Abstract

The goal of this study is to look into the impact of social (family and friend) and personal

factors on pizza consumption in Canada. We looked at various expert web articles and

research papers, and several of them employed the questionnaire method to corroborate

their findings with statistical data. It also conducts interviews to learn more about the

current state of the pizza restaurant sector in Canada. The pizza industry's trajectory

remained consistent. Pizza consumption was influenced by both societal and personal

factors.

The results of the interview revealed that business opportunity, knowledge, connection, and

enthusiasm were the main reasons for starting a pizza shop. The pizza industry faced fierce

competition, yet there was still a market gap. They needed to focus on quality ingredients,

pizza making processes, ambience, good flavour, good service, added quantity, and

inventiveness to become a successful pizza restaurant. The majority of pizza establishments

had repeat customers who were drawn in by the high quality of the pizza rather than a

marketing gimmick. More significantly, pizza was not a fast food because it contained high-

quality, nutritious ingredients. Family and friends had no substantial influence on pizza

consumption, according to restaurant owners and executives, although customers likely

believed that family and friends had a big influence on pizza consumption.