COURSE WORKSHEET | ULTIMATE ADVANTAGE

EMAIL BEST PRACTICES

CHEATSHEET

SECTION 6: DEVELOP YOUR OUTREACH SKILLS

 EMAIL BEST PRACTICES CHEATSHEET
This worksheet condenses all that you’ve learned about writing emails into one simple checklist.
Before you send off an email, make sure your masterpiece uses the strategies outlined here.

The Secret Sauce to Writing Emails that Get Noticed — The Fundamentals

❏ Use short, concise sentences and avoid blocks of text

❏ You can’t make them think. Your first few emails should be incredibly easy to respond to
❏ Run all of your important emails through Hemingway and Grammarly. Try to get your
Hemmingway “reading level” to be as low as possible.
❏ Don’t be formal and fancy. Write to them as if you were talking to them in person.
❏ Read your email out loud before you send it
❏ Use bullet points
❏ Your email should take less than 60 seconds to read out loud and should fit within “one
thumb scroll” on a mobile device.
❏ The email should be written in terms of THEM and demonstrate their value.
❏ Each email should include one of these elements:
1. Seeks their thoughts and opinions 3. Validates them and their work
2. Speaks in terms of their priorities 4. Empowers them with choice
❏ After you write your email, count the number of times you used the word “I...” and
eliminate as many as possible.

❏ Try purchasing a subscription to something like gmelius or docsify

❏ Never, ever end an email without a clear next step.

❏ Spend time on emails. More time spent here will lead to disproportionate results later.

❏ Don’t ask questions that can be answered by reading through the content they have
already written.

COURSE WORKSHEET | ULTIMATE ADVANTAGE

 EMAIL BEST PRACTICES CHEATSHEET
The Secret Sauce to Writing Emails that Get Noticed — The Psychology

The “But” Eraser

● Human beings have long known that in any sentence, anything that comes after the word
“but” is FAR more important than whatever comes before. That is why we mentally erase
everything we hear just before the word “but” and direct our attention to whatever comes
after it.
● Front load one of your closing sentences with a common objection followed by the “but
eraser” and your intended outcome.
○ Ex. “I understand you are super busy, but it would mean a lot to me to hear back from
you.”

Use The “Magic Words”

● Nobody likes feeling pressured to do something. By reminding people that they are free to
chose, we get the feeling that we are in control. This lowers our guard and opens our
minds to consider what the person wants.
● Use this formula:
○ “Whether you choose to [whatever your desired outcome is] or not, [fill in the blank]”

Use The “But Eraser” And The Magic Words Together

● You can use the “but eraser” and gave them freedom of choice together..
● Try something like this:
○ “I understand you are extremely busy, but it would mean a lot to me to hear back from
you. Whether you choose to answer or not, thank you for all of your amazing content!”

COURSE WORKSHEET | ULTIMATE ADVANTAGE