Program Guide

Informatica Ready Partner

Program Guide
This document contains Confidential, Proprietary and Trade Secret Information (“Confidential
Information”) of Informatica and may not be copied, distributed, duplicated, or otherwise reproduced
in any manner without the prior written consent of Informatica.

While every attempt has been made to ensure that the information in this document is accurate and
complete, some typographical errors or technical inaccuracies may exist. Informatica does not accept
responsibility for any kind of loss resulting from the use of information contained in this document.
The information contained in this document is subject to change without notice.

The incorporation of the product attributes discussed in these materials into any release or upgrade of
any Informatica software product—as well as the timing of any such release or upgrade—is at the sole
discretion of Informatica.

Protected by one or more of the following U.S. Patents: 6,032,158; 5,794,246; 6,014,670;
6,339,775; 6,044,374; 6,208,990; 6,208,990; 6,850,947; 6,895,471; or by the following
pending U.S. Patents: 09/644,280; 10/966,046; 10/727,700.

Terms
Informatica does not provide any warranties covering this information and specifically disclaims any
liability for damages, including, without limitation, direct, indirect, consequential, incidental, and
special damages, in connection with this guide or the programs referenced herein. This guide has been
incorporated by reference into and is subject to the terms of the Informatica Ready Partner programs
agreement between Informatica and program member. This guide is subject to change without notice
and any such change(s) will take effect upon posting the revised program guide to the technology
partner network. Informatica reserves the right to administer and modify the programs referenced
herein at its discretion. If any update to this guide is unacceptable to you, your sole and exclusive
remedy shall be to exercise your termination rights under your Informatica Ready Partner programs
agreement. Program benefits are provided and requirements established based on the partner type
as determined by Informatica, and the region in which your principal place of business is located as
captured on your Informatica Ready Program application form.

This edition published August 2015

 Program Guide

Table of Contents

Program Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Program Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Informatica Ready Program Requirements . . . . . . . . . . . . . . . . . . . . . 3

Informatica Ready Partner Program Agreement . . . . . . . . . . . . . . . . . 3

Benefits of Informatica Ready Membership . . . . . . . . . . . . . . . . . . . . . 5

Technical Enablement Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Marketing Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Sales Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Support Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

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Program Policies
Program Enrollment and Compliance
To join the program, a Partner must complete an application and execute an Informatica Ready Partner
Program Agreement. Program membership will renew automatically for successive one-year (1-year) terms
provided that Partner remains in compliance with all program requirements. Informatica reviews program
compliance at least once a year, and reserves the right to re-assign or terminate partners that no longer meet
the requirements of membership.

Partner Information
By joining the Informatica Ready Program, a Partner consents to receiving program-related information from
Informatica for the following purposes:

• Administering the program

• Providing information to Partner about the program including events and training opportunities

• Inviting Partners to participate in surveys and research; and

• Providing the Partner with information and materials to support its efforts to deliver Informatica solutions,
including security, technical, sales and marketing materials and resources

Overview
The Informatica Ready Partner Program facilitates the creation of connected data by providing Partners
with all the tools, software and support needed to develop connectors, solution bundles and trials that are
complementary or integrated with Informatica. By partnering with the global leader in data integration and
management, you will be able to gain access to hundreds of applications and also benefit from having other
application reading your data.

Created exclusively for Independent Software Vendors (ISVs) who need data from various applications and
databases, Informatica Ready Partner Program members can enjoy the following advantages:

• Accelerate data connectivity to your application. By building a connector that provides your users with read
and write data access, you will gain access to industry-leading applications such as Salesforce, NetSuite,
Workday, Amazon Redshift and much more. Informatica Ready Partner Programs members take advantage
of Informatica REST API, connector toolkits, software licenses, samples and developer support.

• Leverage pre-built Informatica connectivity. Your application needs data from various applications and
databases. Take advantage of Informatica’s pre-built connectivity in batch or real-time.

