Clara Anggita 00000048217

Joshua Bonaventura S. R. 00000043927

Lyvia Amabel 00000043890
Nicolas Audy Bunalven 00000043635
Raynalda M. S. 00000043672
MEMBER
PROFILE
 Hard Skill Software Interest
MEMBER PROFILE

Graphic Design Adobe Creative Fashion

UI/UX Design Figma Travel
Food
Art

Soft Skill Experience

Adaptability Intern at Vidio.com
Problem Solving Visual Member at Communication Festival
Clara Communication 2021
Attention to detail PIC at Bara Kejora 2021
Anggita Decoration member at IMAGO 6
 Hard Skill Software Interest
MEMBER PROFILE

Design Microsoft Word Music

Illustration Microsoft Excel Photography
Adobe Illustrator Movies
Adobe Photoshop K-pop
Adobe After Effects

Soft Skill Experience

Well Organized UMN Festival 2021 Committee
Good Time Management Gathering Rookie Qorie 2021 Leader

Joshua Public Speaking Open House DKV UMN 2021 Volunteer

B. S. R.
 Hard Skill Software Interest
MEMBER PROFILE

Design Photoshop Food

Illustration Illustrator Fashion
Premiere Pro Watercolor
After Effects Travel
Blender
Figma

Soft Skill Experience

Time Management Bara Kejora 2021
Organized ASCAPE 2022
Lyvia
Amabel
 Hard Skill Software Interest
MEMBER PROFILE

UI/UX Adobe Photoshop 3D Sculpting

Graphic Design Adobe Illustrator Tech
Adobe Lightroom
Figma
Blender

Soft Experience
Skill UMN Festival eSport 2nd Winner
Management Bara Kejora
Nicolas
Audy B.
 Hard Skill Software Interest
MEMBER PROFILE

Design Adobe Illustrator Photography

Illustration Adobe Photoshop Art Exhibition
Porcreate
UI/UX Design Movies
Adobe Premiere
Microsoft Office

Soft Skill Experience

Public Speaking Nusakara Artspace Secretary
Leadership Campus Visit Member

Raynalda Teamwork IMAGO Decoration Member

PIC in Bara Kejora

M. S. Ascape Merchandise Member

 T H E R E A L O N E

A beverage brand that has expertise in coffee, has a

variety of coffee beans and types of coffee drinks that
can satisfy the consumers.

LOGO:
the logo of kopi kopiyan has many different colors that represent the variety
types of coffee offered by kopi kopiyan.
KEY PARTNERS
Suppliers
Every coffee shop needs ingridient supplier to facilitate its
operation. For now, Kopi Kopiyan already cooperate with 8 or more
suppliers from 6 cities in Indonesia.

Investors
Investors act as parties that provide funds for Kopi Kopiyan to be
able to take various actions to develop a more advanced business
and be able to become a sustainable company.

KEY PARTNERS
Collaborator
To develop a business, Kopi Kopiyan requires collaboration with
brands and influencers so that the exposure they get can be
higher and get validation from public figures.

E-Commerce
In expanding its reach to consumers, Kopi Kopiyan uses E-
Commerce as a platform to sell Kopiyan's products

KEY PARTNERS
KEY ACTIVITIES

Menu R&D
Research and Development of
menus are very important so that
the resulting taste is in accordance
with the customer's tongue
Product
Licensing
All products owned will be
licensed so that they cannot be
imitated by others. So that all
products from Kopi Kopian
become exclusive for customers.
Each menu can’t be find in
another place
KEY ACTIVITES

Production
The raw materials of Kopi Kopian
use the best ingredients of each
type to produce a product that is
not only delicious but also high
quality
Product
Distribution
Kopi Kopian will not only be sold
through offline stores but also
through the marketplace and
online distribution
KEY ACTIVITES
Data
Analytics
By utilizing good data analytics,
Kopi Kopian can have data on the
behavior of its buyers to be able to
target precisely and efficiently the
products they want
Sales &
Marketing
Marketing strategy used through
Below the Line and Above The Line
to cover all layers of the target
market

KEY ACTIVITES
KEY
RESOURCES
 BRAND APPS/WEBSITE EMPLOYEES PHYSICAL ASSETS

A brand acts as an Apps and website One of the most Outlets, inventory, and
identity or face of the functions as a sales important assets. equipments
business. channel

KEY RESOURCES
VALUE
PROPOSITION
 1. SPECIAL DAY PROMO
Promos will appear in some special days.

2. GOOD QUALITY INGREDIENTS

Good quality ingridients to make the best quality coffee and an
original taste.

