Beauty Shea Cosmetic

Business Plan

Alberta Quiah, Owner

Edward Dickson, Co-founder
Created on August 29, 2020

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Beauty Shea Cosmetic
Executive Summary

Product
Beauty Shea mission is to provide your delicate curls/coils/kinks with moisturizing
100% organic products. Beauty Shea offers the most pure raw material and
provides non-toxic, natural, organic skincare products that are the healthiest and
most nurturing for your skin. All of our products are natural and made from Shea
Butter and you see results after using our products. We are Black Women owned
company.
Customers
The target audience for Beauty Shea Cosmetic is black women, who'd like to
maintain their natural hair with quality, rich ingredients and oils.

Goals/Objective

: Operations, Supply Chain, Automatic Machinery 

2: Focusing on Higher Profit Margins Products: Beauty Shea Haircare 

3: Re-branding company logo and Packaging 

4: Refocus on Distribution  

2020 - 2022 Goals and Objectives

Annual Revenue Target:

Year 1:

$250K USD  

Year 2:

$500K USD

Year 3:

$850K USD

Short-Term Strategy

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Beauty Shea Cosmetic
Timeline: 6 Months  

Primary focus on Operations and Production of Natural Raw Materials:

 The current production and manufacturing state of the organization is the
Weakens within the company’s SWOT Analysis. 
 Our projections shows that by enable a more efficient operational model and
smoothing customer order management will improve fulfillment by 95% and
drive a 20% increase and Raw Material profit margins. 
 95%- Increase in Operations, Machine Automation and Customer
Fulfilment. 
 Success Criteria = On-Time accurate customer shipment
 25%- Increase in profit margin for a low end product to the loyal wholesale
customers.

Long-Term Strategy

Goals and Objectives

Timeline: 2 Years

Rebranding and Delivery High Margin Cosmetic Products: #1 Haircare

 The beauty industry was worth est. 14.8B in 2018; African American hair
industry accounted for 19% if the spend or est. 3B. 
 With the increase focus on all black and all natural; the natural hair category
has become the fastest growing market for black spend.  
 With new legislation, all black natural hair are now welcomed in the office
and in the professional settings. Which will increase the spending in natural
hair products.
 100% increase in sales in year 1 of full Haircare Product Launch. 
 45% Higher profit margin buy focusing on retail, local beauty salon, store
front and organic goods distribution channels instead of our current low
margins wholesalers for our new product line.

Beauty Shea Long-Term Corporate Strategy

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Beauty Shea Cosmetic
Brand Segments: Hair Care, Skin Care, Natural & Raw Materials

Why Beauty Shea:

Amazing Natural Products that works- Everything starts with Shea really means
everything starts with natural ingredients from Africa. 

Reliable Logistics and Supply Chain: Back-end Fair trade-handmade Eco-system

to front-end quick turnaround production is how we will deliver our products on
time to our diverse distribution channels and partners.

Go-to-market Strategy: Getting our products to end consumers through diverse

distribution channels

Creating a diverse group of products and product segments:

 Beauty Shea Hair Care Products  - 0 (7)
 Beauty Shea Skin Care Products- 2 (5)
 Beauty Shea Natural/Raw Materials - 4

2: Focusing on a diversify distribution channel:

-Bigbox retail stores 

-Ecommerce 

-Organic and sustainable store

- Local beauty shops, salons and African stores

 2:  Sales Strategy

- Direct Wholesales

- Sales Rep Focus Wholesale and Retail

- Ecommerce Site Sales

- Social Media Influencers Sales

Direct Wholesale

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Beauty Shea Cosmetic
Returning Customers - we don’t need a sales rep to attain order.  Net-new
customers that we don’t need a sales rep to attain order. No Commission paid

Rep lead sales, in any distribution channel -20% Commission paid

Ecommerce Website:

All Ecommerce sales including:

Beauty Shea Direct Website

Amazon.com 

Creatively package deals for direct-end customers.

This channel has the highest profit margins

Social Media

Social media influencers becomes your direct channel of sale. 

They can:

1: Sell with a special promo code using the Ecommerce site - receive 20% of sales

2: Order the product as wholesalers and make closer to 70% of sales.

Future of the Company

Although the cosmetic manufacturing business is highly competitive, we believe
that there is a place for high-quality, attractive, durable, and affordable products.
Our goal is to build and market our brand that will be safe and customers will see
results when they use our products.

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Beauty Shea Cosmetic
Company Description

Mission Statement
Beauty Shea Cosmetic Brand focusing on Skincare, Hair care, Natural & Raw
Materials
What problems do you solve for them?
For our skin care line-problem solving are: dry skin, eczema, for all skin types,
burn, rashes on skin. Our hair care line-we help with hair growth, for all hair types
(Coils, Kinky and Curly).
What’s different about you than your competitors?
All our products are made from Shea Butter,(slogan: It Starts with Shea). We are
black woman owned company.
Principal Members
Alberta Quiah — owner, corporate finance
Edward Dickson — Co-founder, operation logistic
Legal Structure
Beauty Shea Cosmetic LLC is a sole proprietorship

Market Research

Company Advantages
 All our products are natural and safe to use on your body and hair.
Pricing Structure
Beauty Shea Cosmetic will offer its products for the following prices:
 Cleaning Shampoo-$9.00
 Castor Oil Deep Conditioner- $9.00
 Smooth Edge Control-$8.00
 Growth Oil-$9.20
 Leave in Conditioner-$10.00
 Activating Gel/Mouse-$10.00
 Detangling Co-Wash-$10.00
Product Lifecycle
All current Beauty Shea Cosmetic products are in production and inventory is
being accumulated.

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Beauty Shea Cosmetic
Intellectual Property Rights
Beauty Shea Cosmetic is a trademarked name in the State of Pennsylvania.

Research and Development

The company is planning to conduct the following research and development:
 Include a feedback mechanism on the website for ideas, suggestions, and
improvements
 Provide comment cards for distribution at natural shows, and trade show.

Marketing & Sales

Growth Strategy
To grow the company, Beauty Shea will do the following:
 Sell products at natural and trade shows.
 As business grows, advertise in target markets, especially in advance of the
holiday season.
Communicate with the Customer
Beauty Shea will communicate with its customers by:
 Providing an email newsletter with company news, product information, and
craft fair schedule.
 Using targeted Google and Facebook advertisements.
 Utilizing social media such as Twitter, YouTube, Facebook, LinkedIn,
Pinterest and Tumblr.
 Providing contact information on the company website.
 Adding labels on products that include company name, contact info, and
web address.
How to Sell
Currently, the only person in charge of sales for Beauty Shea is the owner, Alberta
Quiah. As profits increase, Beauty Shea will look to add an employee to assist with
social media and online marketing. The company will increase awareness to our
targeted customers through online advertising and attending natural hair shows.

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Beauty Shea Cosmetic