The electrical equipment market is segmented into electric lighting

equipment; household appliances; power generation,etc

The global electrical equipment market is expected to grow from $1179.97

billion in 2020 to $1271.11 billion in 2021 at a compound annual growth
rate (CAGR) of 7.7%. The growth is mainly due to the companies
rearranging their operations and recovering from the COVID-19 impact,
which had earlier led to restrictive measures involving social distancing,
remote working, and other operational challenges. The electrical equipment
market is expected to reach $1661.61 billion in 2025 at a CAGR of 7%.
Asia Pacific was the largest region in the global electrical equipment
market, occupying 45% of the market in 2020. Western Europe was the
second largest region accounting 22% of the global market. Africa was the
smallest region in the global electrical equipment market. Technological
development is a key for attracting both consumers and business users .
5g iol helps to increase the growth for this industry

Indian industry-
The industry in India is fragmented and the vendors are using various growth strategies to
compete in the market. One suggestion is that To make the most of the opportunities, vendors
should focus on fast-growing segments, while also maintaining their positions in the slow-
growing segments.

Bajaj Electricals's revenue is the ranked 5th among it's top 10 competitors. The top 10 competitors average 6.9B.
Over the last four quarters, Bajaj Electricals's revenue has decreased by 29.4%. Specifically, in Q2 2021's
revenue was $116.5M; in Q1 2021, it was $183.3M; in Q4 2020, it was $204.2M; in Q3 2020, Bajaj Electricals's
revenue was $164.9M.

The Shareholding Pattern of Bajaj Electricals Ltd. presents the Promoter's holding, FII's holding, DII's Holding, and Share
holding by general public etc.

by early next fiscal year, the company intends to be debt free

the debt repayment will see Bajaj Electricals clear off its own debt by March 2022
and “in another three to four months” it will clear off debts accrued post
acquisition of majority stake in Starlite Lighting. They are being selective on new
orders at the moment; not under-cutting margins by bidding low. Also they want to
make the epc sector profitable.

CONSUMER LIGHTING IND- is growing rapidly due to increasing access to electricity across the
country. LED lighting is gaining popularity and it constitutes a significant proportion of the consumer lighting industry in
India. The affordable pricing of LED lights and preference for energy-efficient lighting continues to drive the demand for
LED lights. The market for LED grew 130 folds, from 5 million bulbs per year to 670 million bulbs between 2014 and 2018,
as prices dropped from H 400 to H 70 over the same period6. The phenomenal growth of LED lights has been driven by
demand for energy efficient lighting, efforts to reduce carbon dioxide emissions and increasing access to electricity in low-
income households.

The consumer lighting industry is also witnessing demand for value accretive products such as panels, battens and
downlighters. Due to rising disposable income and aesthetic awareness, consumers often prefer decorative products for
residential as well as commercial spaces. the ~H 1,200 crore Product Linked Incentive scheme for manufacturing LED
lights is expected to attract investments to the consumer lighting industry. Looking ahead, the industry is projected to show
good growth over the next few years.

1)Pbt-Increase in PBT due to reduction in finance cost by 94.3 crore. Also, exceptional gain of 25.5 crore in FY21 on
account ofmerging and hind lamps becoming an associate. .2)pat ratio-Higher PAT, due to higher PBT. Also, last year
there was a write-off of deferred tax assets of H 13.9 crore, due to change in the income tax rate from 34.9% to 25.2% . 3)
debtors turnover- Marginal drop in total revenue compared to sharp reduction in debtors

REVENUE SLIDE - These companies are Bajaj Electricals' top 9 competitors .Together they have raised over 31.5M between their estimated

261.1K employees. Bajaj Electricals has 2,956 employees and is ranked 3rd among it's top 10 competitors. The top 10 competitors average

26,409. Havells is one of Bajaj Electricals's top rivals. CG Power is Bajaj Electricals's #2 competiton.
Phillips is a top competitor of Bajaj Electricals. reduction
in revenue was due to the decline
in the engineering, procurement and construction business.

