NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Digital Marketing
Internal Assignment Applicable for April 2022 Examination

Assignment Marks: 30

Instructions:

 All Questions carry equal marks.

 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work are not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.

 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed

 Students should follow the following parameter for answering the assignment questions

For Theoretical Answer For Numerical Answer

Assessment Parameter Weightage Assessment Parameter Weightage
Introduction 20% Understanding and usage 20%
Concepts and Application 60% of the formula
related to the question Procedure / Steps 50%
Conclusion 20% Correct Answer & 30%
Interpretation

1. You are into selling of bed mattreses online. Discuss the digital strategy impact factors
with relevant examples (10 Marks)
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Digital Marketing
Internal Assignment Applicable for April 2022 Examination

2. You are a digital marketing manager for an event house that specializes in bachelorette
parties . Write an email for the same, that you want to send to the freshly procured
email list. (10 Marks)

3. You are into the selling of beauty creams made out of herbs that you procure from local
farmers to help them in their living.

a. Explain how will you use the 4P’s of a digital sales letter to attract clients (5 Marks)

b. Design a search ad for the same (5 Marks)

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