SUGGESTED PESTEL AND SWOT ANALYSIS TABLE

Discuss the Marketing Environment as well as PESTEL and SWOT, and what they are used for, before applying PESTEL and
SWOT to your chosen organisation in Tables
The PESTEL and SWOT Tables should be placed in the Body of your Report (your PESTEL and SWOT Tables in the Body of
your Report are NOT part of your word count for the Assignment)
PESTEL analysis applies to the whole industry and also to your chosen organisation. In terms of this, when doing your
PESTEL analysis, discuss the impact of each PESTEL factor on the industry and then link the specific impact on your chosen
organisation.

You MUST provide in-text citations in the PESTEL and SWOT Tables to support your discussions.

Macro-environmental are uncontrollable factors that influence a business’ strategic planning, decision making and
operations (Chartered Institute of Personnel and Development, 2015). However, by understanding its macro-
environmental factors, the business could take advantage of these factors and maximize their opportunities, whilst
minimizing their threats.
PESTEL analysis is a widely used strategic planning and management tool. It is an acronym for political, economic, social,
technological, environmental and legal factors that shape the macro business environment. Rolls-Royce Holdings Plc.
operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism,
collective social trends, technological changes and evolving legal system.
PESTEL Analysis
Factor Impact

Political

Economic

Social

Technological

Environmental

Legal
SWOT Analysis

Strengths Weaknesses

Opportunities Threats