Professional Documents
Culture Documents
A. Electrical Commerce
B. Electronic Commerce
C. Entertainment Commerce
View Answer
B. Electronic
_______describes e-commerce.
C. Surfing online
D. Both A & B
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B. Doing business electronically
A. Warehouse
B. Finance
C. Marketing
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D. None of the above
B. Supply Chain
C. Finance
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D. All of the above
A. Shopping
B. Retailing
C. Distribution
D. Commerce
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D. Commerce
A. Higher
B. Wider
C. Narrower
D. More
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C. Narrower
A. Marketplaces
B. Metamarkets
C. Electronic Markets
D. Electronic Network
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D. Electronic Network
A. E-Business
B. E-Commerce
C. Digital Business
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B. E-Commerce
A. Marketplaces
B. Metamarkets
C. Electronic Markets
D. Electronic Network
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C. Electronic Markets
A. Amazon Pantry
B. Reliance SMART
C. Flipkart Plus
D. DMart Ready
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B. Reliance SMART
A. Social Network
B. Social Commerce
C. Social Business
D. B&C
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D. B&C
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C. Enterprise Social Networks
A. Social Business
B. Social Enterprise
C. Web 2.0
D. Social Media
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B. Social Enterprise
A. Social Enterprise
B. Social Collaboration
C. Collaboration Commerce
D. Collaboration Media
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B. Social Collaboration
A. Collabrica
B. Collaberance
C. Collaboratio
D. Collaboraze
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C. Collaboratio
A. Group-centric
B. Individual-centric
C. Organization-centric
D. Society-centric
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B. Individual-centric
A. Group-centric
B. Individual-centric
C. Organization-centric
D. Person-centric
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A. Group-centric
A. E-Connected
B. Electronic Commerce
C. Essential Commerce
D. Electric Commerce
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B. Electronic Commerce
A. B2B
B. P2P
C. C2A
D. All of the above
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D. All of the above
A. B2B
B. P2P
C. B2C
D. C2B
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C. B2C
A. B2B
B. B2C
C. C2B
D. C2C
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D. C2C
A. Licensing
B. Transaction
C. Affiliate
D. Subscription
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D. Subscription
A. Indirect Marketing
B. Marketplace
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C. Online Direct Marketing
A. WordPress Framework
B. E-commerce Framework
C. Business Framework
D. .NET Framework
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B. E-commerce Framework
A. Aggregator Model
B. Dropshipping
C. Affiliate
D. Advertising Model
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B. Dropshipping
A. Business To Customer
B. Peer To Peer
C. Business To Business
D. Customer To Customer
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C. Business To Business
A. Affiliate
B. Advertising
C. Transaction
D. Aggregator
View Answer
B. Advertising
B. 50%
C. 65%
D. 30%
View Answer
A. 100%
Explanation: Digital marketing is often referred to as online marketing, internet marketing or web
marketing.
Explanation: The 2 main pillars of digital marketing are online marketing and offline marketing.
Explanation: Marketing that moves away from a transaction-based effort to a conversation (i.e.
two-way dialogue) and can be described as a situation or mechanism through which marketers
and a customer (e.g. stakeholders) interact usually in real-time is known as:Interactive marketing.
7. In the first 10 years, the web was heavily used as a static publishing
and/or retailing (transactional) channel. This was known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.
View Answer
Ans : C
Explanation: The first 10 years of the web was characterized by what we call Web 1.0, wherein
the web was heavily used as a static publishing and/or retailing (transactional) channel.
Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging,
podcasting, video streams, wireless text messaging, and instant messaging.
Explanation: A website`s front - or home page should include none of the above options.
Explanation: This is the process of marketing accomplished or facilitated through the application
of electronic devices, appliances, tools, techniques, technologies and or systems:Electronic
marketing
Explanation: The term Digital Marketing was first used in the 1990s. The digital age took off
with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0
platform allowed users to find the information they wanted but did not allow them to share this
information over the web.
Explanation: Now digital marketing is becoming very popular due to the increase in internet
users, mobile phone users and digital content consumption.
Explanation: The keyword plays a major role in better content creation. This is basically the
development of a prioritized list of targeted search terms related to your customer base and
market segment.
15. ___________ help in providing the user the gist of what is the article
about.
A. Meta Description
B. Meta tags
C. Meta Description or Meta tags
D. None of the above
View Answer
Ans : C
Explanation: Meta Description or Meta tags help in providing the user the gist of what is the
article about.
23. What are plastic cards the size of a credit card that
contains an embedded chip on which digital information can
be stored?
