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Provides a leading indicator of consumer purchase intentions and loyalty. Customer satisfaction data
are among the most frequently collected indicators of market perceptions. Their principal use is twofold
1. Within organizations, the collection, analysis and dissemination of these data send a message about
the importance of tending to customers and ensuring that they have a positive experience with the
company’s goods and services.
2. Although sales or market share can indicate how well a firm is performing currently, satisfaction is
perhaps the best indicator of how likely it is that the firm’s customers will make further purchases in the
future. Much research has focused on the relationship .
Adidas is one of the customer durable specially for shoes & shirts for Adidas products.
Different products of Adidas products are available in the market. Customer prefers a high
quality and low price product and attractive models Most of the customers are satisfied with
new models and some of the customers prefer other types. Each product differs from one
another in terms of price, quantity etc So the manufacture has to consider the opinions of the .
In this context, the researcher is interested in studying the customer's satisfaction towards the
Adidas products
To measure the level of satisfaction towards Adidas products To find out the
problems faced by the respondents
The study has a wide scope in analyzing the customer satisfaction, usage and awareness
regarding Adidas product .the study is confined to the factors influencing the respondents to
purchase the product and problems faced by them while using the products. It gives valuable
information that may help the company to improve itself.
The data for the study has been collected from the respondents .
SAMPLING DESIGN
The sampling design of the study was conducted by using the convenient sampling
method.
SAMPLING SIZE
Samples of 100 different respondents are taken for the study All the level of
respondents was taken them into consideration while collecting the data.
METHODS OF DATA COLLECTION
DATA SOURCE
a) PRIMARY DATA
Primary data are those which are collected for the first and they are original m
Character Primary data has been collected from a sample of respondents through
structured Questionnaires
b) SECONDARY DATA
Secondary data refer to information gathered by someone other than the Researcher
condition the current study In this study, secondary data were collected From books, journals
newspaper, Adidas websites and various websites.
Data's collected through questionnaire were presented in a master table From the
master tables, sub tables were prepared. The statistical tools were employed for the
Percentage analysis
square test
PERCENTAGE ANALYSIS
Percentage analysis refers to a special kind of ratio. Percentage is used in making comparison between
two or more serious of data. Percentage are used to describe relationship some percentage reduce
everything to a common base. It allows a meaningful comparison
CHI-SQUARE TEST
The chi-square analysis is mainly used to the independence of two factors in other words the chi-square
analysis performed to test significance of one factor over the other.
x 2=∑(0−e)2
E
Where, O-refers to the observed frequency
LEVEL OF SIGNIFICANCE
The probabilities date the level of satisfaction regarding the Adidas products and
research provided the conclusion drawn. The same technique is used in the chi square test and
table values of x 2 are available at various probabilities lever These level are called level of
significance usually the value of chi-square is at 5%level of significance
Weighted average is also called as means is the most common and widely used to measure
central tendency Weighted average of a series is calculated try dividing the total value if the
variable terms by their number. The researchers used weighted average method to analysis the
rank of various factors
In some of The retail show room sit is not allowed to get the questionnaire filled.
Another problem which I faced difficulties in collecting information regarding our questionnaire.
Another problem o face was that people were hesitating to give information about the
Reviews freely.
Stringent rules of labeling in the developed country markets have adversely affected growth in
export trade