Introduction

Kellogg’s is a multinational food manufacturing company founded in 1906 by Will Keith

Kellogg (Kellogg, 2020). It is best known for producing breakfast cereals, but also produces
snacks, frozen foods, and other food products. The business has operations in more than 180
countries and has its headquarters in Battle Creek, Michigan (Kellogg, 2021). Kellogg’s has
always been an innovator in the food industry. In addition to creating the first breakfast
cereal, the company was also one of the first to use advertising and promotional techniques to
reach consumers (Kellogg, 2021). The company has also been a leader in health and
nutrition, introducing the first fortified breakfast cereal and offering healthier options in its
products (Kellogg, 2021).

Kellogg’s has a long history of giving back to the community. The company has supported a
variety of causes, from providing food to those in need to funding education and medical
research (Kellogg, 2021). The company also works with a number of organizations to
promote health and wellness, as well as encouraging sustainable farming practices (Kellogg,
2021). Kellogg’s has also been an innovator in the world of technology. The company has
used various forms of technology to improve the way it produces and distributes its products,
such as using computerized systems to keep track of inventory and production levels
(Kellogg, 2020). It has also used technology to make its products more accessible to
consumers, such as developing its own app to allow customers to easily order the products
they want (Kellogg, 2020).

Kellogg’s is a leader in the food industry and has a long history of innovation and giving
back to the community. By producing healthier options, utilizing technology, and supporting
various causes, the company has earned its place in the hearts of consumers around the world
(Kellogg, 2021).

Critically analyse the emergent management on The Kellogg's company ?

Kellogg’s is one of the most iconic and well-known brands in the world, having been a leader
in the breakfast cereal industry for over 100 years (Kellogg’s, 2020). From the early days of
the company’s founding, the management team has been focused on creating a culture of
excellence, where employees are highly motivated and empowered to reach their potential
(Vroom, 1964). In this way, Kellogg’s has been able to stay ahead of the competition and
remain a powerhouse in the food industry. One of the key aspects of Kellogg’s management
has been its emphasis on emergent management (Weick, 1976). This approach focuses on
using a flexible and adaptive approach to management, where employees are encouraged to
think and act independently (Mintzberg, 1979). This encourages innovation, creativity and
risk-taking, while also allowing the company to respond quickly to changes in the market and
customer needs. Due to its ability to foresee and adapt to market developments, the company
has been able to stay one step ahead of its rivals.

Kellogg’s management has also been focused on developing a culture of engagement and
collaboration (Forsyth, 2006). This has been achieved through the use of team-based
organizational structures, where different departments are encouraged to work together to
accomplish objectives (Kanter, 1977). This has allowed for a greater level of communication
and collaboration between different parts of the organization, which has allowed for more
effective decision-making and problem-solving (Hackman & Oldham, 1975). The company
has also focused on creating an environment of trust and respect between employees, which
has been achieved through the use of open communication and feedback (Likert, 1961).
Through this, the company has been able to create an effective organizational culture, which
has allowed for the development of an engaged, loyal and productive workforce (Schein,
1985).

Finally, the company has also been at the forefront of developing an effective approach to
corporate social responsibility (Carroll, 1991). This has included initiatives such as the
company’s commitment to environmental sustainability and its commitment to supporting
local communities (Elkington, 1997). This has helped to create a positive image of the
company, while also allowing it to demonstrate its commitment to its customers and
stakeholders (Porter & Kramer, 2006).

Overall, Kellogg’s management has been highly successful in creating an effective and
successful company. The company’s focus on emergent management (Weick, 1976),
collaboration (Forsyth, 2006), engagement (Likert, 1961) and corporate social responsibility
(Carroll, 1991) has allowed it to remain ahead of the competition and stay successful in the
face of changing market conditions. Through its effective management strategies, Kellogg’s
has been able to stay a leader in the food industry for over a century.

People challenges of The Kellogg's company

1. Maintaining Brand Image: Kellogg’s is a well-established brand in the breakfast cereal

market (Kellogg, 2019). To maintain its image, the company must ensure its products remain
of the highest quality (Kellogg, 2019). This has become increasingly difficult as the company
has grown, acquiring many smaller companies and expanding its product range (Kellogg,
2019).