• Validate your product’s capability with Informatica. Test your products with Informatica and provide your
customers with a statement of compatibility and interoperability

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Program Membership
Membership is intended to prepare and guide partners who plan to develop an Informatica connector,
mapping or solution with an Informatica Product. Key benefits include:

• Access to REST API, connector toolkit and samples

• Informatica Cloud Sandbox Instance

• Informatica Software Development Licenses

• Certification of your connector, mappings or design win

• Informatica Ready Logo

• Marketing and Sales enablement

Informatica Embedded OEM

Partners who plan to provide a fully integrated experience inside their application UI are intended to join the
Informatica Ready Program as the baseline program to get started building a connector. An Informatica OEM
partnership offers embedded products go-to-market pricing and support. Additional benefits include:

• Access to the Cloud Data Wizard (for embedded UI development)

• Custom pricing for embedded solutions

Informatica Ready Program Requirements

To join the Informatica Ready Partner Program, partners must agree to the terms and conditions in the program
agreement. There are additional requirements that must be met during the first year of membership.

PROGRAM REQUIREMENTS
Informatica Ready Program Agreement •
Informatica Marketplace Listing •
Partner Support Statement* •
Primary Contact Alliance Leader
Technical Contact Technical Alliances
*A partner support statement is provided within the partners Informatica Cloud Connector
Marketplace listing and is intended to provide users with partner application and Informatica
version detail.

Informatica Ready Partner Program Agreement

An authorized representative from the company applying for membership must complete the Informatica Ready
Program agreement as part of the application process. The agreement along with the program guidelines
defines the relationship between Informatica and the Informatica Ready Program member.

Primary Contact
Each Informatica Ready Program member must designate one person to be the primary contact. The primary
contact must be an authorized legal representative of the company and will have an Informatica Technology
Partner Network account automatically created when the application is approved. This person submits
the application, receives all communications and also manages the company information, contacts and
membership.

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Technical Contact
Each Informatica Ready member must choose one person to be the technical contact for the relationship. They
will have an Informatica Technology Partner Network account automatically created when the application is
approved. They are responsible administering the Cloud Sandbox Access and Not-for-resale (NFR) software
and manage the development of the Cloud Connector with Informatica.

Joint Support
Informatica Ready members must provide a public support statement and provide a support process that they
fully support their application, connector and trial with Informatica. This statement must be posted with the
Connector on the Informatica Marketplace.

Informatica Marketplace Listing

Program members must post their solution as a listing on the Informatica Marketplace. The solution listing
should contain a clearly defined joint value proposition between the Partner Company and Informatica. To
publish a listing on the Marketplace, partners will build the marketing message to be approved by Informatica
prior to publication.

Cloud Academy
Informatica Ready members are provided access to the Informatica Cloud Academy for Informatica data
integration development training.

Certification Testing
Partner application, connector or bundle must be tested and certified by Informatica during the year of
membership.

Getting Help
For program support and technical questions regarding connector development and embedded OEM
development, please reach out to tpn@informatica.com.

Informatica Ready Connector

The Informatica Ready Program is designed to help Informatica Partners develop a Native Connector. Not
all partner products will begin with connector development for data integration. Members, who are unable
to build a connector, are required to provide integration templates and a trial of their application in the
Informatica Marketplace that complements Informatica’s data integration, migration or synchronization
capabilities.

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Benefits of Informatica Ready Membership
The Informatica Ready Program offers many benefits to members, described in the following lifecycle tables:
Technical Enablement, Certification, Joint Marketing and Sales.

PROGRAM BENEFIT INFORMATICA READY

Technical Enablement
Access to Informatica Technology Partner Network – Offers extensive access to technical •
resources, REST API/SDK, samples and test sandbox.
Informatica Not-for-resale (NFR) Software Pack – Software for development and test. •
Cloud Development Sandbox – Access to a multi-user Cloud Sandbox instance for development •
and test.
Architecture Review Session – Enablement sessions for connector, templates and embedded •
development.
Eligible for Early Access – Participation in public beta programs. •
Included in Product Compatibility List – Upon successful completion. •
Quarterly Product Roadmap Updates – Product management roadmap sessions at Informatica •
World and Informatica Partner Conferences.
Access to Cloud Academy training. •
Partner Newsletters – Published regularly features business and technical articles, helpful tips, •
sponsorships and other announcements.
Marketing
Certification Logos – Differentiate your connector or integration by letting your customers know Informatica Ready
that it has passed Informatica validation testing. All logos provided upon completion.
Placement in Informatica Marketplace – Get exposure to Informatica 130,000+ developers, •
customers and channel partners.
Partner Press Releases – Informatica Ready quote and partnership press release template for both •
membership and certification.
Participation in Informatica Momentum Product Press Releases – Eligible to be featured in Eligible
Informatica Momentum Product PRs.
Matching social media – Informatica will rebroadcast the social media marketing efforts. •
Right to Use Trademarks – Partner is able to use Informatica Trademarks. Informatica is able to •
use Partner Trademarks.
Partner Solution Guides and Sales Play – Partner template for sales. •
Informatica Joint Marketing Events. •
Sales
New Partner End User Customers Starter Pack – for Partner’s End Users. First Year Only
Resell through Informatica Marketplace – Connectors, applications and solution bundles. Eligible
Informatica OEM Partnership – Informatica software embedded in your application. Eligible
Support
Developer Support – Access to Informatica (level 3) developer support. 3 Developer Cases
Cooperative Support – 3rd level support is provided to partners for Ready Products. Members will •
collaborate when a multi-vendor support issue arises.

