2.

0 Company Background

Company Name: EZ Kranch

Address: Lot 3333, Jln Tailong, Kg hulu Chuchoh, sg Pelek, Sepang, Selangor
Main business:
 To introduce bitter guard can also be eaten in an alternative way
 It is a healthy snack.

3.2. Price
Cost-based price of bitter gourd crisp for one bottle jar (120gm)
Total cost per unit = Raw material + packaging
= RM 10.00 + RM 2.00
= RM 12.00

Selling price = Total cost + Profit margin

= RM 12.00 + (RM12.00x40%)
= RM16.80

Pricing strategy
1. Penetration pricing
a. The price of a jar is RM16.80.

2. Psychological pricing
a. bought more than 10 bottle per one purchase will receive 10%
discounts