MARKETING GUIDELINES

Welcome to Ayala Malls Vertis North! We are pleased to have you as our partner in promoting Ayala
Malls Vertis North (AM VN) as the first millennial mall catering to the hip-lifestyle of the free-spirited,
wired, and socially active northern community. Furthermore, AM VN should also be promoted as the
trendsetter for modern fashion, food and fun in Quezon City. It is the place where advanced technology
is fused with art and passion to create exciting innovations. We look forward to working with you on
projects that will reap benefits for both your stores and the mall. Rest assured that we will support you
in your various advertising and promotional activities.

In order to create synergy and maintain quality standards, proper guidelines are necessary. These
guidelines define the kind of activities you can do within the mall as well as the procedures for
implementing these activities. Please note that all merchants’ activities within Ayala Malls Vertis North
should be properly coordinated with us and a permit should always be secured to ensure its smooth
implementation.

Please take time to read these marketing guidelines.

Should it be necessary, please feel free to reach us:

JC Genato : 755-7900 loc. 6363 | genatojon.almi@ayalamalls.com.ph

: In charge of Level 2 and 4 Stores

Patricia Bucag : 755-7900 loc. 6364 | bucagpatricia.almi@ayalamalls.com.ph

: In charge of Ground Level, Level 1 and 3 Stores

We are looking forward to working hand-in-hand with you.

Thank you.

Jon Chris K. Genato

Associate Marketing Manager
1. DISTRIBUTION OF LEAFLETS

1.1 Permit Application:

• Submit the leaflet design, together with the request letter, for approval one week
before actual distribution.
• Permits will only be processed upon submission of design.
• Ayala Malls Vertis North Marketing will be in charge of assigning the schedule and
areas for fliering.
• Merchant may contact their assigned Ayala Malls Vertis North marketing point
person at their contact details above to follow-up on the approval of the design and
when the permit may be picked-up.

1.2 Leafleting Areas:

• Ayala Malls Vertis North merchants may do leafleting activities at the following mall
entrances for a specified time and period:

Basement Parking
a. Retail 1 Basement Parking Mall Entrance
b. Retail 3 Basement Parking Mall Entrance

Ground Level
a. Garden Area in between Pancake House and Retail 4 Entrance (below Bridgeway)
b. Garden Area in between Starbuck and Retail 3 Entrance (below Bridgeway)
c. Level 1 near Escalator Railing near Cole Hann (behind Concierge)

Food Merchants : 11AM – 2PM and 5PM – 8PM

Non-Food Merchants : 1PM – 3PM and 4PM – 7PM

Ayala Malls Vertis North Marketing reserves the right to change the designated
leafleting areas and schedules.

1.3 Duration:

• Newly-opened Merchants – New merchants shall be allowed to conduct leafleting

for a maximum of one (1) month. Newly-opened merchants or new merchants are
classified as those who have been in operation for three (3) months or less.
• Regular Merchants – Leafleting is allowed for ten (10) days per month.
• Permits may be renewed for extension, subject to approval.

1.4 Other Guidelines

• Leaflet size is 5.5 inches x 8.5 inches (half of a short bond paper). Please refer to the
MERCHANDISING LAYOUT GUIDELINES file for specifications and design. Fliering
permit will be released only upon approval of the flier layout.
 • Merchants should provide all leaflets and their own personnel to distribute leaflets.
Only one (1) person is allowed per area.
• It is important for leafleting personnel to bring a copy of the permit at all times.
• Persons distributing the leaflets should stand at the specified location and distribute
to passerby. They are not allowed to walk around the general vicinity area. Hawking
or persistently pursuing customers are also not allowed.
• Announcement in the leaflet (whether a promo, event, special offer, etc.) should
pertain only to the Ayala Malls Vertis North branch. Inclusion of the logo of Ayala
Malls Vertis North is a must.
• Only Ayala Malls Vertis North establishments and sponsors of the mall’s events are
allowed to distribute leaflets. Guards on duty reserve the right to turn away
outsiders or those who hand out leaflets without a permit.
• Ayala Malls Vertis North Marketing reserves the right to revoke the fliering permit
should there be any violations committed.

