Key Partners Key Activities Value Propositions Customer Relationship Customer Segments

- The drivers are - Develop and - Cashless equipment - Engagement - Convenience

considered key manage the mobile
partners rather app and back end - No need to seek out
than employees or service
internal resources - Adopt service to
- Build relationships local regulatory
with key transit differences
hubs, such as - Run the centralized - Significantly
designated ride live support
store pickup points “helpdesk” for
of airports drivers and
passengers
Key Resources
- Single mobile app
platform for
matching ride
requests to
available drivers.
- Community
Managers for each
city responsible for
recruiting/training
drivers, local
compliance, and
managing PR/
marketing locally.
to taxi service through mobile travellers
app- reminders and (alternative to
a taxi- the ride promotions through public transit/
comes to the push notifications walking/ cycling
customer on - Ratings and - Business travellers
demand. feedback system for - Bar/ restaurant/
both drivers and club/ party-goers
cheaper fares passengers who wish to drink
compared to an - Live support alcohol and avoid
equipment ride in including response driving
taxi to emergency
situations
(passenger safety)
Channels
- Ordering and
payment only
through the mobile
app
- City-based
community
management and
marketing
Cost Structure Revenue Streams
App and digital Centralized rider Per-city community
Take a fixed Surge pricing to
service and driver support setup and
percentage of capture more
development systems management costs
driver revenues value when
and demand for the
enhancement service is high