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Technical Enablement Benefits
Using Informatica Technology Partner Network
All Informatica Ready members have an Informatica Technology Partner Network (TPN) account that allows
members to access program and technical resources, samples, interactive REST API, software and cloud test
sandbox. The Informatica Technology Partner Network site also contains training materials, community support
and request software.

Informatica sends Informatica Ready partners are provided access to the cloud test sandbox after submitting
their registration and accepting the terms and conditions online. Access to software and cloud test sandbox is
limited until membership is authorized.

Adding Users
Members can open additional user accounts. Each new account must use a valid company email domain.

Removing Users
To delete access by a member of your company, send an email to tpn@informatica.com with the subject title
“Inactivate User.” Please include the user’s name and email address.

Informatica Not-for-resale (NFR) Software Pack

Informatica Ready members have access to certain Informatica products to help them develop, test, validate
or integrate their products with Informatica. NFR software licenses are requested through tpn@informatica.
com with the subject title “NFR Software Pack”. The current list of NFR licenses provided to members is shown
below. All licenses are assigned to the partner’s license administrator—typically the primary or technical
alliances manager.

The NFR licenses are not delivered automatically to new members. Upon joining the Informatica Ready
Program, instructions regarding how to request licenses and Informatica required will be sent to the company’s
Technical Contact. Once a request for the NFR licenses is received by our team it may take up to 14 days
to process and deliver the software. Your company’s technical alliance administrator will receive an email
containing the license keys.

Using NFR Licensed Software

All software licenses delivered under the Informatica Ready Program are considered not for resale (NFR)
and are intended for members to use solely in a lab or test and development environment or other pre-sales
situation only, and not for any production environment. Partner may use software licenses to test and support
applications for the Informatica platform, product demos for potential customers in a demo or training facility,
and answering support questions for product(s) running Informatica software. Prohibited use of software
licenses include running any other applications on the Informatica product other than the application a
member is trying to integrate or support, running Informatica software in any production environment: data
center, accounting department, sales department, etc.

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Informatica Ready NFR Software
• Informatica Cloud Development Sandbox

• PowerCenter SE per installation Multi-core Multi-OS (4 core) Unlimited Lab License

• PowerExchange for Database – CDC Option (per lab) Development Lab License

• PowerExchange for Flat Files Unlimited (per Environment) Multi-core Multi-OS Development (4 core)
Lab License

NFR License Expiration and Renewal

NFR licenses expire every 12 months and are not automatically extended or renewed. Licenses will be
extended as long as the Informatica Ready member is in good standing and adheres to the program
requirements.

Connector and Application Validation/Testing Services

Informatica provides free development assistance to qualified ISVs to validate their connectors, product
solutions and integrations on Informatica products. Resources include access to the Cloud Development
Sandbox, engineering assistances for validation and marketing assistance to document, publish and
promote results on the Informatica Marketplace. By using these resources, ISVs can collaborate on increasing
application connectivity, building a design win and provide an Informatica Cloud 90 Day Trial for End Users
and increase customer awareness of the partner solution.

Informatica makes the following validation services available to Informatica Ready Program members and
recommends best practices in each area:

Connector validation – allow your customers to access the hundreds of Informatica data sources by building a
connector your application. Build with Informatica Cloud Toolkit and validate the connector for both cloud and
on premise connectivity.

Solution bundle/trial – allow your customers to test drive migration and synchronization bundles. Package with
the Informatica Cloud, validate and publish to the Informatica Marketplace.