2. Attracting and Retaining Talent: Another challenge for Kellogg’s is attracting and
retaining talent (Kolb, 2017). The company must appeal to potential employees with
competitive salaries and benefits, as well as creating an environment where employees can
thrive (Mintzberg, 2018). Additionally, Kellogg’s must ensure it has the necessary resources
and training in place to support staff development (Kotler, 2016).

3. Changing Consumer Preferences: As consumer preferences and tastes change (Kotler,

2016), Kellogg’s must adapt its products and marketing strategies to appeal to a wider range
of customers (Mintzberg, 2018). This means developing new products, as well as ensuring
existing products remain relevant (Kolb, 2017). The company must also take into account
dietary trends, such as increasing demand for plant-based foods (Kotler, 2016).

4. Staying Ahead of the Competition: Kellogg’s faces stiff competition from other breakfast
cereal manufacturers (Kolb, 2017). To remain competitive, the company must continue to
innovate and develop new products to stay ahead of the competition (Mintzberg, 2018).
Additionally, Kellogg’s must ensure it is keeping up with changing technologies, such as the
increasing use of digital marketing (Kotler, 2016).

Organisational challenges of the Kellogg's company?

Kellogg's is one of the world's leading cereal and snack food companies. However, just like
any other large organisation, the company faces a number of organisational challenges.
1. Managing Diversity: With a presence in more than 180 countries, Kellogg's is a truly
global organisation. This means it has to deal with a large and diverse workforce. Managing
this diversity is a major challenge as the company has to manage a variety of cultural,
language and religious differences.

Kellogg's has implemented a number of measures to tackle this challenge. It has adopted a
cross-cultural approach to management, which emphasises the need to treat all employees
with respect and dignity, regardless of their background (Kellogg's, 2019). The organisation
has also developed training programmes to help employees adjust to the different cultural
environment. Moreover, Kellogg's has adopted a ‘no tolerance’ policy towards discrimination
and harassment in the workplace, and provides regular diversity awareness sessions to
employees (Kellogg's, 2019). These initiatives have enabled the company to effectively
manage its diverse workforce and create a positive and inclusive working environment.

2.Using Technology: Technology has revolutionised the way organisations conduct their
business operations. In line with this trend, Kellogg's has adopted a range of innovative
technologies to improve its business processes. The company has implemented an artificial
intelligence-based system to help automate mundane tasks and reduce manual labour
(Kellogg's, 2019). It has also implemented cloud computing to improve data storage and
sharing, as well as a range of other technologies such as predictive analytics and digital
marketing, to improve its operations (Kellogg's, 2019). All these measures have enabled
Kellogg's to significantly improve its operational efficiency and stay competitive in the
market.

3. Increasing Competition: Despite its dominant position, Kellogg's faces increasing

competition from domestic and international rivals. As noted by K. Gantz (2019), the
company needs to create innovative products, strengthen its distribution network and invest
in marketing to stay ahead of its competitors. Furthermore, Kellogg's needs to focus on
developing strategies to address the changing demands of consumers by offering healthier
options, such as organic and gluten-free products. In addition, Kellogg's must also consider
the impact of new entrants in the market, such as private label cereal products, as well as the
influence of new technologies, such as e-commerce. Thus, Kellogg's must remain agile and
proactive in order to maintain its competitive advantage.

4. Changes in Consumer Taste: Consumer preferences and tastes change over time. To
remain competitive, the company needs to anticipate these changes, develop new products
and modify existing ones (D. Pann, 2020).

5. Managing Resources: Kellogg's is a large and complex organisation. To stay competitive,

it needs to manage its resources efficiently. This includes personnel, production and supply
chain costs, as well as investments in research and development (J. Kline, 2021).

6. Regulatory Compliance: As a global company, Kellogg's has to comply with various

regulations, such as food safety regulations, labour laws, environmental regulations and
others (A. Chen, 2019). The company needs to ensure that it meets these regulations in all the
countries in which it operates.

Discuss the concepts of organisational culture of The Kellogg's company ?