BUSINESS SEGMENT - the Company’s consumer products business maintained a strong growth momentum as it strengthened its market
presence and delivered superior quality products despite the challenges posed by the COVID-19 pandemic . despite the hurdle of the
disruption of supply chain due to pandemic the Company’s operations were back on track after the lockdown restrictions were slowly
withdrawn in phases. This led to a demand revival for key products such as mixer grinders, Oven Toaster Grills (OTGs), microwave, kettles,
induction cooktops and household essentials. Demand grew during the festive season and e-commerce also emerged as a significant growth
driver during the year. Fans segment also did well due to strong supply chain management and strong product promotion on digital media.
They also increased the market share in the segment . water heater market leader, The Company continued to launch a variety of unique
and innovative products. Including antiviral and antibacterial fans, air coolers and gas stoves

STARLIGHT- bajaj bought the remaining stakes of Starlite Lighting Ltd for a cash
consideration of around Rs 60 crore from its promoters. Bajaj Electricals has
executed a control transfer agreement with its outgoing promoters - Ravindra
Bharati and Arvind Bharati - and as part of that a cash consideration of Rs 15
crore will be paid to relinquishment and transfer of the joint control and
management rights in SLL.  In 2007, Bajaj Electricals had entered into JV.
SLL has now become a subsidiary of the Company
NIRLEP- The company has proposed to acquire the entire shareholding (100 per
cent) of Nirlep for a consideration of Rs 42.50 crore, subject to adjustments of any
additional liabilities for the period prior to acquisition. Nirlep will become a
wholly owned subsidiary of Bajaj Electricals. The company said the proposed
acquisition will provide portfolio of products which complements with the
offerings of Bajaj Electricals and is a perfect combination. this shall also give the
company an exclusive access to Nirlep brand, the art manufacturing facility,
people, distribution network, intellectual property rights and goodwill of Nirlep.
This will be done in two tranches. In the first tranche, 80 per cent of shares will be
acquired on closing date that is within 60 days from the date of agreement and in
the second tranche, the company has a right to exercise call option to acquire
remaining 20 per cent of shares any time after closing date.

HIND LAMPS- bajaj electricals is merging itself with the hind lamps
manufacturing business. Bajaj Electricals said it holds 19% stake in Hind Lamps
and the remaining equity shares are held by the promoters and promoter group
companies of Bajaj Electricals.
Bajaj Electricals’ existing management expertise and quality system and controls
will facilitate revival of the manufacturing business of Hind Lamps upon its
consolidation with Bajaj Electricals,
According to the merger scheme, every 1,000 shares held in Hind Lamps with a
face value of  ₹ 25 each, the holders will get ₹ 109 equity shares of Bajaj
Electricals with face value of  ₹ 2 each.

SWOT ANALYSIS- strengths, Bajaj has several kinds of product that one

can go for. The electrical goods range from light bulbs to blenders to
2)sewing machine which is a very diverse field
Bajaj is present in one way or other in every Urban and Rural household of
India. People trust them for the quality and service 
3) High liquidity has enabled it to invest in new technologies and have grown in
many segments
Weakness- 1) To grow a company one has to spread it outside their local
market. Bajaj has been unable to do that which has caused them to be
limited to India.
2) The brand Philips has created a lot of problem in the recent years
because of their eminent and modern lighting system. This is a point in
which Bajaj Electricals definitely need to work a lot

Opportunitirs- 1) They can definitely start by introducing themselves to the

neighboring countries of India to create themselves a bigger market. This
lets them taste new things and also helps them create a reputation on
an international level.

2) Environmental concerns have grown manifold over the past few years, coupled with reduction in natural resources. The
commitment to preserve the ecological balance, therefore, continues to be stronger. This has led to an increased demand for
energy-efficient appliances and lighting solutions.

Threats- 1) competition from private firms

2) demand uncertinity- Rapidly evolving consumer preferences with respect to features, technological advancements could
create challenges across the value chain - from procurement to distribution.