School of Business and Management

CHRIST (Deemed to be University)

Course Plan – Undergraduate Programmes
Academic Year 2021 - 22

Programme Bachelor of Business Administration Honours

BBBH434N Information Systems
Course Code & Name
& E Business

Semester IV
Hours & Credits (1 Credit
60 hours, 4 Credits
= 15 hours)
Course Anchor Dr. Aishwarya N
Course Facilitators at –
Bangalore, Central
Campus
Course Facilitators at –
Bangalore, BGR Campus
Course Facilitators at –
Dr. Tarun Kumar Singhal
Delhi, NCR Campus
Course Facilitators at –
Pune, LavasaCampus

Course Anchor & Faculty Dr. Aishwarya N

Contact information aishwarya.n@christuniversity.in

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Course Name: Information Systems & E Course Code: BBBH434N
Business
Total number of hours: 60 Credits: 04
Class All students are required to adhere to the norms of conduct as specified in the
Guidelines School of Business and Management Class Guidelines Document.

In addition to the above, please note the following as additional policies and
guidelines for this course:
Students are expected to observe the discipline and maintain the decorum in the
class. At the same time, they are encouraged to raise their queries and enhance
the learning environment of the class.Students are further expected to submit
their assignments and project on decided dates and times. Failing of which,
internal assessment of the concerned students would be negatively affected. The
results may be detained too.
Course Information systems (IS) are vital organizational resources and constitute an
Description integral part of managerial decision making. It is important to understand how
managers can effectively utilize IS to achieve organizational goals.
Accordingly, the objective of this course is to train students to identify and
resolve managerial issues surrounding the use of IS in organizations. The
purpose of this course is to provide the fundamentals associated with the
information systems in a business perspective. These fundamentals are business
concepts in which the influence of information systems has made some change
or brought in new concepts. The course also gives insights on current
technology that aids business decision making
Course • Relate the theoretical knowledge of Information Systems with real
Objectives world data systems.
• Apply data management tools to solve data warehousing issues.
• Analyze Information systems perspectives alongside emerging
technologies and also list out the ethical perspectives involved in data
management.
• Identify practical application areas of e-business models and
technologies.
• Compare differences between e-commerce and m-commerce
technologies.

Terminology**
Programme Learning Goals (PLGs)
Programme Learning Objectives (PLO)
Course Objectives (CO)
Course Learning Outcomes (CLO)
Revised Bloom’s Taxonomy Level (RBTL)
Continuous Internal Assessment (CIA)

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Course Learning Outcome– Progamme Learning GoalsMatrix
Sl.No CLO RBTL Component CO PLO PLG
of
Assessment
(including
ESE)
1 Relate the theoretical RBTL2 CIA I, CIA To identify and PLO 2.1 PLG 2
knowledge of Information II, CIA III learn the role of
Systems with real world data information in
systems. competitive
environment.
2 Apply data management tools RBTL2 CIA I , CIA Outline the role of PLO1.5 PLG1
to solve data warehousing II, CIA III the data
issues. management in
information
systems.
3 Analyze Information systems RBTL3 CIA I, CIA To analyze the PLO5.2 PLG5
perspectives alongside II, CIA III use of technology
emerging technologies and also in managing
list out the ethical perspectives workplace.
involved in data management.
4 Identify practical application RBTL5 CIA II, CIA To introduce the PLO 4.2 PLG 4
areas of e-business models and III managerial
technologies. applications
relating to e-
business models.
5 Compare differences between RBTL6 CIA III To understand PLO 5.3 PLG 5
e-commerce and m-commerce key diffeences
technologies. between these
commerce
platforms and

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 develop a
decision
framework for
selection.