3. COLLABORATION WITH FAMOUS

BRAND AND INFLUENCERS
Collaboration to boost our promotion

4, COZY AND AESTHETIC OUTLET

Cozy and aesthetic outlet is a trend now. So, it is a must!
5. UNIQUE CONCEPT
Kopi Kopiyan has a retro concept that makes it different with
other coffee shops.
6. SEASONAL TUMBLER
Seasonal tumbler is a part of our merchandise, also on certain
days we will give promos to our customers who bring their
tumbler.

7. CUSTOMIZABLE
Our coffee can be customized depending on your request and
mood! Also our barista can give recommendations if you're
confused what to choose.

8. AFFORDABLE
We set the affordable price with high quality coffee. So,
everyone can try our coffee and satisfied with the taste.
CUSTOMER
RELATIONSHIPS
Member
On Demand
Benefits
Benefits to members such as Products made based on customer
discounts, collection of reward requests make coffee always fresh
points, and referral codes make
significant benefits for members

CUSTOMER RELATIONSHIP
Friendly
Barista
Good service from Baristas and
Kopi Kopian waiters is an added
value to get customer retention
and share the tone of brand
Easy to
Reach
strategic offline store location and
attractive promos in the online
store make it easy to reach for
every audiences
CUSTOMER RELATIONSHIP
Interactive Content
on Social Media
Engagement content with good
audiences and charm through
social media makes the audience
interested in buying or interacting

CUSTOMER RELATIONSHIP
CHANNELS
 ANY DEVICE WEBSITE

Inform and interact with customers

while also promoting the brand

WORD OF MOUTH

From customer reviews

MOBILE APP

Increase sales and facilitate

customers through online service

OFFLINE ADVERTISING

Magazines, newspapers, television

ads, billboards, etc.
 SOCIAL MEDIA

Engage, inform, and interact with

customers

ENDORSEMENT

Promote brand and products

through celeberities or influencers

COLLABORATION

Increase sales while also forming a

partnership.
CUSTOMER
SEGMENTS
Geographic

City/District : South Tangerang

Province : Banten

CUSTOMER SEGMENTS
Demographic
Age : 15-35
Generation : Gen Z & Millenials
Gender : All Gender
Education : Educated
Occupation : Student & Employee
Income : IDR 500.000 - 4.000.000 (Low-End)
Religion : Any Religion
Language : Bahasa & English

CUSTOMER SEGMENTS
Psychographic

Personality : Fun, Friendly, Serious.

Lifestyle : Cafe-Hopping, Workaholic, Busy.
Interests : Beverages, Coffee, Aesthetic place, Hangout.

CUSTOMER SEGMENTS
Behavioral

Buyer Stage : Medium - Hard

Loyalty : Low - High
Occasion : Daily & Special

CUSTOMER SEGMENTS
COST
STRUCTURE
PRODUCTION INFRASTRUCTURE
FOR FOR
PRODUCE CUSTOMER
PRODUCTS TO STAY

R&D MARKETING
FOR EXPAND FOR ENGAGE
MENU MANY
CUSTOMER

LICENSING PAYMENT
FOR
PROTECT
PROCESS
THE BRAND FEES
FOR
PAYMENT

COST STRUCTURE
REVENUES
STREAMS
SOLD PRODUCT
Of course, we gain revenue from selling
products like coffee and snack
MERCHANDISE
We also have limited and seasonal
merchandise to attract customers to
collect our merchandise
SUBSCRIPTION
By offering a subscription system we can
have many loyal customer, and also it
will be beneficial on both parties.
FRANCHISING
Franchising can make the franchisor or
business owner easily expand their
business with less fund and gain more
revenue.
REVENUE STREAMS
COLLABORATION
Having collaboration with other brands
or influencers can increase our revenue.
Because, collaboration can increase the
exposure and awareness of our brand,
also we can make new menus with our
collaborator.

REVENUE STREAMS
COLLATERAL
MEDIA
Signage

COLLATERAL MEDIA
Business Card

COLLATERAL MEDIA
Staff ID Card

COLLATERAL MEDIA
Menu

COLLATERAL MEDIA
Paper Bag

COLLATERAL MEDIA
Coffee Beans

COLLATERAL MEDIA
Cold Drink Cup

COLLATERAL MEDIA
Hot Drink Cup

COLLATERAL MEDIA
Social Media

COLLATERAL MEDIA
Mug Merchandise
Merchandise Mug

COLLATERAL MEDIA
Tote Bag Merchandise

COLLATERAL MEDIA
T-Shirt Merchandise

COLLATERAL MEDIA
Tumbler Merchandise

COLLATERAL MEDIA
THANK YOU!