What explains the appeal of the crusade to different social groups?

In this case it's remission of sins and (seeming) guilt over sin. We don't know how much of this is the monks putting words into his
mouth, but remission of sins is the big deal here. Interesting though how he mentions this as a custom of him and his father, and of
how he tries to stop his son and other relatives from breaking the agreement too. Calls to mind again the influence the decision to
go has on friends, relatives, and the social circle in general, even if he doesn't take them with him. Also of note is how he says for
his customary looting of the monastery's land, he took a troop of knights with him - does that mean he's taking them on crusade
with him? We don't know, but again it shows how networks work in action.
What evidence can we use to investigate this - are the views of lower ranking people available to us?
This source like many others is an e.g of a grant made to a monastery before and individual went on crusade. At least in this
example we can only get a limited view of how the lower ranking people under him may have felt, but can make inferences on
what may have happened to them based on what he says about his past. In terms of how he understood the crusade and his own
motivations, those seem fairly clear: remission of sins is the big draw, and he sees the crusade in terms of being a pilgrimage and
of protecting the eastern Church (Or Jerusalem specifically). The question behind all this is whether or not the monks who drew up
this charter put those words into his mouth, or if it's all the result of him. We just don't know on that one.