Assessment Outline

Course Mapping
Unit number Unit details Week No. CLO & PLO Exercises Pedagogy Resource/ Reference
and (Synchronous (teaching details
Hrs/week and learning
(Week Asynchronous) methods
number in used)
which the
topic will
start)

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UNIT I- Concept of Information Week1 CLO1& 1st week: PPT/ Case O’Brien James A,
FOUNDATION system, Role of /4Hrs/Week PLO2.1 PPT for Online Discussion. Marakas M George
OF Information System in Class lecture (20 (2015). Management
INFORMATION Business, Trends in minutes) Information Systems.
SYSTEMS Information System, A video McGraw-Hill
Types of Information presentation to
Publishers, India
System, Components of introduce the
Information System, course and
Information System session topic and
Resources, Information live online class
System Activities, using PPT
Business Process, Role +
of Information Systems Activity-1
function in Business, Discussion on the
Data Processing, Data effects of
Processing Cycle Technology on
human lives.
Participation from
each student is
mandatory.

Activity-2
Discussion on
various
technologies
available in the
market today.

2nd week:
PPT for Online
Class lecture ( 20
minutes)
and live online
class using PPT

Activity-3
Watch

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 Applications of Big
data in real world
(Video) and write a
one page write up
on various
applications you
have encountered.
Source must be
submitted in the
write-up.
Tool Used:
assignments.com
Expected time
required to
complete activity :
1 hour
Assessments
(ungraded) – One
page write-up on
Big data
applications
(individual )

UNIT II - DATA Traditional File Week3/4 CLO1& 3rd week: PPT/ Case O’Brien James A,
RESOURCE Processing-Challenges- PLO2.1 PPT for Class Discussion Marakas M George
MANAGEMENT DBMS-Concepts- lecture (20 (2015). Management
Models-Latest Trends- minutes) Information Systems.
Business Intelligence and live online McGraw-Hill
Infrastructure-Data class using PPT
Publishers, India
Warehouse, Analytical Activity-1
Research and O’Brien James A,
Tools, OLAP, OLTP,
Data Mining, Web Discuss on various Marakas M George
Mining, Text Mining- information models (2015). Management
Information Policy for used by companies Information Systems.
Activity-2 McGraw-Hill
managing firm’s data Using whiteboard
resources. tools draw MIS Publishers, India
systems for

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 different functional
systems.
4th week:
PPT for Class
lecture (20
minutes)
and live online
class using PPT
Activity-3 Case
Reading
‘Information
Systems at
McDonald’s’
Case will be
provided in
advance.
Expected time
required to
complete activity :
2 hour
Unit – III System Development Week5/4 CLO3& 5th week: PPT/ Case O’Brien James A,
BUILDING and Organizational PLO5.2 PPT for Class Discussion Marakas M George
INFORMATION Change-Core Activities lecture (20 (2015). Management
SYSTEMS in System Development- minutes) Information Systems.
System Analysis, + McGraw-Hill
System Design, Activity-1
The War on Big Publishers, India
Completing the System
Development Process- Tech - Everything
Alternative Methods for is About to Change
(video)
Building Information
Tools used :
Systems-Traditional Youtube
System Life-Cycle, Expected time
Prototyping-New required to
Approaches for System complete activity :
Building in the Digital 2 hour
Era-RAD, Agile, Web Activity 2:

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 Services, Mobile ‘Running the
Application Business from the
Development. palm of your hand’
Laudon&Laudon,
Pg 39
Case will be
provided in
advance
Expected time
required to
complete activity: 2
hour

6th week:
PPT for Class
lecture (20
minutes)
+
Activity-1
‘Piloting Proctor &
Gamble from
Decision Cockpits’
Laudon&LaudonPg
84
Case will be
provided in
advance
Expected time
required to
complete activity :
2 hour
Unit –IV Digital Transformation- CLO4&PLO4.2 7th week PPT/ Case O’Brien James A,
EMERGING Importance of digital Week7/4 Class lecture (20 Discussion Marakas M George
TECHNOLOGIES transformation in today’s minutes) (2015). Management
and ETHICAL business scenario- + Information Systems.
CHALLENGE Overview of Emerging Activity 1: McGraw-Hill
technologies- Data to Publishers, India

