another internal roles of PR are that of :-
Correct Answer
Your Answer

Question
Everyone has an image, an individual or an organization. The question is, is it bad or
Correct Answer
Good
Your Answer
Good

Question
A press conference should be called when there's a reason for :-
Correct Answer
Two way communication
Your Answer
News to tell

Question
If there are pictures with the release, use the phrase with :-
Correct Answer
Art
Your Answer
Art

Question
Correct Answer
Your Answer

Question
Correct Answer
Your Answer
National , Regional , Global
True/False
Question
Once you have invited the reporters there is no need to remind them.
Correct Answer
False
Your Answer
False
True/False
Question
The fundamental democracy that played a major role in the American Campaign
Correct Answer
True
Your Answer
True

Question
The design princples can been arranged by different elements viz.
Correct Answer
Your Answer

Question
In a corporate identity if the building is constructed of granite and glass it sends out signals of
:-
Correct Answer
Prosperity and Competence
Your Answer
Rich and Famous
True/False
Question
Correct Answer
False
Your Answer
False

Question
The buyers buy for business or non profit motives, these consists of
Correct Answer
Your Answer
Select The Blank
Question
Correct Answer
50$
Your Answer
40$
Select The Blank

Question
Johnson and Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic
Match The Following

Question
Correct Answer
Your Answer
Speakers on Radio and TV
Showcase of Unique abilities
Advertising
Generating Publicity
Urgent Information to be communicated
Media Community
Media Community
Invite Speakers
True/False
Question
Many companies do not use symbols.
Correct Answer
True
Your Answer
False
Select The Blank

Question
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Customers
True/False
Question
Correct Answer
True
Your Answer
True

Question
Correct Answer
Credibility
Your Answer
Credibility
Select The Blank

Question
Correct Answer
Opinion
Your Answer
Opinion

Question
The San Diego and Electric company had placed order with certain :-
Correct Answer
Arab companies
Your Answer
Arab companies

Question
The press kits desgined by Johnson and Johnson included :-
Correct Answer
Your Answer

Question
While scheduling the press conferences be aware of the :-
Correct Answer
Media Deadlines
Your Answer
Media Deadlines
Select The Blank

Question
Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer
Message
Your Answer
Message
True/False
Question
In Mumbai there are reporters who specialize in stories relating to the Government.
Correct Answer
False
Your Answer
False
Match The Following

Question
Correct Answer
Your Answer
Clarity of message
Expert Communicator
Manipulation Techniques
Illogical reasoning
Illogical reasoning
Persuasive speaking
Partial commitment
Partial commitment

Question
Correct Answer
Your Answer
Exaggerations , Plausible , Uninhabited

Question
The crisis management team should have the ability of :-
Correct Answer
Irregular Hours , No Sleep , Working hours long
Your Answer
Irregular Hours , Working hours long , to handle situation effectively
Select The Blank

Question
Correct Answer
Distributed
Your Answer
Distributed
Select The Blank
Question Story-board corresponds to the layout which is
illustrated ________
Correct Answer Frame by Frame
Your Answer Frame by Frame

Question In a corporate identity if the building is constructed of
granite and glass it sends out signals of :-
Correct Answer Prosperity & Competence
Your Answer Truth & Honest
Select The Blank

release
Correct Answer Immediate
True/False
Question The first advertisinment on A & F pears bought a picture
tilted "bubbles" was launched in 1886.
Correct Answer True
Your Answer True

Question Media relations are very important this is largely due to
the vast number of :-
Your Answer Publications , Television & Radio Channels ,
Advertisements

Correct Answer Strength & Weakness
Your Answer Merits & Demerits

Your Answer Disrtibuting Handbills , Word of Mouth , Slogans & Symbols
Question All good companies have a manual of :-
Correct Answer Operations
Your Answer Operations
Select The Blank

Question Organisations use a variety of spokespersons depending
upon the ________and the audience.
Your Answer Message

Question The most persuasive messages are :-
Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed , Contains one primary data
Select The Blank

when they could have been given the same information in a ________.
Correct Answer Press release
Select The Blank

Question Sometimes female employees have to travel ________
Correct Answer Outstation
Your Answer Abroad

Question A Public Relation professional who counted over 500
different definitions for PR was known as :-
Correct Answer Rex Harlow
Your Answer Rex Kirby

Question Erik Thorvaldson discovered an uninhabited of ice and
snow in North :-
Correct Answer Atlantic
Your Answer America
Match The Following

Information about working conditions Safety measures Safety measures
Government Information efforts are to Eduacting the administrators
and bureaucrats Eduacting the administrators and bureaucrats
Coroporate success depends on workforce that believes in beign
treated fairly believes in beign treated fairly
Director of corporate communication Director of public Relations
Director of public Relations