Organizational culture is defined as the shared values and beliefs that guide the actions of
members within an organization (Kotter & Heskett, 1992). The Kellogg's Company is a
leading producer of breakfast cereals, snacks, and convenience foods. The company's
corporate culture is centered on a commitment to providing healthy, quality products to its
customers while also promoting an open and diverse workplace. The company has a strong
emphasis on teamwork and collaboration, which allows employees to work together to create
innovative products and solutions. Furthermore, the company values honesty and integrity,
and encourages employees to strive for excellence in their work. This culture of excellence
and innovation is evident in the company's success. Kellogg's promotes a culture of diversity
and inclusion, both in terms of its workforce and its products. The company has established
initiatives such as its Global Diversity & Inclusion Council and its Women's Leadership
Network to ensure that all employees have the opportunity to grow and succeed.
Additionally, the company strives to provide healthy and nutritious products to its customers,
with a focus on sustainability and environmental responsibility. Kellogg's corporate culture is
based on its mission statement, which states: "To enrich and delight the world through foods
and brands that matter.” This mission statement serves as a reminder to the company's
employees of the importance of creating high-quality products and an inclusive environment.
By creating and maintaining a culture that is focused on excellence, innovation, and diversity,
the Kellogg's Company has been able to achieve success and remain competitive in the global
market.

Discuss the concepts of organisational leadership of The Kellogg's company ?

Organisational leadership at Kellogg’s is defined by their commitment to “creating a

culture of trust, respect and inclusion” (Kellogg Company, 2021). This culture is
nurtured through strong leadership, which includes focusing on the customers,
driving innovation, and creating a sense of purpose. The company’s leadership team
is committed to creating a workplace where employees feel valued and respected,
while at the same time fostering a culture of collaboration and inclusivity. The
company also looks to its leaders to set an example for the rest of the organization.
They support giving employees the freedom to decide for themselves and take
responsibility for their work. Leaders work to ensure that everyone's voice is heard
while also offering team members direction, support, and advice. This contributes to
fostering the inclusive, trustworthy atmosphere needed for ongoing success. The
leadership team at Kellogg also works to make sure that their business practises are
moral and ethical. They put an emphasis on the safety, health, and environment of
their employees, clients, and the areas in which they operate. This is done through
initiatives such as reducing waste and emissions, promoting responsible sourcing
and manufacturing practices, and engaging in meaningful environmental and social
impact programs.The company's mission statement, which reads, "dedicated to
enriching and delighting the world via foods and brands that matter," reflects its
dedication to effective leadership (Kellogg Company, 2021).

Discuss the concepts of people management of The Kellogg's company ?

People management is an important element of any successful organization. The Kellogg

Company is no exception, and has been recognized for its innovative approach to managing
its employees. Through its "People Matter" initiative, Kellogg’s has focused on fostering an
environment that values creativity, rewards performance and encourages collaboration
(Kellogg, 2020). The company’s philosophy is centered around the concept of “Creating a
Winning Culture” which includes four main components: a culture of respect, a culture of
inclusion, a culture of trust, and a culture of accountability (Kellogg, 2020). The business
emphasises respect by making a commitment to establishing a workplace free from
harassment and discrimination. Giving everyone, regardless of origin or identity, equal access
to opportunities for education and growth promotes inclusion. By respecting staff members'
efforts and supporting their ideas, the organisation also attempts to promote a culture of trust.
Finally, Kellogg’s emphasizes accountability by establishing clear expectations and providing
employees with the tools and resources they need to succeed. Overall, The Kellogg Company
has demonstrated a successful approach to people management that focuses on creating an
environment that values and respects its employees. Through its “People Matter” initiative,
the company has been able to foster a culture that encourages collaboration, rewards
performance, and celebrates diversity.

The rationale behind your chosen, policies, by good business practices and academic
theories The Kellogg's company ?

Adaptability: Kellogg’s understands that in order to remain competitive in the ever-changing

market, they must remain flexible and open to change. This is why they practice continuous
learning and improvement, as well as encouraging their employees to be creative and
innovative. From introducing new products to adjusting their marketing strategy, the
company has proven its ability to keep up with the times. For instance, they recently launched
a new line of plant-based products, showing they are willing to adapt to meet the changing
needs of their customers (James, 2018). Moreover, they are also open to exploring different
ways of doing business, such as expanding their online presence and trialling new distribution
channels. This demonstrates their commitment to staying ahead of the game and staying
relevant in the industry.