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 Analytics to Machine Article Review
Learning to Artificial and Discussion
Intelligence, Connected (10 minutes)
Clouds (public, private
and Hybrid), Augmented 8th week
Reality, Internet of Class lecture (20
Things (IoT), Big Data, minutes)
Industry 4.0-Ethical and +
social issues connected Activity 2
with systems-legal Two Truths and
issues, privacy issues, Lie (5 minutes)
ethical issues, Activity 3
Accountability and Best Summary
liability issues, Internet (10 minutes)
challenges to privacy- 9th week
Information Act in India. Class lecture (20
minutes)
+
Activity 4:
Should Business
Move to the cloud?
Laudon&LaudonPg
234
Case will be
provided in
advance
Expected time
required to
complete activity :
2 hour
Unit – V E- Introduction-Cross Week10/4 CLO5&PLO5.3 10th week PPT/ Case O’Brien James A,
BUSINESS Functional Enterprise Class lecture ( 20 Discussion Marakas M George
Application and minutes) (2015). Management
Architecture-Functional + Information Systems.
Business Systems-IT in Activity 1 McGraw-Hill
business: Marketing Watch “Why Siri Is
Publishers, India

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 Systems, Interactive Not As Smart As
Marketing, Targeted Alexa Or Google
Marketing, Sales Force Assistant” (video)
Automation, and write 500
words summary of
Manufacturing Systems,
the discussion.
Computer Integrated Tools used :
Manufacturing, Human Youtube
Resource System, HRM Activity 2
and Internet, HRM and Find 10 things in
Corporate Intranet, common (10
Financial Management minutes)
Systems. 11th Week
Class lecture (30
minutes)

12th Week
Class lecture (30
minutes)
+
Activity 2
Discussion in
Digital
Transformation
Tools used:
Moodle Discussion
forum
Expected time
required to
complete activity :
2 hour
Unit – VI E- E-Commerce today-New Week13/4 CLO3&PLO5.2 13th week PPT/ Case O’Brien James A,
COMMERCE E-commerce (SMAC)- Class Lecture (30 Discussion Marakas M George
Key concepts in E- minutes) (2015). Management
commerce-Ecommerce + Information Systems.
types-Business Models- Activity 1
Revenue Model-Social

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 E-commerce and Social Assessment McGraw-Hill
Network Marketing-E- (Ungraded) Publishers, India
Payment Systems. Write an individual
write-up of 500
words on digital
transformation and
its advantages.
Mention company
use cases.
Due date: Will be
informed in
advance.
14th week
Class Lecture ( 30
minutes)
+
Activity 2
Quiz on different e-
commerce
technologies
Expected time
required to
complete activity :
30 minutes
Unit – VII Emerging mobile digital Week15/4 CLO4&PLO4.2 15th week PPT/ Case O’Brien James A,
M-COMMERCE platform- Evolution of Class Lecture Discussion. Marakas M George
M-commerce, M- (30 minutes) (2015). Management
commerce applications, + Information Systems.
Challenges of M- Activity 1 McGraw-Hill
commerce, Components Form groups of 5
and create an m- Publishers, India
of mobile commerce,
Payment Systems, commerce
Growth of M-commerce application
development plan
and its effect on
for a startup
business. company. Report
need be submitted

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 with a flow
diagram.

Expected time
required to
complete activity: 2
hours

16th week
Class Lecture (30
minutes)
+
Activity 2
Discussion on m-
commerce use
cases
Discussion time : 2
hours

CIA Details and Evaluation Rubrics

CIAI Details:
Assignment Description: Desing a website using any of the trial version platform like WIX/ WORDPRESS/GOOGLE SITE/ SQUARE
SPACE. Students can choose product based or service-based ideas. There should be a home page followed by 5 other pages which may
include portfolio of business, product variety, achievements if any, discounts, testimonials, link to social media, cart, blog etc,. Few
platforms may have limited trial period. The website url should be named after the student along with register number.