2. IN-STORE BANNERS

2.1 Permit Application:

• Submit the banner design, together with the formal letter, for approval two weeks
before actual installation.
• Permits will only be processed upon submission of design.
• Merchant may contact their assign Ayala Malls Vertis North marketing point person
at their contact details above to follow-up on the approval of the design.

2.2 Banner Areas:

• Banners may only be set up WITHIN store premises.

• Banners may be displayed at the store façade particularly behind the glass window.
• Standee banners should NOT be set-up in front of the store or beyond the store
premises.

2.3 Quantity and Duration:

• For a store promo or to announce an opening or launch of a new product

• The maximum allowable number of banners are:

Newly-opened stores - 1 piece for 1 month

Regular stores - 2 pieces for 2 weeks

2.4 Other Guidelines

• Banner Size is 2 ft x 5 ft (vertical)

• Please use professionally printed banners. Ayala Malls Vertis North Marketing
reserves the right to disallow the display of banners if content, design, or size does
not conform to the guidelines.
 • Banners should have the Ayala Malls Vertis North logo at the bottom right of the
poster and the correct and complete store address.
• For restaurants with outside seating area, a menu board will be allowed outside the
store, but within the outside seating area only.
•
2.5 Other Banner Areas (Subject to Merchandising Fees)

• Merchants may also opt to install the following, subject to charges and availability:

a. Billboard (P60,000 per month)

b. Lamppost Banners (P800 per banner per day)
c. Tombstone Ads (P16,000 per ad per month)

• Merchants shall provide their own banner material—the design of which is subject
to Ayala Malls Vertis North Marketing’s approval prior to production. Ayala Malls
Vertis North will issue an installation permit once all charges have been settled.
• Except for the billboard, Ayala Malls Vertis North Marketing shall be in charge of
installation and dismantling. Merchant shall pay for an installation fee of Php 1,000
per day to Ayala Malls Vertis North Marketing during installation and dismantling.
For billboards, merchant shall coordinate with Ayala Malls Vertis North Marketing re
the accredited billboard supplier for installation and dismantling services.

3. POSTERS

3.1 Permit Application

• Submit the poster design, together with the formal letter, for approval two weeks
before target installation date.

3.2 Quantity and Duration:

• The maximum allowable number and duration of posters are:

Newly-opened stores - 5 pieces for 1 month

Regular stores and kiosks/carts - 2 pieces for 2 weeks

• Slots are subject to availability. Ayala Malls Vertis North Marketing will be in charge
of assigning poster slots.

3.3 Other Guidelines:

• Posters should measure 18 inches x 24 inches (vertical). We will not accommodate

posters that do not conform to this size. Please refer to MERCHANDISING LAYOUT
GUIDELINES below for specifications and design.
 1. Place a solid white strip 3” high at the bottom of the poster. On the right side of
the white strip, place the Ayala Malls Vertis North logo. The merchant’s logo may
appear on the lower left side of the ad (refer to the illustration on the left).
2. Ayala Malls Vertis North logo must be proportionate to one another in size.
3. The standard format for the store’s address that must be used in all ads is: Store
Name, Level ___
4. Please note that the mall’s official name is Ayala Malls Vertis North. Please DO
NOT use Vertis North Mall, Vertis North or any other variations. Kindly apply the
correct spelling of the mall’s name in all advertising materials.
5. All merchandising materials (fliers, posters, lamppost banners, etc.) MUST BE
SUBMITTED to Ayala Malls Vertis North Marketing for approval prior to
production. Permits to install or distribute will be processed only upon approval
of the merchandising material layouts.

• Please use professionally printed posters. Ayala Malls Vertis North Marketing
reserves the right not to display posters if content, design, or size does not conform
to the guidelines.
• Upon approval of your request, submit the posters for installation. Ayala Malls
Vertis North Marketing will not be held liable for the loss or damage of posters.
• Ayala Malls Vertis North Marketing will handle the installation of posters upon
approval of design. Posters may be delivered to our office for installation.
Installation will be on a first-come, first-served basis, and subject to availability of
slots.