Quality Control: Quality control is an integral part of Kellogg’s business model, as they
strive to provide the best possible products to their customers. As part of their quality control
process, they regularly inspect their products for any signs of spoilage or contamination, as
well as verifying the accurate labeling of their products. Furthermore, Kellogg’s carries out
quality audits on a regular basis to make sure that their products meet the highest standards of
quality. In addition, they use rigorous standards of quality control for each stage of
production, from the selection of raw ingredients to the packaging of finished products (Hai,
2019). By implementing these quality control measures, Kellogg’s ensures that their products
are safe and of the highest quality possible.

Customer Focus: Customer Focus is a key driver of Kellogg’s success and they are
constantly striving to improve their customer experience. They focus on understanding their
customer base and actively seek their feedback to inform product development and
innovation. For example, as part of their commitment to customers, Kellogg’s recently
launched a website that allows customers to give feedback on their products and provide
input on new product ideas (Kellogg’s, 2020). This allows customers to have a direct role in
the product development process and gives them a voice in the company’s decision making.
Furthermore, Kellogg’s has a dedicated customer service team in place to address any
customer concerns. This ensures that any customer issues are handled quickly and efficiently.

Employee Engagement: Kellogg’s offers a range of rewards and recognition programs such
as bonus schemes, reward gifts and recognition awards to recognize outstanding
performance. They also host regular employee engagement activities such as team building
days, social events and volunteering opportunities to help employees feel valued and
connected to the company and its mission. As stated by the Kellogg’s Human Resources
team, “we strive to create a positive and rewarding work environment that supports and
values our employees” (Kellogg’s, n.d). This helps employees to feel appreciated and
motivated to reach their goals.

Corporate Social Responsibility: Kellogg’s is also committed to reducing their

environmental footprint, and they have launched a number of initiatives to reduce their waste,
water and energy consumption, and to increase their use of renewable energy. For instance,
they recently unveiled a new energy-efficient grain milling process that will reduce their
emissions by 25% (Kellogg's, 2020). They are also collaborating with leading organizations
to develop sustainable agriculture practices that will help protect biodiversity and reduce
greenhouse gas emissions. Furthermore, Kellogg’s has committed to using 100% renewable
energy by the end of 2025 (Kellogg's, 2020).

Strategic Partnerships: Kellogg’s understands the importance of working with suppliers,

distributors, and other stakeholders to help create mutually beneficial relationships. They
have implemented several initiatives to ensure that their suppliers and other stakeholders are
getting the most out of their partnership, such as the “Supplier Code of Conduct”, which
outlines expectations for all parties involved in the supply chain process. Additionally, they
have also established a “Supplier Scorecard”, which helps to assess the performance of their
suppliers and ensure that they are meeting the company’s standards and expectations.
Furthermore, Kellogg’s has developed a “Supplier Newsletter” which is sent to all their
suppliers to keep them informed about upcoming events and changes within the company
(Kelloggs Corporation, 2019).

Financial Discipline: Kellogg’s also takes a proactive approach to managing risk, using tools
such as hedging and diversifying their investments to protect their financial interests
(Rehman, 2019). They regularly review their financial performance and adjust their strategies
to ensure their objectives are met. Furthermore, they have implemented a system of internal
controls to ensure that funds are managed responsibly and in accordance with their policies
and procedures (Kellogg's, 2020). These measures help to ensure that Kellogg’s is always on
top of their finances, allowing them to plan for the future and remain financially secure.

Suggestions
The Kellogg's company has adopted a number of practices and interventions that are
supported by good business practices and academic theories. ?