A. customer relationship management systems cards
B. e-government identity cards
C. fedi cards
D. smart cards
Discussion
D. smart cards
58. Public key encryption uses multiple keys. One key is used
to encrypt data, while another is used to decrypt data. The key
used to encrypt data is called the _____ key, while the key
used to decrypt data is called the _____ key.
A. encryption, decryption
B. private, public
C. encryption, public
D. public, private
Discussion
D. public, private
70. Which factor represents how well your system can adapt
to increased demands?
A. availability
B. accessibility
C. reliability
D. scalability
Discussion
D. scalability
82. Which process can prevent data from lose due to computer
problems or human errors?
A. backup
B. recovery
C. benchmarking
D. data cleansing
Discussion
A. backup
91. What is a type of virus that spreads itself, not just from
file to file, but from computer to computer via e-mail and
other Internet traffic?
A. computer virus
B. worm
C. denial-of-service attack
D. none of the above
Discussion
B. worm
92. What floods a Web site with so many requests for service
that it slows down or crashes?
A. computer virus
B. worm
C. denial-of-service attack
D. none of the above
Discussion
C. denial-of-service attack
116. English physicist Tim Berner’s Lee was famous for the
establishment of
…………………..in 1990.
A. internet
B. www
C. intranet
D. none of these
Discussion
B. www
149. Information sent over the Internet commonly uses the set
of rules
called……………………
A. tcp/ip
B. ftp
C. http
D. gopher
Discussion
A. tcp/ip
154. Trade mark, copyright, patent law etc comes under the
purview of……………………
A. data protection
B. telecommunication laws
C. intellectual property laws
D. none
Discussion
C. intellectual property laws
155. Which one of the following is not a principle of e-
commerce ?
A. privacy
B. integrity
C. authentication
D. none of these
Discussion
D. none of these
202. The ability to change the product to better fit the needs of
the customer is called
______________.
A. customization
B. personalization
C. privacy
D. accessibility
Discussion
A. customization
247. When message & data are available only to those who
are authorized to view them is
known as ______ .
A. integrity
B. confidentiality
C. authenticity
D. privacy
Discussion
B. confidentiality
259. The percentage of people who visit web site and buy
something is known as _____
A. hits
B. conversion rate
C. affiliate
D. walk-in-customer
Discussion
B. conversion rate
287. English physicist Tim Berner’s Lee was famous for the
establishment of …………………..in 1990.
A. internet
B. WWW
C. Intranet
D. none of these
Discussion
B. WWW
320. The user reaches this page when they specify the address
of a website
A. Home page
B. Web page
C. Summary page
D. None of these
Discussion
A. Home page
374. Trade mark, copyright, patent law etc comes under the
purview of……………………
A. Data protection
B. Telecommunication laws
C. Intellectual property laws
D. None
Discussion
C. Intellectual property laws
390. CRM is :
A. Customer Relationship
B. Customer Relationship
C. Customer Recovery
D. Consumer Relation
Discussion
A. Customer Relationship
417. What are plastic cards the size of a credit card that
contains an
embedded chip on which digital information can be stored?
A. Customer relationship management systems cards
B. E-government identity cards
C. FEDI cards
D. Smart cards
Discussion
D. Smart cards
452. Which factor represents how well your system can adapt
to increased
demands?
A. Availability
B. Accessibility
C. Reliability
D. Scalability
Discussion
D. Scalability
465. What is a type of virus that spreads itself, not just from
file to file, but
from computer to computer via e-mail and other Internet
traffic?
A. Computer virus
B. Worm
C. Denial-of-service attack
D. None of the above
Discussion
B. Worm
466. What floods a Web site with so many requests for service
that it slows
down or crashes?
A. Computer virus
B. Worm
C. Denial-of-service attack
D. None of the above
Discussion
C. Denial-of-service attack
470. E-commerce is
A. B2C
B. B2B
C. C2B
D. All the above
Discussion
A. B2C
487. Most common uses of the Internet and the Web include
communicating, shopping,
A. searching, entertainment, and education
B. e-commerce, e-mail, and searching
C. e-mail, entertainment, and education
D. e -commerce, e-mail, and education
Discussion
A. searching, entertainment, and education
506. EFT is
A. Electronic Fund Transfer
B. Electrical fund transfer
C. Electronic fast transfer
D. None of the above
Discussion
A. Electronic Fund Transfer
517. ACH is
A. Acid consistency house
B. Automated clearing house
C. Automated consistency house
D. None of the above
Discussion
B. Automated clearing house
536. When surfing the Web, the browser interprets the HTML
command found in a document file, and displays it as a(n)
A. Applet page
B. Java page
C. Web page
D. Domain page
Discussion
C. Web page
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