If you are interested in validating your connector, a packaged design win or other integration, please send an
email to tpn@informatica.com.

Cloud Development Sandbox

Access to a multi-user Cloud Sandbox instance for development and test is provided to all members upon
successful completion of program registration and acceptance of the Informatica Ready Program agreement.
Informatica provides SDKs (Software Development Kits) consisting of published APIs that can be used by
Informatica Ready Program members to build connectors, create a design win or build an integration with
the Informatica Cloud. While SDKs provide a set of published APIs that are sufficient for most tasks related to
data integration, some users require members to access, adopt or collaborate in the development of specific
APIs. To request a custom Co-Development Program, provide access to specific APIs, and R&D resources for
collaborative development purposes, contact tpn@informatica.com.

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Architecture Review Session
Each partner may request an architecture review session to begin connector, templates and embedded
development with Informatica. This session is exclusively for Informatica Ready Program members and is
designed to deliver key insight on data integration challenges and opportunities.

Eligibility to Participate in Informatica Early Access (Beta) Program

Informatica runs multiple Beta programs that span product lines in the cloud and on premise. These programs
help partners test next-generation features, add technical skills and understand the direction of the Data
Integration industry. They also let Partner’s prototype a solution and be ready for deployment with an
Informatica Product is ready for General Availability. The objective of a Beta Program is to gain Partner
feedback and partners who qualify and are interested in testing our software are invited to participate.
Members who have completed a connector or application integration certification are given priority.

Included in Product Compatibility List

Informatica Ready certified products will be listed in the Product Compatibility List, upon successful complete.

NDA Product Roadmap Sessions

The Informatica Ready Program team from time to time hosts Product Roadmap sessions at Informatica World,
Partner Connect and on-site in Redwood City to help Partners prepare for future development cycles, guide in
planning and assist in kick-starting new visionary projects. These sessions are by invitation only.

Cloud Academy Training

An important element of the Informatica Ready Program is knowledge transfer through education and training.
Product knowledge is a key factor in enabling members to effectively sell, deploy and support Informatica
with their products and applications. Program members are encouraged to have staff that is certified on
Informatica. Register for the Technology Partner Network and Cloud Academy to get started.

Partner News and Communication

Informatica strives to provide Informatica Ready Program members with relevant and timely information. To
that end, Informatica publishes a quarterly newsletter which sends members updates on new developments,
including product updates, program announcements, new benefits, promotion opportunities and more.

Marketing Benefits
Informatica Ready Program Logo
Informatica Ready Program members are privileged to use the program logo on partner web sites, marketing
documents, sales documents, slide presentations, and other collateral. The Informatica Ready Product logo
is provided only after successfully meeting validation test criteria. The Informatica Ready logo trademark
guidelines are available through the Informatica Technology Partner Network.

Informatica Ready Certification Logo

Informatica Ready Program is a comprehensive validation and co-branding program that makes it easy for
Partners to show customers that their solution has passed the Informatica-specific integration criteria and
technically is ready for use with Informatica Products.

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Partner products whose products pass the certification process gain access to exclusive marketing and co-
branding resources and can apply the Informatica Ready Program logo to their application or product as
proof that their solution has been validated by Informatica.

Please contact your Informatica Ready Alliance Manager or tpn@informatica.com with any questions you have
regarding the program or its requirements.

Promote your Product on the Informatica Marketplace

The Informatica Marketplaces is an end-to-end marketplace for Informatica partners and developers to
showcase their connectivity and solutions, including connectors, design wins and cloud/solution bundles.
Leveraging the Informatica Marketplace, Informatica Ready Program members can promote/manage
customers interested in their connector, offer a design win test drive with the Informatica Cloud and capture
leads from prospective customers. Informatica Ready Program members can get exposure to Informatica
130,000+ developers, customers and channel partners by:

• Building a product or connector trial listing

• Share solution related resources

• Provide support statement with Informatica

• Access leads and win new customers

Customers can perform the following functions:

• Browse solutions on the Informatica marketplace by category or technology type

• Search for company or solution listings

• Test drive a product, connector or solution bundle

• Download resources, design wins, case studies and solution guides

• Contact a partner

• Rate and review solution listings

Press Guidelines and PR Templates

Informatica Ready members are supported with two types of press releases:

• Announcing a partnership after joining the Informatica Ready Program

• Announcing a Partner’s product as Informatica Ready Certified

Note: The Informatica Ready Program does not support custom partner press releases. Any Press Release
that mentions Informatica must receive final approval from Informatica prior to release. Members who do not
follow the press release guidelines are subject to termination of their Informatica Ready Program membership.

