Bangladesh is a country rich in natural beauty.

It is surrounded by rivers, coasts and beaches,

archaeological sites, religious sites, hills, woods, waterfalls, and tea gardens. A large number of local and
international tourists visit the country and its tourist attractions to admire the beauty of nature. Tourism
is widely regarded as the largest and fastest-growing industry in the modern business world. It has a
significant impact on a country's economic progress.

In Bangladesh, tourism is one of the fastest-growing service businesses. Bangladesh is a relatively new
tourist destination on the global map. Because of its appealing natural beauty and rich cultural legacy,
Bangladesh has great tourism development potential

Business travel has also been prohibited because to the COVID-19 epidemic. As a result, numerous
tourism-related industries have been impacted, including hotels, restaurants, and transportation.
Employment opportunities, visitor arrival rates, hotel occupancy rates, and total tourism expenditures
all suffered as a result of the epidemic. On the other side, despite its drawbacks, Covid-19 had a
favorable impact on the environment.

Tourism, in my opinion, may once again add value to the Bangladeshi economy if a suitable marketing
strategy and plan can be developed and implemented. At this time, the global tourism business appears
to be a competitive and promising industry. Not only does the tourist industry provide foreign currency,
but it also contributes to the country's image and cultural diversity. With tourism potential, the country
must be mindful of its market offering and marketing mix. Bangladesh has significant deficiencies in this
area, which must be addressed through appropriate marketing planning. Bangladesh's tourist business,
which is based on natural, ecological, historical, cultural, and other forms of tourism, has enormous
development potential due to its nature. Because of its uniqueness, the country has the capacity to
differentiate its goods. As a result, Bangladesh's tourist business must arrange its marketing mix
elements in such a way that clients are more satisfied. Not only for foreigners, but also for domestic
tourists, the tourism sector should be split based on income levels. On the other hand, upper-class
citizens of the country who travel overseas can be inspired to travel within their own income group,
while lower-income citizens of the country should have tourism facilities built within their purchasing
capacity.