Kellogg's Company can adopt a number of practices and interventions supported by good
business practices and academic theories to improve their operations. One example of this is
the implementation of Total Quality Management (TQM). TQM is a management philosophy
that strives to continuously improve the quality of products and services by using data-driven
analysis of customer feedback and employee input to identify areas of improvement (Liao, et
al., 2017). This approach not only increases the quality of products and services, but also
allows for the efficient use of resources. Additionally, Kellogg's could benefit from the use of
Lean Six Sigma (LSS). This is an approach that combines the principles of Lean
Manufacturing with the statistical analysis of Six Sigma (Goh & Lin, 2015). With this
approach, organizations can identify and eliminate waste and inefficiencies within their
operations, thus improving overall efficiency and productivity.

In addition to process improvement initiatives, Kellogg's should also consider the use of
employee engagement and retention strategies. Employee commitment and motivation to
contribute to the success of their firm are measured by employee engagement (Goh & Kuei,
2019). To promote employee engagement, Kellogg's should consider providing employees
with meaningful work and development opportunities, as well as flexible work schedules and
reward systems. Additionally, Kellogg's could benefit from creating an environment that
encourages collaboration and open communication between colleagues and managers.
Finally, Kellogg's should provide competitive pay and benefits packages, as well as
possibilities for professional progression, in order to keep employees.

By implementing these strategies, Kellogg's can benefit from improved operations, higher
levels of employee engagement and retention, and increased customer satisfaction.

Suggestions for Kellogg's company to contribution that HRM strategies, policies and
practices can make to organisational effectiveness and thus produce and justify realistic
strategic action plans for management to follow ?

Human Resource Management (HRM) strategies, policies and practices can provide an
organisation with a competitive advantage and contribute significantly to its effectiveness.
The right amount of employees with the appropriate knowledge and skills are needed by the
organisation in order to achieve its goals, according to HRM plans, policies, and practises.
This includes recruiting, selecting and training staff, assessing and managing performance,
rewarding staff and providing appropriate career development opportunities. HRM policies
should also be in line with the overall organisational strategy and objectives and should be
tailored to meet the needs of the organisation.

For the Kellogg's company, HRM strategies, policies and practices should be tailored to the
company's specific needs and objectives. This could include focusing on recruitment and
selection of employees with the right skills and experience to meet the company's short-term
and long-term goals. The company should also look to provide appropriate training and
development opportunities, and create a culture which encourages and rewards innovation
and creativity. In addition, the company should look to create and implement reward systems,
such as performance-related pay, which are linked to the company's objectives and
performance.

The company should also look to create and maintain effective communication channels
between management and employees, and ensure that employees have access to appropriate
support and mentoring. This will help to ensure that employees have a good understanding of
the company's goals and objectives and that they are motivated and engaged in their work.

In order to ensure that these HRM strategies, policies and practices are successful, the
Kellogg's company should look to develop an effective monitoring and evaluation system.
This should include collecting, analysing and interpreting data to provide feedback on the
effectiveness of the HRM strategies, policies and practices. This data should then be used to
inform and develop the HRM strategies, policies and practices, and to make any necessary
changes or adjustments. HRM strategies, policies and practices can make a significant
contribution to organisational effectiveness, and the Kellogg's company should look to
develop and implement tailored HRM strategies, policies and practices to ensure the
company's success. A strategic action plan should be developed, including a comprehensive
monitoring and evaluation system, to ensure that the strategies, policies and practices are
successful in meeting the company's objectives.

Suggestions for The Kellogg's company Opportunity to demonstrate academic skills

and competences ?

1. Develop an internship program that allows students to apply their academic skills in a
professional environment. Internships provide an opportunity for students to gain experience
and develop skills that can assist in their academic pursuits (Blanding, 2020). This program
would allow students to gain real world experience and utilize the skills they have acquired
through their studies. Additionally, this program would provide Kellogg's with potential
future employees who are familiar with the company and its culture. Furthermore, it would
allow Kellogg's to introduce students to its corporate culture, giving them the opportunity to
learn the values and expectations of the company. As a result, students could gain valuable
insight into the business and benefit from learning the principles of effective corporate
governance.

2. Create a mentorship program where students can learn from experienced professionals
within the company. This program would provide students with the opportunity to gain
insight and guidance from experienced professionals who are knowledgeable about the
company and industry (Kellogg, n.d.). This could be beneficial for students who are
interested in pursuing a career within the company or industry. It could also be an invaluable
resource for students to gain experience and develop their professional skills. Additionally,
the program could create a positive relationship between the company and the community, as
it encourages students to explore career opportunities within the company.

