MARKETING MANAGEMENT

S.N. Road, Mulund (W) – 80.

DEPARTMENT OF BACHELOR OF MANAGEMENT STUDIES

Project report on

MARKETING MANAGEMENT

SUBMITTED BY:

Mr Gaurav Nanjani 7506

Mr Kishor Patil 7513
Mr Nikhil Punatar 7515
Mr Parag Rajwade 7517
Mr Swapnil Sant 7523
Miss Reema Sheth 7536
Miss Shubha Raju 7544
 MARKETING MANAGEMENT

ACKNOWLEDGEMENT

It is indeed a moment of great pleasure and immense satisfaction for us to

express our sense of profound gratitude and indebtedness to all the people who have
contributed to make our project a great success. It is appropriate for our
acknowledgement to start with thanking for assigning us to the work in the projects
section, F.Y.B.M.S.

We thank our supervisor Vaishali Choudhary for her careful supervision

and guidance. We thank her for giving us the opportunity to work on this project.

We would sincerely like to thank her for this invaluable support throughout
our project period. Her profound knowledge, critical suggestions and
encouragement have been a source of immense help.

We must admit that working with a novice must have been a very tiring task for
professionals of such a high caliber and yet they were very helpful to us during the
period of our project and were very patient with us whenever we made mistakes.

We extend my sincerer thanks for the help and guidance pertaining to our
training. She has given us valuable guidance whenever needed.
Last but not the least; we would like to thank our B.M.S. co-coordinator
Mrs..Rupali Mandlekar for her invaluable support.
 MARKETING MANAGEMENT

Sr. No. Topic Pg. No.

1 Introduction 1

2 Background Note 2

3 Competitors Analysis: 3

4 7 P’s of Marketing 4-12

5 The Management perspective 13

6 An Interview 14

7 Conclusion 19

8 Bibliography 23

INDEX
MARKETING MANAGEMENT