Question It is universal preference that we like to hear the story
from the :-
Correct Answer Horses mouth
Your Answer Horses mouth
True/False
Question The advertising plan basically focuses on Target, Message
& Media
Correct Answer True
Your Answer True
Select The Blank

Correct Answer Apple
Your Answer Apple
True/False
perpetrators.
Your Answer True
Select The Blank

Question The video tele conference of J & J was of ________ minutes.
Correct Answer 90
Your Answer 90
Select The Blank

Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit
Your Answer Positioning Benefit

Select The Blank
Question It is difficult task as it is peoples actions that builds
or destroys ________ of an organization.
Correct Answer Reputation
Your Answer Reputation

Your Answer Lines & Colour , Shapes & Sounds , Space , Graphics &
Illustrations
True/False
Question The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True
True/False
product.
Your Answer False
Select The Blank

Question For testing the advertisement, adveretisers uses ________
Correct Answer Focus Groups

Question Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer One way Form

invented the
Correct Answer Telephone , Telegraph , Photography
Your Answer Photography , Telephone , Television

Your Answer Insertions , Brochures , Product Leaflets
Select The Blank
Question The production department is responsible for ________ the
creative concepts.
Correct Answer Translating
Your Answer Producing

Your Answer Government Offices , Press

Question In a crisis, in management team, every person must be
capable of working under extreme :-
Correct Answer Pressure
Your Answer Pressure
True/False
Correct Answer True
Your Answer True

Question The San Diego & Electric company had placed order with
certain :-
Correct Answer Arab companies
Your Answer Russian companies

Question The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Financial results , How it went wrong
Match The Following

Relationship Symmetrical Model Symmetrical Model
Publicity Press Agentry Model Grunig Model
Information Public Information Model Public Information Model
Advocacy Asymmetrical Model Asymmetrical Model

Your Answer Why , What , Whose
Question Public Relation practitioners play a dual role, they are
advisiors as well as :-
Correct Answer Counsellors
Your Answer Counsellors
True/False
Question The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True

Question Advertising research is an :-
Correct Answer Information Tool
Your Answer Marketing Tool
True/False
Question Very often the presence of a well known celebrity can
liven up a routine company function
Correct Answer True
Your Answer True

Question The functions of an advertising agency are
Correct Answer Account Management , Planning,
Creativity,Production , Media and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency
Management

Question In nineteenth century food processing industry began
famous and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Coke
True/False
Question Over all 60 cities were selected for nation wide press
conference in J & J case.
Your Answer True
True/False
Question Abraham Maslow was a great Philosopher.
Your Answer False

Question The PR practitioner advises management on preparing the
policy frame works and also develops systems for implementation, they
also make sure that no job candidates are discriminated against any
particular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious orderDistributed
Select The Blank


Select The Blank

release
True/False
Correct Answer True
Your Answer True

Advertisements



Select The Blank

Your Answer Message

Select The Blank

Select The Blank

Your Answer Abroad

snow in North :-
Your Answer America
Match The Following


from the :-
True/False
& Media
Correct Answer True
Your Answer True
Select The Blank

Your Answer Apple
True/False
perpetrators.
Your Answer True
Select The Blank

Correct Answer 90
Your Answer 90
Select The Blank
________

Select The Blank


Illustrations
True/False
Correct Answer True
Your Answer True
True/False
product.
Your Answer False
Select The Blank


invented the

Select The Blank

creative concepts.


True/False
Correct Answer True
Your Answer True

certain :-

Match The Following


True/False
Correct Answer True
Your Answer True

True/False
Correct Answer True
Your Answer True

Management

True/False
Your Answer True
True/False
Your Answer False

particular
Your Answer Caste , Race , Creed or Religious order
Select The Blank


Select The Blank

release
True/False
Correct Answer True
Your Answer True

Advertisements



Select The Blank

Your Answer Message

Select The Blank

Select The Blank

Your Answer Abroad


snow in North :-
Your Answer America
Match The Following


from the :-
True/False
& Media
Correct Answer True
Your Answer True
Select The Blank

Your Answer Apple
True/False
perpetrators.
Your Answer True
Select The Blank

Correct Answer 90
Your Answer 90
Select The Blank

________

Select The Blank


Illustrations
True/False
Correct Answer True
Your Answer True
True/False
product.
Your Answer False
Select The Blank


invented the

Select The Blank

creative concepts.


True/False
Correct Answer True
Your Answer True

certain :-

Match The Following



True/False
Correct Answer True
Your Answer True

True/False
Correct Answer True
Your Answer True
Management

True/False
Your Answer True
True/False
Your Answer False

particular
Your Answer Caste , Race , Creed or Religious order
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