3. Offer a scholarship program that rewards students with academic excellence. By offering
scholarships, the company can reward the academic achievements of students and encourage
them to continue their academic pursuits (Goyal, 2021). This would also provide an incentive
for students to apply their academic knowledge and skills. Moreover, Kellogg’s could partner
with local schools to host events that provide students with resources on how to reach their
academic goals. These events could include workshops, seminars, and lectures on topics such
as study skills, time management, and goal setting. Furthermore, partnering with universities
and colleges would help Kellogg’s to expand its brand recognition among students. By doing
so, the company can increase their reach and build relationships with potential future
customers. Finally, Kellogg’s could launch a program that enables students to gain internship
experience in the company. This would allow students to gain valuable insight into the food
industry and develop the skills that are necessary to be successful in the professional world.

4. Host competitions or hackathons to engage students with the company’s products and
services. This would give students the opportunity to further explore the products or services
offered by the company and develop creative solutions to challenges related to them
(Kellogg, n.d.). This could be a great way for the company to gain insight into how students
view their products and services. Furthermore, hosting competitions or hackathons would
also help the company to create a sense of community and connection between students, the
company, and its products or services. It could facilitate conversations and create a platform
for students to share their ideas and come up with innovative solutions. The company could
also use the feedback gained from these competitions and hackathons to improve their
products or services.

5. Launch a data science or business analytics challenge that rewards students for their
analytical skills. This challenge would provide students with the opportunity to develop their
analytical and problem-solving skills while exploring the data the company has available
(Goyal, 2021). It would also give the company insight into how students use data to solve
challenges. The challenge could involve the analysis of Kellogg’s customer data, market
trends, and competitive landscape. This would enable the company to identify new
opportunities, advance sales strategies, and improve customer experiences. Furthermore, the
challenge could also involve the analysis of sales data to determine the success rate of
product launches and identify potential areas of improvement. By giving students the chance
to work with the company’s data, this challenge could also help Kellogg’s to foster
relationships with the next generation of data scientists and business analysts. The company
could use the challenge as a platform to recruit and nurture talent for its data science and
analytics teams.

6. Establish an online business simulation game for students to hone their business acumen.
This game would provide students with the opportunity to gain experience in business
operations and management in a virtual environment (Kellogg, n.d.). This could be beneficial
for students who are interested in pursuing a career in business. The game would also be
beneficial for Kellogg, as it would help to promote the company's brand. Furthermore, it
would provide Kellogg with a platform to engage with students, and help to attract top talent
for future employment opportunities. Additionally, this would also be a great way for
Kellogg to gain valuable feedback from students about their products, services, and business
operations.

7. Provide research grants to students interested in exploring relevant topics related to the
company. This program would enable students to research topics related to the company and
gain insight into the industry (Blanding, 2020). It would also give the company the
opportunity to gain valuable insight and research from students. Additionally, the program
could serve as a recruitment tool, allowing the company to identify potential candidates and
develop relationships with them. Finally, it could provide a platform for the company to
showcase its commitment to innovation and create an environment that fosters collaboration
and creativity.

8. Organize seminars, workshops, and webinars to teach students about the company’s
industry. This would give students the opportunity to learn more about the company and
industry, as well as network with professionals in the field (Kellogg, n.d.). This could be
beneficial for students who are interested in pursuing a career in the industry. Additionally,
Kellogg could build relationships with universities and colleges to host career panels and
networking events with alumni and current employees. This could help to attract top talent to
the company while also providing students with valuable insight into the career landscape.
Furthermore, Kellogg could create internship opportunities for students to gain hands-on
experience in the industry. Through these initiatives, Kellogg could continue to build its
presence and influence in the industry.