4. PICTORIALS / PHOTO SHOOTS

4.1 Permit Application

• Complete shoot details (time, venue, equipment and crew list, shot list, schedules,
celebrities, etc) must be submitted to Ayala Malls Vertis North Marketing two weeks
before the intended schedule.
• This will allow time for any coordination or any pre-production meetings that may
be necessary prior to approvals from merchants and/or Ayala Malls Vertis North and
the issuance of permits.

4.2 Within Store Premises

• Filming / pictorials for merchant purposes are allowed within the store premises
provided that the shoot is done during regular store hours.
• A permit from Ayala Malls Vertis North Marketing is needed whether the shoot / set
up is confined within store premises or in the common areas.
• Electrical requirements, if any, should be tapped to the requesting store’s electrical
source. However, should the electrical sources of common areas be used, a minimal
fee will be charged. Tapping at common areas will not be allowed unless permitted
by Ayala Malls Vertis North Marketing.

4.3 At Common Areas

 • Shoots at common areas are allowed as long as they are for merchant purposes.
Ayala Malls Vertis North Marketing shall evaluate whether incidental charges
(security, janitorial, electricity, etc.) shall be charged for the shoot.
• For shoots that will entail an extensive set-up, a Php 50,000.00 bond deposit
(refundable) is required, to be determined by Ayala Malls Vertis North Building
Admin.
• Shoot hours (including set-up and pull-out) are strictly limited to the following:

Weekdays: 9:00 pm to 9:00 am (next day) or 10:00 am to 2:00 pm

Weekends: SHOOTS ARE NOT ALLOWED DURING WEEKENDS
*This schedule is given to ensure that the shoot does not disrupt mall traffic flow during
operating hours. A penalty of Php 1,000.00 / hour and every fraction thereafter will be
charged if the shoot hours go beyond allowed hours.

• For any generator requirements, Ayala Malls Vertis North Marketing will assign an
appropriate parking area and will need to charge incidental charges (i.e. parking
slot, security, or traffic enforcers, if any).

5. MASCOT APPEARANCES

5.1 Permit Application

• A permit for any mascot appearance may be allowed within 1 meter from the
merchant’s store window. Kindly enumerate specific details of the objective and
activities of the mascot in a letter and submit to Ayala Vertis North Marketing for
approval one week before the requested mascot appearance.

5.2 Other Guidelines

• Mascots may go around the mall for a maximum of one hour per day, but limited
only to the level where their store is located, subject to Ayala Malls Vertis North
Marketing’s approval.

6. SAMPLING

6.1 Permit Application

• Submit a letter of request one week before actual sampling.

• Include list of products for sampling. These will be subject to approval.
• Only dry goods are allowed.

6.2 Sampling Areas and Schedule

• Sampling areas and schedules are the same as that for fliering mentioned above.
Ayala Malls Vertis North Marketing reserves the right to change the designated
sampling areas and schedules.
7. LIGHTBOXES

• Inquiries for permanent light boxes which are found within mall premises may be directed to
Ayala Malls Vertis North Marketing.

8. STORE OPENING / BLESSING / ANNIVERSARY CELEBRATIONS

8.1 Permit Application

• Ayala Malls Vertis North Marketing and Building Admin should always be informed
about a store celebration at least two (2) weeks before the event.
• A layout sketch along with a letter request indicating date, time and program of
activities should be submitted to Ayala Malls Vertis North Marketing.
• Please secure a permit from Ayala Malls Vertis North Marketing whether the
celebration is limited inside your store or will have a spillover to the common areas
of the mall.

8.2 Other Guidelines

• Subject to the approval of Ayala Malls Vertis North Marketing, merchant’s set-up
may be allowed to spill-over to the common areas of the mall up to 1 meter from
the store window.
• Set-up should be confined only to areas immediately within store frontage and
should not obstruct the display windows or entrances of the nearby stores.
• Set-up during mall hours is not allowed. Ingress should only be done after mall
hours.