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Individual / Group: This is an Individual assignment
Submission Type: Google Classroom
Submission Deadline: January 31, 2022

CIAI Rubrics
PLG PLG: 1, 2,4
PLO PLO:1.2, 2.1,2.3,4.4
CLO Demonstrate a basic understanding of application and implications of Business
Information systems-CLO1
Maximum Marks 20
(Converted to)
Excellent Satisfactory Needs to Improve
Criteria / Weightage*
Explores ideas Supports most ideas with Presents ideas in general
Purpose of Business vigorously, supports key distinctions and the terms, support of ideas is
Idea (7 Marks) points fully using a keep the purpose of consistent and purpose of
balance of subjective and business idea at centre of business lags focus
objective evidence, focus.
reasons effectively
making useful
distinctions and keep the
purpose at its centre.
Content The site has a well stated The site has clearly stated The site lacks a purpose
(7 Marks) clear purpose and theme purpose and theme but but attempted to give
that is carried out through may have one or two vague explanation
the site elements that do not seem
to be related to it.
Layout & The Web site has an The Web pages have Very basic webpages and
Background (6 exceptionally attractive an attractive and navigation across pages is
Marks) and usable layout. usable layout. not logical. Background
Background is Background matches with lags in alignment of
easy to locate and adds to theme of business idea content
the theme of the site.

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*Weightage (Levels) can vary depending on assignments

CIA II Rubrics – Mid-Semester examination (Evaluation based on embedded questions-Case study questions)
PLG PLG : 2,4
PLO PLO: 2.1,2.3,4.2,4.4,4.5
CLO Identify the current changes in technology that which is essential to be better
decision makers-CLO3
Maximum Marks 10 Marks
(Converted to)
Satisfactory Needs to Improve
Excellent
Criteria / Weightage*
Depth of Answer Demonstrates a thorough Demonstrates a thoughtful Demonstrates a limited
(4 Marks) and conscious understanding of the case understanding of the case.
understanding of the case and the subject matter.
and subject matter.
Development of Uses specific and Uses relevant examples Uses some vaguely
examples, evidence (4 convincing examples to from experience to developed examples to
Marks) support ideas and make support claims. Makes support claims.
insightful connections. applicable connections
between ideas.
Writing Mechanics (2 Student uses proper Student use inconcistent
Mark) grammar and spelling and grammar or punctuation
writes effective sentences or spelling. Many
that makes logical sense. sentences are ineffective
Has a proper academic and so not make logical
style that is void of cliches sense. Does not have
and informal, colloquial proper academic style and
phrases and language. often uses cliches or
writing is well organized overly informal or
and logically coherent colloquial
language.Writing is not
well organized and not
logically consistent.

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*Weightage (Levels) can vary depending on Embedded Question

CIAIII Details:
Assignment Description:

CIA 3: This is a group assignment. Students in a group of 5 can take an existing Business Model of any company or start-up of their choice,
understand it's function and and analyse its usage and impact. For the chosen business model students should create add on features
(redesign) and propose solution on how existing model can be improvised.
Total Marks: 20
Submission Type: Google Classroom
Submission Deadline: April 16, 2022

CIAIII Rubrics
PLG PLG1,2,4,5
PLO PLO-1.5,2.1,4.2,5.3
CLO Develop modules for business models and examine the nature of its working.
Maximum Marks 20
Excellent Satisfactory Needs to Improve
Criteria / Weightage*
Understanding on Explains a clear Demonstrates partial Demonstrates lack of
chosen business model comprehension of comprehension of understanding of
(5M) concepts/theories of concepts/theories of concepts/theories of
information systesm in informaiton system in information system in the
the given context the given context given context
Analysis of the model Precise approach of the Average approach of the Poor approach of the
(5M) model and clarity in model with lag in clarity model with no
model usage and impact of model usage and understanding on model
impact uasge and impact

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 Propose possible Proposes alternative Proposes alternative Proposed solution
solutions with add on feasible solutions with solutions with lacksfeasibility and/no
features (10M) clear implications and implications but added clarity on add ons
creative in adding only 3 features
minimum of 5 features.
*Weightage (Levels) can vary depending on assignments

Prepared by
(Faculty in-charge) Reviewed by Approved by
HoD

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