9. Connect students with alumni from the company to discuss career opportunities. This
would provide students with the opportunity to gain insight into the company and industry
from those who have already worked at the company (Goyal, 2021). It could also help them
identify potential career paths and opportunities that may be available to them. Furthermore,
alumni could provide advice on how to make the most of their time during their studies and
how to best prepare for their future. This would be beneficial for both current students and
alumni, as it would help the former to gain a better understanding of the company and the
latter to stay connected with the company. It would also help Kellogg’s to stay at the
forefront of the industry, as alumni could provide feedback on current trends and
technologies that could help the company to remain competitive.

10. Launch an online platform for students to showcase their projects related to the company.
This platform would enable students to show off their skills and projects related to the
company and industry (Blanding, 2020). This could be a great way for the company to gain
visibility of potential talent and identify those with the skills and knowledge to become
successful in the industry. This would also provide a great opportunity for students to
network with the company and make meaningful connections with potential future
employers. Furthermore, this platform could be used to create an engaged community of
students interested in pursuing a career in the industry and could provide a platform for
students to collaborate and work on projects together. Additionally, this platform could be
used to provide students with resources and tutorials to help them develop their skills and
knowledge.

Additional Suggestions

1. Create a thorough marketing plan that combines digital and conventional marketing
strategies. Targeting new consumers and strengthening bonds with current ones should be
your main priorities. Kellogg's should develop a comprehensive marketing strategy
encompassing both digital and traditional marketing approaches. This should include
investing in social media marketing and advertising campaigns, creating engaging content to
reach potential customers, and establishing relationships with existing customers through
loyalty programs and rewards.

2. Focus on increasing product visibility through effective placement in stores and other
outlets. Kellogg's should focus on increasing product visibility by ensuring products are
positioned in the most effective locations in stores and other outlets. This can be done by
creating eye-catching displays, utilizing strategic shelf placement, and optimizing product
placement in online stores. Furthermore, Kellogg's should ensure that the products are easily
found through search engine optimization (SEO) and digital marketing campaigns. Moreover,
product samples and discounts should be offered to further increase visibility and attract more
customers (Srivastava and Srivastava, 2020).

3. Spend money in R&D to produce new items that address shifting market demands. To
ensure Kellogg's remains competitive in the market, the company should invest in research
and development to create new products that meet the changing needs of consumers. This
could include developing products that cater to specific dietary requirements, such as gluten-
free or vegan products, as well as products that are more natural and organic.

4. Make use of social media's reach and influence to connect with customers and foster
loyalty. The potential of social media should be utilised by Kellogg's to connect with
customers, foster customer loyalty, and advertise new goods. This could be done through
engaging content, contests, giveaways, and influencer marketing.
5. To boost sales and market share, expand into new markets and nations. To further increase
sales and market share, Kellogg's should explore new markets and countries. This could
include targeting countries where the company is not currently present or expanding its
presence in existing markets.

6. Explore new channels of distribution such as e-commerce, online retail sites, and grocery
delivery services. To remain competitive in the market, Kellogg's should explore new
channels of distribution. This could include utilizing e-commerce stores, online retail sites,
and grocery delivery services to reach more customers and increase sales.

7. Boost client satisfaction and responsiveness to feedback. Kellogg's should focus on

improving customer service and responsiveness to customer feedback. This could include
having customer service representatives available to answer customer inquiries, responding
promptly to customer feedback, and providing rewards and discounts to loyal customers.

8. In order to maintain competition in the market, re-examine pricing methods. Kellogg's

needs to re-examine its pricing strategy in order to maintain its position as a market leader.
This could include offering discounts and promotions on certain product lines or offering
bundle deals to encourage customers to purchase more products.

9. Spend money on employee training and development to make sure they are knowledgeable
about market trends. Kellogg's should invest in employee training and development to ensure
that employees are up-to-date with industry trends. This could include providing training on
customer service, sales, marketing, and new product development.

10. Implement an effective sustainability strategy to ensure the company is reducing its
environmental impact. To ensure that Kellogg's is reducing its environmental impact, the
company should implement an effective sustainability strategy. This could include reducing
the use of plastics, investing in renewable energy sources, and creating partnerships with
local farmers to source ingredients.

References

1. Kellogg, W.K. (2020). A Brief History of Kellogg Company. Kellogg Company.

Retrieved from https://www.kelloggs.com/en_US/about-us/kellogg-company-
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