Product Momentum Press Releases

Program members are eligible to be featured in Informatica Momentum Product PRs. Partners who actively
maintain product support, validate new products and participate in beta programs are given priority
consideration.

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Matching Social Media
The Informatica Marketplace is a dynamic, high-traffic destination where customers come to learn about
Informatica Partner Solutions that our technology ecosystem offers. The Informatica Marketplace brings
together customers with Informatica Partners to find, test drive, rate and review product trials, connectors,
accelerators and bundles. Partners post integration products, reference designs and other online resources on
the Informatica Marketplace. Partners should make full use of social media channels to increase visibility and
traffic to their own solution listing.

Social Media Matching Offer for Informatica Ready Program Members

Informatica is committed to promoting and driving traffic to the Informatica Marketplace and is offering Data-
Ready Members with the opportunity to increase the number of customers who view their solutions. Informatica
will rebroadcast the social media marketing efforts of our partners, here’s how:
1. Create or update a listing with the videos, screen shots, whitepapers, solution guides, case studies, and
evaluation software

2. Blog about the solution or trial in the Informatica Marketplace. The blog post must include a link to the
partner’s Informatica Marketplace listing.

3. Send the blog URL to tpn@informatica.com

Informatica will highlight the partner listing on the Informatica Marketplace social media channels and include
it in the Informatica Marketplace Newsletter.

Trademarks
Partner is able to use Informatica Trademarks. Informatica is able to use Partner Trademarks. Branding
guidelines and applicable terms and conditions are posted on Informatica.com.

Joint Marketing Events

Sponsorship opportunities are available for Informatica events such as Informatica World and online forums.

Informatica World
Informatica World presents information to professionals in organizations seeking to break down data silos
and learn how to make their data clean, connected and safe. Informatica World connects partners with
Informatica’s 3000+ customers. Partners gain exposure to high-quality data influencers and decision makers
from the companies most likely to be interested in your data integration solutions. Presence in the Solutions
Expo is the catalyst to high-quality interaction with motivated customers. Sponsors will take advantage of
speaking opportunities to direct their key messaging to this core audience.

Informatica Talks Online Webinars

Partners in good standing may submit a request for an Informatica Talks webinar.

Sales Benefits
New Partner End User Starter Pack (First Year Members Only)
New Informatica Ready Program members who have developed an Informatica cloud connector, bundle or
trial are eligible to ship a 90-day Informatica Cloud Trial to their End Users with the Connector or Partner
Application Trial.

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About Informatica
Informatica is a leading
independent software
provider focused on delivering
transformative innovation for
the future of all things data.
Organizations around the world
rely on Informatica to realize their
information potential and drive
top business imperatives. More
than 5,800 enterprises depend on
Informatica to fully leverage their
information assets residing on-
premise, in the Cloud and on the
internet, including social networks.
The Production Bundle (per End User) includes:
• Informatica Cloud Service Advanced Edition Informatica Cloud Connector – Unlimited
At the end of the trial period, Partners may optionally agree pay an ongoing annual
royalty fee. Such fee is due and payable, prior to the expiration of the individual End User
Customer’s 90 day trial.
This benefit is limited to the first year of program membership.
Support Benefits
Developer Support
Informatica is committed to delivering connector development support to Informatica Ready
Program Partners with a single objective in mind: your success. Partners who are getting
started with Informatica will find connector development, REST API and Template samples on
the Informatica Technology Partner Network. The Informatica Technology Partner Network
community provides members with the ability to collaborate on multi-vendor support issues
and developer support cases. Support cases can be opened from the partners cloud
sandbox account by clicking on the salesforce icon on the right navigation.
Cooperative Support for Joint Customers
Informatica Ready Program Partners are responsible for taking first and second level support
for their end-users use of their application and integrations with Informatica Products.
Additionally, Informatica believes that a two-way relationship is necessary for joint customer
support of Informatica Ready Products. The ability for either Informatica or the Informatica
Ready partner to contact each other on behalf of an external customer provides greater
success and higher satisfaction. Upon successful certification of the Partner application and
connector, Informatica will provide 3rd level support.
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082015