9. PARADE / MOTORCADE

9.1 Permit Application

• Please secure a permit from Ayala Malls Vertis North Marketing.

• A sketch of the route, date, and time should be submitted together with the letter
of request, for Ayala Malls Vertis North Marketing’s approval. This has to be
submitted one month before the parade / motorcade.

9.2 Other Guidelines

• The route shall be subject to approval. Parades inside and outside the mall should
be coordinated with Ayala Malls Vertis North Marketing and Building Admin (in
collaboration with Traffic Management Team and Ayala Security Force).
• Vehicles should keep up with the regular flow of traffic.

10. EXHIBITS AND SPECIAL EVENTS

10.1 Exhibits
 • New merchants whose establishments have been in operation for 3 months or less
are encouraged to hold exhibits in the mall. A new merchant may avail of an exhibit
area, rent-free for a maximum of 2 weeks. This is valid within the store’s first 3
months of operations, subject to availability. Succeeding exhibits are to be charged
venue rental as a regular merchant.
• Ayala Malls Vertis North’s regular merchants may conduct their exhibits at
designated areas. A 50% discount will be applied on the venue rental cost for the
first 14 exhibit days. The succeeding exhibit dates are to be given a 25% discount.
• Interested merchants should submit a letter outlining the date, concept, preferred
venue and attach a design and layout / perspective at least 2 months prior to the
target exhibit date. These should be submitted for evaluation and approval, prior to
any bookings. Venues are subject to availability.
• Permits for exhibits will be issued by the Ayala Malls Vertis North Marketing after all
details are approved, all documents submitted and all charges settled.
• Specific to Ayala Malls Vertis North Activity Center, merchants are entitled to a
maximum duration of two weeks for use of this venue as an exhibit area. Use of the
Ayala Malls Vertis North Activity Center is also subject to availability.
• A copy of the complete exhibit guidelines may be secured from Ayala Malls Vertis
North Marketing.

10.2 Special Events

• Concerts or special shows for merchants’ purposes are allowed at the Ayala Malls
Vertis North Activity Center. However, a bond deposit of Php 50,000.00 (refundable
after implementation of the event) is required for major concerts.
• The program, layout and set-up of the activity should be submitted together with
the letter of request.
• The requesting merchant has the option to use their own sound system. They
should provide for their own electrical and security requirements, if needed.
However, should the establishment request to use common area electrical sources
as well as Ayala Malls Vertis North’s sound system, a fee will be charged. Incidental
charges like security, manpower, traffic enforcers, etc. will also be charged to the
establishment’s account.
• The merchant should also provide for its own promotional requirements such as
posters, backdrop, and press releases. All materials should include the Ayala Malls
Vertis North logo. All promotional materials should be sent to Ayala Malls Vertis
North Marketing for approval prior to production.
• Specific to the Ayala Malls Vertis North Activity Center, a new merchant may book
the Activity Center rent-free for 1 day. This is valid within the store’s first 3 months of
operations, subject to availability. Succeeding requests are to be charged venue
rental as a regular merchant. Slots are subject to availability & approval of event
concept.
• Permits for events will be issued by the Ayala Malls Vertis North Marketing after all
details are approved, all documents submitted and all charges settled.
• A copy of the complete special events guidelines may be secured from Ayala Malls
Vertis North Marketing.
11. STORE ADDRESS AND SIGNAGES

• All establishments must include “AYALA MALLS VERTIS NORTH” in their addresses and in
all advertising efforts such as print ads, TV ads, radio ads, etc.
• Below is the standard format for the store’s address that MUST BE USED in all collaterals,
advertising, PR and other store materials:

Store Name
Level ___, Ayala Malls Vertis North

Example:

XYZ Store
Level 1, Ayala Malls Vertis North

• Just in case you would like to include the complete address of the mall, below
is the official address:

Vertis North, phase 1&2, Lot 1&2, North Avenue, Quezon City

• Requests for permanent store signages, together with the design and material
specifications should be sent to the General Manager through the Building Administrator
for approval prior to the construction of the signage.