Question4: How should BANYAN TREE set its promotion budget?

1.Promotion budget is money dedicated to marketing,

advertising or selling products and increasing brand
awareness of a company or organization.
2. Setting BANYAN TREE’s promotion Budget:

Total revenue of BANYAN TREE 2021 is : 221.23M

(based on TRADINGVIEW app: track all markets).
Based on this number, we only need to take out 20%
(44,246M) of the total revenue to spend on promotion.

Q1 Q2 Q3 Q4

40% 30% 20% 10% 1

3% 2% 1% 1%

3% 2% 1% 1%
5% 2% 2% 1%
10% 8% 5% 2%
7% 5% 3% 1%

3% 2% 2% 1%
3% 2% 2% 1%
3% 2% 2% 1%
5% 5% 2% 1%
17,6984M 13,2738M 8,8492M 4,4246M 4