How to answer part (A) questions (paper1)

(a)2-mark short answer questions

Part A questions are short definition questions. For example product life cycle. We need two knowledge
points to secure both marks. The key is to have two clear different points to avoid repetition. It helps to
have a definition for each key concept.

b) 3 mark Short Answer Questions

For questions in part B, you need two sound explanations. So give your first point and then add a
relevant example to show clear understanding and secure the points. gain, make sure you avoid
repetition and choose two points which are clearly different.

5 mark Short Answer Questions

In 5 mark questions you usually have to explain the importance of a business concept, often in a specific
context.
In order to secure all 5 marks, you must effectively explain both factors.

8 Mark Analysis Questions

For A) questions you should be aiming for 3 paragraphs with chains of analysis.

Start with the knowledge point, then explain and apply to the business. Although it’s not strictly
necessary as this question doesn’t mention a specific business, it’s good to put in an example as it shows
the examiner your understanding and makes it easier to explain your point. Finish by taking the analysis
one step further.

Remember to include connectives – because, leads to, therefore, so that, as a result, consequently. It
shows the examiner you are using analysis or taking analysis one step further.

No need for evaluation in this question

12 Mark Evaluation Questions

The b 12 mark question is an analysis question plus evaluation. Or to put it simply it’s important but it
depends questions.

Plan your answer before you begin. The question points you to including two points of view, so make
sure you include both for a balanced answer. Aim for two chains of analysis for and against. It’s
important to have balance, and show you understand both sides of the discussion

An easier structure to remember might be: It’s important because, and because of this but it depends on
this and on this, then finish with an evaluative Comment on what is most important.

To secure the evaluation marks you need a reasoned recommendation in context.

The key is to move beyond analysis and make substantiated judgements or recommendations.
Remember to focus on the question to ensure you answer is in context, but you can also evaluate by
explaining how your judgement will depend on other important factors.
Commons traps to avoid in evaluation are writing a summary of what you have written earlier in the
essay, or basing your answer on opinions rather than reasoned argument or evidence.

Chains of analysis

A chain of analysis takes us from knowledge, puts it in context (aka application) and allows us to analyse
the impact on the business.

01. Add knowledge.

02. Add application using business context
03. Explain the Impact on the Business by Adding Analysis
04. Take Your Analysis One Step Further
05. Repeat the same process again

it is much better to give a detailed analysis of two points than a rushed or incomplete analysis of four
points
Use connectives like:
“this means that  ” “this will impact the business because” “this will lead to  “
To keep forcing yourself to fully analyze and keep adding to the chain of analysis
Plan you answer and choose the points that you can most confidently and effectively answer  to avoid
repetition.
Think before you start – which factor will you be able to explain IN CONTEXT the full impact 

for p1 – 11m
K
APP x2
AN
Futher AN

evaluation